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Taste of the NFL Goes Virtual to Feed 30 Million School Kids

YourUpdateTV

America’s children are facing a severe hunger crisis, which has been made worse by the pandemic. Nearly 1 in 4 U.S. children under the age of 18 are food insecure – they wake up hungry every day. For many kids, school meals are the only adequate meal they get each day. To help, GENYOUth has partnered with the 30th Annual Taste of the NFL event taking place on Super Bowl Sunday (February 7th). Recently, Alexis Glick, the CEO of GENYouth teamed with celebrity chefs Tim Love and Andrew Zimmern on a satellite media tour to discuss the important initiative. GENYOUth, the nationally recognized leader in creating healthier school communities, is helping schools feed America’s kids. GENYOUth’s COVID-19 Emergency School Meal Delivery Fund has raised over $10.5 million to support 8,800 schools with grants to fund their emergency meal delivery programs. Live from the Tampa Bay Super Bowl, Taste of the NFL @Home will feature super chefs like Carla Hall, Tim Love, Andrew Zimmern and Lasheeda Perry as they help viewers plan the perfect game day menu at home. The purpose is to help provide funds to schools across the country and specifically in your community. The event will also include chalk talk with legendary athletes with experience performing on the biggest stage. “A Hunger to Win” will be hosted by three-time Emmy-award winning broadcaster, James “JB” Brown, host of “The NFL Today” on CBS-TV, “Inside the NFL” on Showtime, Special Correspondent for CBS News and GENYOUth board member. This engaging and entertaining “Chalk Talk” will offer Taste of the NFL livestream viewers a candid conversation with three of the world’s top athletes. Joining Mr. Brown will be two-time Super Bowl-Winning Quarterback, Peyton Manning, five-time World Series Champion, Derek Jeter, and decorated U.S. boxer, Claressa Shields. For information on how to get involved, please visit tasteofthenfl.com About Alexis Glick: A veteran media executive, television personality and former Wall Street executive, Glick helped launch the Fox Business Network, the largest cable news launch in history, where she served as Vice President of Business News and anchored “Money for Breakfast” and “The Opening Bell” before taking on the role of CEO at GENYOUth. GENYOUth, a nonprofit organization, Glick created in partnership with the NFL, all 32 NFL teams, and America’s dairy farmers, is the largest in-school health and wellness program in the nation whose mission is to create healthier school communities. Glick recruited a world-class board of directors comprised of some of the nation’s most powerful leaders in business, sports, academia and politics. GENYOUth supports 40 million kids daily in 73,000 of our nation’s schools and has raised well over $100M in funds for schools. Glick has been called one of the top “business of philanthropy rock stars” by Forbes. About Andrew Zimmern: An Emmy winner and four-time James Beard Award-winning TV personality, chef, writer and teacher, Andrew Zimmern is regarded as one of the most knowledgeable personalities in the food world. In February 2020, Andrew returned to television with What’s Eating America, which premiered on MSNBC, and in 2021, he will premiere Family Dinner on Chip & Joanna Gaines’ Magnolia Network.As the creator, executive producer and host of Travel Channel’s Bizarre Foods franchise, Andrew Zimmern’s Driven by Food and Emmy award-winning The Zimmern List, he has devoted his life to exploring and promoting cultural acceptance, tolerance and understanding through food. About Tim Love: Chef Tim Love is known as much for his vibrant personality as he is for his signature urban western cuisine, creating inspired and innovative dishes that have earned critical and popular acclaim. With restaurants spanning the nation from Seattle to Knoxville, Love’s roots remain in Texas, where he is chef and owner of seven beloved Texas restaurants. Host of CNBC’s show Restaurant Startup, he and co-host Joe Bastianich vie against each other to invest their own money in restaurant concepts they believe will make them millions. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 01, 2021 11:00 AM Eastern Standard Time

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Army Veteran Dave Wyatt Grows Minuteman Press Franchise in Medina, Ohio During COVID-19 Pandemic By Helping Local Businesses

Minuteman Press International Inc

During his first year in business as Minuteman Press franchise owner in Medina, Ohio, Dave Wyatt was faced with the unprecedented challenges of the COVID-19 pandemic. “We reached out to local businesses early on to let them know we were there to help them in their time of need. They learned we were open as an essential business and that they could trust us, and that sparked our growth.” One of the ways Dave helped other local businesses when they needed it most was through their free initiative Bounce Back Medina. “Bounce Back Medina simply connects local businesses with community members who are looking to shop local and support local. This is completely free and we also provide participating businesses with free COVID-19 awareness posters. This was our way of letting everyone know that we are all in this together and we will help in any way we can to lift each other up.” Dave also reached out to local bars and restaurants, providing them with 100 free printed menus. “I knew they needed to make changes to their menus or simply needed to use them to reach out to customers, so I thought it was the right thing to do. They were very appreciative and once again they saw that we were there to help them at a critical time.” He also printed free 10-minute parking signs for all businesses in the square downtown. “Curbside pickup became very big, and I just wanted to do my part to help other businesses adapt and stay safe.” Goodwill goes a long way to growing sales As a result of his efforts in giving back and building authentic relationships with other local businesses he truly cares about, Dave has seen his sales grow 30% despite the challenges of the pandemic. “Some of the businesses I reached out to through Bounce Back and these other giveaways have remembered us and stuck with us. They see that we can meet their printing and marketing needs. More importantly, they know I am there for them and that I can empathize with them since I am a local business owner too.” At Minuteman Press Medina, Dave is able to provide high-demand products and services that local businesses need right now. He explains, “We provide general printing services, custom branded apparel, wide format printing and signage, and direct mail campaigns. These are all items being ordered and used by our clients during the pandemic.” He continues, “For example, we were honored to be able to help our graduating students last year by printing over 1,200 signs for families. We are proud to help keep businesses safe with social distancing signage and branded face masks. They can safely reach out to their target audiences through direct mail postcards as well as Dynamic Direct Mail, where people are contacted both through the mail and online.” Dave adds, “We are local and we care about our community. We have that personal touch you won’t find elsewhere, and you certainly won’t find it online. You will not find another team to take care of your printing and marketing needs like we do at Minuteman Press Medina.” Dave also credits his local in-house staff of three employees who he is able to lean on to make sure his clients receive that personal touch and outstanding customer service. “We have a great team that works well together. Sierra is our Graphic Designer; Mary is our Customer Support Rep; and Eric is our Production Specialist. I am humbled to have the support I do from them. As a business owner you want to be comfortable when you are away from the shop and they make it that way for me.” Furthering his local ties to the community, Dave makes sure to get involved and stay active. “Community is so important. I am a Chamber Ambassador for the Greater Medina Chamber of Commerce and also a member of the Wadsworth Chamber of Commerce. This allows me to get to know the new businesses as they are coming in or just joining the Chamber. I am a member of the Medina County Economic Development Corporation as well. I join as many networking groups as I can and still be comfortable with my time. Networking and growing relationships through the ‘know, like and trust’ platform was key in thriving during this pandemic.” “Printing will never go away but you must be more than a printer. You need to be a marketer, a designer, a promoter, and most importantly, a business partner. People need to trust you and your team. Once you have that trust, you have a customer for life.” -Dave Wyatt, Minuteman Press franchise owner, Medina, Ohio From the US Army to the American Dream of Business Ownership Prior to owning his own business at the end of 2019, Dave Wyatt says, “I spent 8 years in the Army as an Aircraft Electrician. I spent the next 19 years with Konica Minolta (16 years in service and 3 years in sales). During that time, I did a lot of training and calibrating equipment so I was in many different types of businesses. I saw independent print shops, UPS stores, and Minuteman Press franchises. When I decided to own my own business, I knew I didn’t want to open without support so I went the franchise route.” Why Minuteman Press? Dave answers, “What I liked about Minuteman Press from what I learned in research and what I saw while working for Konica Minolta is that they allow the personality of the business to shine. They offer the most flexibility in terms of how to run your franchise, so while I am following their system, I still feel like an entrepreneur. I didn’t see that from other franchises and I also didn’t want something like foodservice where I’d be working long hours at night and on weekends. Having that freedom to be me and the Monday-Friday hours were huge along with their training and support.” “Minuteman Press has guidelines and if you follow those guidelines you will be successful, but they also allow you the freedom to make many of your own choices when it comes the way that you actually run your business. During my search for a franchise, I felt many other franchisees were just glorified managers for their franchisors because they seemed to have very little freedom to make decisions on their own without corporate breathing down their backs. Between that, their training and support, the Monday-Friday hours, and their cap on royalties, I was sold.” -Dave Wyatt Dave expands on the ongoing local support he receives from Minuteman Press International. “I have a great local support team in Regional Vice President Gary Nowak and Area Manager Rich DeRosa, who are only a call or email away. Everyone at Minuteman Press has been helpful during this pandemic and they have really shown me that they have my back with constant communications and additional marketing strategies. He adds, “Our Minuteman Press FLEX software system is also a huge game-changer for us. We have implemented customer dashboards, which allows for easy online ordering and reordering. If people come to me and say that they prefer online ordering, we make that available to them while also still being their local trusted provider they can still talk to and meet with. They can have the best of both worlds.” Advice for Others Dave shares the following advice for others who are looking to own a business. He states, “Ensure you have enough capital; my bank has been a good business partner and because of that I was prepared when the pandemic first hit. With that said, you can’t be afraid to spend money in ways that will help you market and grow. Invest in people, inventory, and equipment where it makes sense. I also encourage you to study, read books, and listen to podcasts. Always be learning, and never stop.” For more information on Minuteman Press in Medina, Ohio, visit https://www.medina.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 01, 2021 10:00 AM Eastern Standard Time

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D S Simon Media Announces Content Strategy Veteran Mike Bako to Senior Vice President Key Team Member Lauren Campbell Promoted to General Manager

YourUpdateTV

D S Simon Media has announced promotions to key team members that have been integral to the company’s strong continued performance. Mike Bako has been named Senior Vice President, Media and Broadcast Services. “What D S Simon Media is about is evolving in real time to meet the needs of our clients and embrace that challenge, all while creating the highest caliber and most creative work,” said Bako. “I look forward to continuing to lead and grow our team of seasoned media and production veterans,” he added. Bako has been with the company for 9 years. “Mike has been critical to our 30% growth over the last two years. He has a unique understanding of the broadcast news environment, storytelling and client messaging. He’s a fantastic leader,” said CEO, Doug Simon. Additionally, Lauren Campbell has been named General Manager. “I am very excited to be continuing my career at D S Simon Media in my new role as General Manager,” said Campbell. “I am thankful to be part of such a talented group and am very much looking forward to leading the team to growth and success in 2021,” she added. Campbell has been with the company for 15 years. CEO, Doug Simon, said, “Lauren was vital in helping us successfully navigate the financial challenges posed by COVID while building, maintaining and leading our outstanding team.” Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 28, 2021 12:00 PM Eastern Standard Time

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D S Simon Media Announces Promotions to Key Team Members Mike Bako and Lauren Campbell

YourUpdateTV

January 28, 2021 09:40 AM Eastern Standard Time

Closing Date Sets Deadline for Investors Seeking Opportunity to Own a Diversified Real Estate Investment

Caliber Co.

Caliber Co., a fully-integrated real estate company, announced today an imminent opportunity to invest like an institution in an unconventional online public offering, which will close on February 26, 2021. Through a Reg A+ offering, Caliber is providing an opportunity for anyone to access a sophisticated, private real estate investment that has been traditionally reserved for accredited or institutional investors. Now accredited and non-accredited investors have a unique opportunity to join other Caliber owners by investing before the end of the round. “We believe that 2021 will be a year of opportunity and growth,” stated Chris Loeffler, CEO and Co-Founder of Caliber. “We believe we have shown our resiliency over last year and proved out our business plan as we continue to grow and seize the capital markets and real estate opportunities. As always, we believe we have tapped into something special through investing in distressed real estate and our recent Reg A+ offering. This is demonstrative of our holistic approach to managing every step of our investment process where we can create long-term value for our customers, company and community.” With a 12-year track record of growth and boasting a 21% Compounded Annual Growth Rate (CAGR) since 2016, Caliber has demonstrated its ability to create value for investors. Caliber is one of the fastest growing, award-winning real estate investment companies in the Southwest with an asset base that has grown by over 186% over the last four years through an exceptional real estate strategy that targets middle market investments within the Southwest region of the United states. The Company believes these markets offer the best supply and demand fundamentals that are essential to long-term value. At Caliber, people are one of the Company’s most important assets, which is why the Company is strategically investing in its human capital to create a cohesive unit that will serve the needs of its investors. Trust is a major building block at Caliber and resonates throughout the organization. For the last decade, Caliber’s cornerstone to success has been built upon trust and transparency, which has led to a growth trajectory supported by a unified vision of creating sustainable long-term value. Investors large and small have an opportunity today to be part of a leading real estate investment firm, without all the associated upfront costs and daunting logistics of real estate ownership. Caliber offers exclusive access to real estate investment opportunities in residential, commercial, and hospitality markets. With over $400 million in assets under management, Caliber has over 1,000 accredited investors. New investors can enjoy the potential benefit of Caliber’s growth and scale. Expertise in investing is not a prerequisite, only a desire to invest like an institution to realize the potential benefits of owning a stock that allows you to become an insider and benefit from a rapidly growing market. Caliber is offering securities through the use of an Offering Statement that has been qualified by the Securities and Exchange Commission under Tier II of Regulation A. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained from: Caliber: https://www.seedinvest.com/calibercos Contact Details Caliber Victoria Rotondo +1 480-295-7600 Victoria.Rotondo@CaliberCo.com IRRealized, LLC Mary Jensen | Public Relations 310-526-1707 mary@irrealized.com

January 27, 2021 05:15 PM Eastern Standard Time

Dating 101 in 2021

YourUpdateTV

2020 was a rollercoaster year, upending all of our norms, including the world of dating. Bumble, the women-first social networking company, recently found that 40% of daters say they aren’t confident they know how to date any more. Recently, Clare O’Connor, Head of Editorial Content at Bumble teamed with YourUpdateTV to share insights from the popular online dating app. A video accompanying this announcement is available at: https://youtu.be/k-bJv4ejWtc One of the biggest trends coming out of 2020 and into 2021’s cuffing season is the rise in “Slow Dating.” Daters are being more intentional and serious about their online dating lives as they raise the bar on what it means to build trust while dating on Bumble. Another trend is a surge of newly single daters, otherwise known as “New Dawn Daters.” – these are users that were in a relationship that ended shortly following the outbreak of COVID-19 and nationwide lockdowns where daters were not able to see their partners. Despite all of the challenges that this past year presented, data shows that people feel a sense of optimism and are more intentional about finding love in 2021. When it comes to using dating apps, 45% of daters are looking for a serious relationship and 41% are keeping it casual. For more information, tips and advice on getting started, visit bumble.com/datingguide. About Clare O’Connor: Clare O'Connor is Bumble's Head of Editorial Content, working on building out a content platform at the women-first social networking company. Prior to joining Bumble, she spent more than seven years as a staff writer at Forbes, most recently covering women entrepreneurs and workplace equality. During graduate school at Columbia University's School of Journalism she worked at CNN's Anderson Cooper 360. She was born and brought up in Bermuda. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 27, 2021 01:00 PM Eastern Standard Time

Video

CMMC Center of Excellence Announces Engagement Agreement with Choice Cybersecurity

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with Choice Cybersecurity, a certified Registered Provider Organization (RPO) that provides end to end security and compliance solutions for government contractors working to meet all levels of CMMC compliance. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. The executed Engagement Agreement establishes a collaborative engagement between Choice Cybersecurity and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor community and the information and communications technology sectors creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as advocates. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and Choice Cybersecurity partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The range of capabilities offered by Choice Cybersecurity, including Risk & Compliance Assessment; Security Products & Services; & Continuous Compliance Services, strengthens the portfolio of technology partner providers supporting the CMMC Center of Excellence. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. "Choice Cybersecurity is excited to partner with the CMMC COE to improve the overall cyber resilience of companies in the defense industrial supply chain. The collective effort will go a long way in preventing future cyber attacks and data breaches across the entire ecosystem.” said Steve Rutkovitz, CEO, Choice Cybersecurity. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more, that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on Choice Cybersecurity, please visit https://www.choicecybersecurity.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 27, 2021 08:00 AM Eastern Standard Time

“STOCK MARKET FOR SPORTS” SURPASSES $2 MILLION IN USER TRADES

Jock MKT

Jock MKT (Jock Market), the platform that is turning sports into a stock exchange, announced they have surpassed $2 million in user trades since launching in September of 2020. It took four months for Jock MKT to hit their first $1 million in trades and only 26 days to reach their next $1 million milestone between December 25, 2020 and January 19, 2021. Now approved in 34 states, Jock MKT is planning to host their first “cash market” for the NFL’s biggest game on Sunday, Feb. 7. Users will be able to bid on virtual shares of Kansas City Chiefs and Tampa Bay Buccaneers players during an IPO stage that will conclude prior to kickoff. When the IPO ends, any Jock MKT user can buy and sell shares from other investors during the game in real time for real money. “The early users of Jock MKT have become like a community,” said Tyler Carlin, Co-Founder of Jock MKT. “We’ve gotten to know many of them by their screen names in the app; I think we probably get as excited as they do when someone that’s been around from the beginning nets a big win.” On January 24, Travis Kelce’s IPO price was $11.01 for the NFL’s Conference Championship Round. Investors in Kelce needed to bid at least $11.01 to obtain shares in the IPO or buy shares through a bid and ask model that is similar to a real stock exchange. Kelce ended the day with the most fantasy points and his shares paid out $25 per share for a return of 127%. In the same cash market, Marquez Valdes-Scantling saw the biggest return at +237%, Aaron Jones saw the biggest loss at minus 84%, and Tom Brady was down 23% verses his IPO price. Patrick Mahomes was up 45%. “One person shared a screenshot on Twitter of their $1,200 return after they invested in Kelce shares on Sunday,” added Carlin. “Then, another user saw a $1,500 return during this past weekend’s PGA Tour event. It’s been great to see, and we’re looking forward to giving more fans a fun way to be invested in the action, especially during sports’ biggest event on February 7.” Jock MKT was co-founded by Tyler Carlin, a 2013 graduate of MIT’s Sloan School of Management. Led by Will Ventures, the platform raised its first round of funding in September. Will Ventures’ Founding Partner and Managing Director is Isaiah Kacyvenski, a retired eight-year NFL veteran with a Harvard MBA. Accomplice founding partner Ryan Moore, an early investor and current board member of DraftKings, is also a stakeholder in Jock MKT. Headquartered in Boston and launched in 2020, Jock MKT ( JockMKT.com ) is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Inspired by a traditional stock exchange, Jock MKT allows users to buy and sell shares of athletes in real time. Jock MKT was co-founded by Tyler Carlin and investors include Isaiah Kacyvenski, Ryan Moore, Brandon Adams and Alumni Ventures Group. Available in the U.S. in 34 states, Jock MKT offers gaming options for events tied to the NFL, NBA and PGA Tour. Contact Details Eric Nemeth +1 602-502-2792 nemeth@ericpr.com Company Website https://jockmkt.com/

January 26, 2021 09:37 AM Eastern Standard Time

Serai Launches End-to-End Supply Chain Traceability Solution for the Apparel Industry

Media Outreach

*Serai’s new solution helps businesses build supply chain visibility and track ESG commitments **Solution being piloted by industry leaders to prove cotton and raw material origins HONG KONG SAR - Media OutReach - 26 January 2021 - Serai, a network-based digital B2B platform by HSBC, has launched a traceability solution that allows apparel businesses to track cotton and other raw materials going into their product. Businesses can use the new solution to trace order flow throughout the supply chain, manage supply chain risks and collect data for compliance needs. Serai helps businesses map upstream suppliers and track environmental, sustainability and governance (ESG) commitments. “It is critical for suppliers, manufacturers and brands to show and prove the origins of their products. However, it can be difficult for businesses to have full visibility over their complex supply chains as much of this data is currently fragmented and managed manually. Serai makes it easy for businesses to access and unify complex supply chain information from multiple sources,” says Vivek Ramachandran, Chief Executive Officer, Serai. Businesses only need to integrate information sources once. Serai then enables them to share this with multiple parties over a secure platform. The solution is customisable, able to accommodate the needs of each company. “Serai combines multiple data sources into a single view making it easy for businesses and their supply chain partners to have an overview of information that they may not have had access to before. Not only does this allow for a seamless flow of information, it could help them identify gaps and inefficiencies in their current processes,” says Vivek. “In today’s climate, it’s critical that apparel businesses take a proactive approach in tracing and being transparent about their product journey. Such practises will help them build a more resilient, sustainable and compliant supply chain.” Serai’s ambition is to simplify global trade, with an initial focus on the apparel industry. For more information on the traceability solution, visit www.seraitrade.com/traceability About Serai Serai is the digital B2B platform by HSBC helping apparel businesses build the advantage of trust through relationships and facilitating supply chain transparency. Members can develop new relationships, showcase strengths and offerings, grow their digital presence and exchange complex supply chain information to achieve their transparency goals. It’s all about simplifying global trade. Serai is an essential evolving resource that gives businesses control and ownership over their data and digital assets. It’s all about helping members overcome the challenges of global trade – and making it easier for everyone. For more information, visit www.seraitrade.com Contact Details Serai Tesh Kaur +852 5122 9041 tesh.kaur@seraitrade.com Company Website http://www.seraitrade.com/

January 26, 2021 08:00 AM Eastern Standard Time

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