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A Very Important Change Is Coming for Airplane Bathrooms

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/g4fqkbuzqjA The Department of Transportation (DOT) is making larger single-aisle airplanes more accessible by requiring accessible lavatories for people with disabilities. While this rule will be implemented over the coming years, it is a monumental achievement for the disability civil rights movement. Under previous standards, people who use wheelchairs have no way to access the restroom on single-aisle aircraft. They are forced them to dehydrate themselves, or even soil themselves, before flights – causing major bodily harm! Over the past 75 years, Paralyzed Veterans of America (PVA) has led the fight for accessibility — and air travel is no different. PVA helped pass the landmark legislation to first make air travel accessible over 35 years ago, and they played an integral role in securing accessible airplane lavatories. They continue to advocate for additional reforms that will ensure a safe, dignified air travel experience for people with disabilities. So, what does this new rule mean for the future of accessible air travel? And what else is needed to make the air travel experience fully accessible for people with disabilities? Now is an opportunity for your audience to learn more about the new rule and the ways Paralyzed Veterans of America (PVA) has helped secure this monumental achievement, and how they continue to advocate for other meaningful reforms related to the upcoming renewal of the Federal Aviation Administration. A nationwide media tour was conducted featuring Chief Policy Officer at Paralyzed Veterans of America, Heather Ansley discussing the new lavatory rule and additional reforms that must be made to make air travel fully accessible through the reauthorization of the FAA. Additional topics that were discussed included: What the new Department of Transportation rules will do. What this means for the disability community. Why this DOT rule was desperately needed. The reasons why air travel is so far behind basic standards. What else needs to be done to ensure air travel is accessible. PVA remains on the forefront of the disability civil rights movement – fighting for stronger ADA enforcement, expanding support for home-based care, and more. To join PVA’s fight for greater enforcement of the ADA, visit PVA.org/ADA, or for air travel, visit PVA.org/AirTravel. About Paralyzed Veterans of America Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis. As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at PVA.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 25, 2023 10:40 AM Eastern Daylight Time

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VOESH New York Revolutionizes Foot Care with Solemate™ Heel Repair Balm Launch

VOESH New York

VOESH New York, the market leader in clean, vegan beauty, proudly introduces a new groundbreaking foot care innovation: the Solemate Heel Repair Balm. In its unwavering commitment to health and wellness, VOESH has leveraged the power of nature to create a 100% vegan heel repair balm that transforms dry, cracked heels to their healthiest state after one application. The revolutionary formula features a blend of vegan squalane and four luxurious botanical oils, including eco-certified organic virgin olive oil. Instantly witness the beauty of hydrated, smooth heels with the luxury of Solemate Heel Repair Balm. Adding to VOESH New York’s clean and effective skincare offerings, the innovative Solemate Heel Repair Balm maintains the brand’s legacy of exceptional body care. Providing instant results, this heel balm transforms foot care and offers unmatched convenience. Its easy application and portability make it a seamless fit for any busy lifestyle. With the Solemate Heel Repair Balm, each step becomes a confident one. "Our feet deserve better care. Our clean and efficacious formula is waterless and non-greasy, 100% vegan, and delivers instant results and lasting benefits. Solemate is free from PEGS, parabens, phthalates, synthetic fragrances, and animal-derived ingredients. It's recommended by dermatologists and podiatrists," shared Vera Oh, Co-Founder of VOESH New York. "Our primary goal in creating this unique and convenient stick balm was to establish a year-round foot care solution that not only elevates confidence, but also significantly enhances overall foot comfort.” Many individuals feel self-conscious about their cracked heels and prefer to keep them concealed. VOESH New York’s Solemate Heel Repair Balm not only provides guaranteed results, but also promotes skin health. It’s an effortless, hassle-free remedy that leaves heels nourished, restored, and protected in just a few swipes. “Many overlook the importance of foot care, but not anymore. Our stick balm locks in moisture, preventing water loss, while nourishing the skin for lasting hydration and protection from environmental stressors. Foot care is no longer a chore with this innovative product,” said Oh. Apart from unveiling the Solemate Heel Repair Balm, VOESH New York is proud to present the Heel Repair Duo. This pairing includes the Solemate Heel Repair Balm and Moisturizing Heel Socks. Together, these two products elevate at-home foot care regimens to provide the nourishment and comfort heels deserve. Available Sep 26, 2023on voesh.com SRP: $14 for SoleMate Heel Repair Balm, $20 for Heel Repair Duo. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care for head-to-toe wellness. Its noteworthy products include Pedi in a Box, Mani in a Box, award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is proud to be 100% vegan, cruelty-free, and sustainable — because every body deserves better beauty. Experience the cleanest, safest, and healthiest spa care at home and in the salon. All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details VOESH.com colleen mathis +1 917-690-5560 colleen@absoluteRrelations.com

September 25, 2023 08:00 AM Eastern Daylight Time

The Good Patch Launches Limited-Edition Collection with The Art of Elysium

The Good Patch

The Good Patch announced today that they've launched a limited-edition patch collection, designed by artist Tasya van Ree, in support of nonprofit The Art of Elysium, which serves communities in need based upon the core belief that art heals. The Good Patch was created with one simple idea in mind: when the people around you feel good, life is more beautiful. Their wearable wellness patches go on when you need them and off when you don’t– offering complete control of your wellness. Whether you need to look alive, find your zen, or clock in some beauty sleep, The Good Patch has you covered. For over twenty-five years, The Art of Elysium has paired volunteer artists with communities in Los Angeles to support individuals in the midst of difficult emotional life challenges like illness, hospitalization, displacement, confinement, and/or crisis. They serve medically fragile children, teens, adults, seniors, those dealing with social, emotional and mental health issues, and the homeless. “The Art of Elysium’s mission to heal communities through the power of art really speaks to us here at The Good Patch. As a brand, our core belief is ‘when you feel good, life is more beautiful’ — so there are some real synergies. We are humbled to be able to support such a meaningful organization, as well as one of their volunteer artists, Tasya van Ree. The designs Tasya created for this unique collaboration remind us to appreciate the beauty each day has to offer. In this chaotic world we all live in, finding the beauty in art is one small (or big) way we can take a moment for ourselves to recharge, heal, and find inspiration,” said The Good Patch CEO Cedar Carter. The packaging of this limited-edition version of the brand’s best-selling B12 Awake Patch features a beautiful sun motif. Inside, the four patches feature a colorful variety of sun-inspired designs. The collection is available at TheGoodPatch.com beginning September 12th and on Amazon later in September. A limited time only bonus pack will also be available later this month, exclusively at Target stores. The bonus pack includes four original B12 Awake patches plus one free van Ree designed bonus patch, available while supplies last. "The SUN represents everything significant. It enriches and restores our time here in every way possible. It nurtures the body with the energetic flow of life force and has precise qualities to rejuvenate the mind, bringing light and importance to one’s daily life,” said artist van Ree on the inspiration behind the design. “At The Art of Elysium, our mission is to use art to heal, and empower artists and communities of need to join together, to emotionally triumph over their circumstances through art. The mission of The Good Patch is aligned in that they are also all about helping people feel good, one patch at a time. We are honored to have one of our artists, Tasya van Ree, design this limited-edition patch to unite both of our visions of improving the overall wellness and well-being of individuals in our community,” said The Art of Elysium Founder Jennifer Howell. In celebration of the collaboration, The Good Patch will be sponsoring an intimate fundraising dinner for The Art of Elysium in Los Angeles on September 23rd with music, keynote speakers, and celebrity guests (TBA). For more information, please visit TheGoodPatch.com and TheArtofElysium.org or @ TheGoodPatch and @TheArtofElysium on social media platforms. About The Good Patch: The Good Patch, which first emerged on the market in 2018, was founded by longtime friends Betsy Scanlan, Kelly Brock, and David Nicholson. David and Kelly, owners of award-winning spas, and Betsy, an accomplished advocate in the hemp industry, all met for coffee one morning to talk beauty, wellness, and the power of plant-based ingredients. Combining each of their past expertise in the wellness industry, The Good Patch was born. Today, the brand is pioneering new approach to personal care at the intersection of beauty and wellness. The brand’s wearable patches address a variety of common daily struggles, such as B12 Awake (for the afternoon slump), Dream (for getting your beauty sleep), and Relax (for unwinding and decompressing), among other plant-powered varieties. They use tried-and-true ingredients that are 3rd party quality tested. Simply peel, stick, and remove when you are done. Since 2018, The Good Patch has been steadily growing. From its humble roots selling in spas and independent retailers, the wearable wellness patch company has grown to be sold in over 12,000 retail locations. The brand currently has 16 patches on the market, with more on the way. About The Art of Elysium: The Art of Elysium is a nonprofit organization that brings artists and those in need together to create transformative healing experiences through art. Their mission is to empower artists and inspire communities to make a positive impact through creative expression. Learn more at [ https://www.theartofelysium.org/ ]. The Art Salons offer a unique backdrop for artists, influencers and brands to come together in an immersive experience where art intersects with philanthropy. Each Salon experience includes an artist lead panel discussion, followed by a musical performance and a meal by a culinary creative. Select volunteer artists have the opportunity to preview their work for established artists in the field. Learn more at [ https://www.theartofelysium.org/artist-programs-services ]. About Tasya vs Ree: Tasya van Ree is a multidisciplinary artist. Her artwork is infused with otherworldly elements of eros, alchemy, and the infinite mystery of the natural world. She has always been intrigued by the everyday wonders of life’s visual offerings, which is a testimony to how she uses her intuitive eye for form and composition. With her sense of expansive awareness, van Ree is able to transcend boundaries across all mediums to exist in her own radical embrace of expression. ### For press inquiries, please contact Elyse Koenig: Beauty & Wellness Consulting: Nathalie Kourie nathalie@elysekoenig.com 858.342.7769 Contact Details Elyse Koenig: Beauty & Wellness Consulting Nathalie Kourie +1 858-342-7769 nathalie@elysekoenig.com Company Website https://thegoodpatch.com/

September 22, 2023 12:00 PM Eastern Daylight Time

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SYMBIOME LAUNCHES ITS PROPRIETARY POSTBIOMIC SKINCARE LINE ON DERMSTORE AND SKINSTORE, DISRUPTING TRADITIONAL BEAUTY CATEGORIES

Symbiome

Symbiome, the leading microbiome-nourishing skincare company, is now available for sale on Dermstore and SkinStore, The Hut Group's digital beauty retailers. Symbiome continues to scale its offerings from its direct-to-consumer platform, through online retailers and brick-and-mortar channels. Symbiome’s proprietary PostBiomic fermentation process takes place in Brazil, where the plants are fermented with microbes that are derived from the plant’s microbiome and native biome. The plants and their microbes co-evolved together over millions of years, allowing Symbiome’s PostBiomic fermentation process to optimize and unlock the maximum benefit and potency from these ancient biological relationships. The fermentation typically takes weeks but can take longer, depending on the product. The resulting products contain a complex and dense variety of bioactive molecules with optimal bioavailability, each intentionally crafted to nurture the microbiome the way nature intended. Symbiome’s Chief Operating Officer, said of the partnership: “[w]e couldn’t be more excited to launch on Dermstore and SkinStore. They are the premiere global spots to shop for prestige and scientifically efficacious skincare.” About Dermstore Founded in 1999, Dermstore.com has been considered the “Skincare Authority” by offering the highest quality products, straight-from-the-experts information, and fostering a passionate community dedicated to learning and exchanging information about healthy skin. About SkinStore Founded in 1997, SkinStore is the destination for beauty discovery: our unmatched range of premium beauty—from the best in proven, quality skin care to the most sought-after make-up and hair care brands—SkinStore is the go-to online retailer for the ultimate beauty routine. With over 350 of the world’s top brands, SkinStore invites its customers to explore beauty’s most innovative products across categories and trending ingredients. About Symbiome Symbiome is a San Francisco-based microbiome biotechnology company focusing on health and wellness. They are the developers of the Symbiome ® brand of BioIntact ® fermented skincare products that nourish and protect the skin and its microbiome, restoring what our skin has lost in the modern world. Symbiome has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference for the microbiome and transforming our understanding of the healthy human microbiome. Symbiome scientists have translated this groundbreaking research into a line of unique, proprietary skincare products formulated with naturally fermented, Amazonian botanicals. The brand's skincare lineup includes ten clean, organic, sustainable, and traceable products — each with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn and Facebook. Contact Details Ali Taekman ali@bpcm.com Company Website https://www.symbiome.com

September 22, 2023 12:00 PM Eastern Daylight Time

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TECH SOLUTIONS FOR BUSY FAMILIES & CONNECTED PARENTS

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

September 22, 2023 06:00 AM Eastern Daylight Time

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RIP Wall Street vs. Main Street

Benzinga

Whenever the retail news talks about Wall Street vs. Main Street, I just chuckle. Wall Street vs. Main Street is long gone. The new market structure is entirely different now, with exciting new opportunities for retail traders and investors. The term “Wall Street” referred to the giant Sell-Side Institutions, the big banks and investment firms which once dominated the market. Big banks were the power and money behind most transactions. That dominance ended in 2008 with the banking debacle of that era. “Wall Street” has never been the same. Banks are struggling. Should you be worried? No. What you should be focused on are the Giant Buy-Side Institutions, which I call “the Dark Pools” since they transact orders on hidden Dark Pool venues. They are now the dominant force behind the scenes. They create a slow but massive liquidity draw when millions of shares of stock are bought slowly over time. This creates a huge hidden opportunity for both retail traders and investors. The Big Banks are always in the news. Not so with the Dark Pools, but they control 130 trillion dollars of assets under management worldwide. While the big banks’ revenue growth is eroding due to the growth of crypto currencies and all the variables of blockchain technology, the Dark Pools have been buying up huge quantities of the top crypto currencies to create new ETFs and other new investment and trading products. They are already making huge profits on these new derivatives. Peer-to-Peer transactions are growing in popularity. The banks’ role as intermediaries, as “vital and necessary to the global monetary system,” is in question. When all transactions are digital and the use of virtual wallets is the new normal, will we need banks as intermediaries for transactions between corporations, small businesses, consumers or government? Meanwhile, the Dark Pools manage the vast majority of 401(k)s and other retirement accounts. THEY are vital to the stability of the middle class of America. The Giant Buy-Side Institutions are usurping the big banks’ profitability from underwriting IPOs. The NASDAQ Private Market (NPM) is a new “professionals-only” stock market exchange where Buy-Side Institutions can invest in private companies much earlier in the cycle. Banks are no longer in control of which private companies will IPO, as the Buy-Side Institutions invest in these private companies via the NPM before they go public. Banks will experience a sharp reduction of profit from underwriting IPOs because the Buy-Side Institutions used to be their Preferred Clients, who bought shares of stock directly from the banks, which sold the majority of the shares to the Buy-Side Institutions well ahead of the IPO date. Banks are still used by most corporations for corporate “buybacks” of shares of a company’s public stock, but even that may end soon as new-technology financial companies, hedge funds and other firms can offer trading floor transactions instead of using the Bank of Record for buybacks. Or, the corporations may hire highly skilled traders and use AI as a means of managing buybacks. So “Wall Street,” aka giant banks and financial services, is not the force driving the huge growth of the stock market. This is an irreversible condition of an evolving global financial system. There is no “Main Street.” The millions of Americans who trade or invest in stocks are not one mindless group all behaving the same way. Each group trades and invests in a totally different way. This affects how stock prices move. Retail Long Term Investors. The SEC estimates about 70 million FAMILIES have invested in the stock market. As long-term investors, they are usually profitable. They have experience and some basic market knowledge. Retail Traders. This group is mostly trying to day trade, so they lose more money than any other group. They are largely gamblers and speculators with minimal market experience. Semi-Professional Traders. These individuals Trade as a Business full-time, similarly to independent professional traders. They have IRS business status for tax purposes. Smaller Funds Managers. These companies or individuals work with less than $3 billion in assets under management to as small as $100,000. They are considered “retail” as they lack experience or knowledge and tend to react to news similarly. They are no longer required to file SEC reports. MEME stock trading groups. This is a large group of higher-income younger-generation investors and traders who follow a retail-side guru. They trade the same “meme” stocks all at once to move the market deliberately in huge swings of price. Stock Market Cycle of Market Participants from TechniTrader® Thinking in terms of “us” vs. “them” is not the right attitude for successful trading in the financial markets. With a better understanding of the market participants–their goals, knowledge level, hold duration, how they trade, etc.–a well-educated trader or investor can identify when they are active and follow the market participant that best aligns with their goals. This is why I created the stock analysis method called “Relational Technical Analysis,” which is based on the Cycle of Market Participants. Visit my website to learn more. Martha Stokes, CMT https://www.technitrader.courses/ This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This contains sponsored content and is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 21, 2023 05:01 PM Eastern Daylight Time

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INNERSENSE ORGANIC BEAUTY ANNOUNCES NEW VICE PRESIDENT OF SALES AND EDUCATION

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty is pleased to announce and welcome Bob Myers to the position of Vice President of Sales and Education. In Bob’s new role as Vice President of Sales and Education, he will lead Innersense’s sales, education, and customer success teams in its next phase of strategic growth with expanded education programs and new product verticals. “I look forward to bringing my experience to help Innersense’s brand evolve while leading sales and educational operations for its North American business channels,” says Robert Myers, Vice President of Sales and Education. “As a top performing clean hair care brand, Innersense has opportunities to deliver growth by capturing new markets and all those who value clean beauty.” Bob is a seasoned and recognizable executive in the industry with over 30 years of professional beauty experience. With notable executive roles at Kenra, Joico, Framesi, Aveda and Estée Lauder, he managed global professional brand leaders, including prestigious brand portfolios. As Vice President of New Business Development, Robert’s expertise with B2B and B2C strategies will drive transformational change for the next stage of business at Innersense. “As a rapidly growing professional brand, we are expanding our leadership with experienced and strategic leaders. Bob is the perfect fit to lead our sales and education to drive us to the next level,” shares Greg Starkman, founder and CEO of Innersense. “We are excited to have Bob join us with his vast experience to strengthen our brand position and continue to empower the rapid growth of the brand.” About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

September 20, 2023 12:00 PM Eastern Daylight Time

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DEEM Enterprises partners with World Champion Fantasy’s PlayerX to bring Esports Competition & NFL athletes to Atlantic City in January 2024

World Champion Fantasy

DEEM Enterprises, the development group holding the MOU to redevelop the forthcoming Renaissance at Bader Field project, today announced its first family-friendly esports competition, set to take place in January 2024 at Boardwalk Hall in Atlantic City with World Champion Fantasy (WCF), a leading technology company developing PlayerX, the world’s next generation online esports platform. The event will bring together gamers and NFL athletes including JuJu Smith-Schuster, Marquise “Hollywood” Brown, and Kurt Benkert. Teams composed of world-class esports professionals, amateurs, and NFL athletes will form competing teams to create nonstop excitement during a two-day event hosted by DEEM and WCF. Gamers, enthusiasts, fans, and families can expect live entertainment, celebrity appearances, musical performances, and immersive experiences from sponsors. The event will bring together thousands in person and virtually. This is the first of many events in the long-term strategic partnership between DEEM and WCF. “DEEM is pioneering a transformation in the motorsport arena,” said Erick Feitshans, CEO of DEEM Enterprises. “In today's evolving landscape of platforms, sports, and entertainment, we're observing a unique confluence where fan-first immersive experiences and entertainment converge — where pro athlete meets amateur, digital intersects with in-real-life (IRL), and motorsport blends with esports. DEEM stands at this crossroads, poised to lead. Partnering with WCF and leveraging PlayerX, we're amplifying Atlantic City's distinct offerings and past legacies with the innovative future of Renaissance at Bader Field. Our collaboration is set to elevate these dynamic intersections into the global spotlight through an unmatched event experience.” The event focuses on utilizing WCF’s groundbreaking product, PlayerX, an innovative platform that combines live video and data to offer an immersive esports experience. PlayerX enables users to assemble a dream team of esports athletes to compete, watch live streams, review stats, and analyze the performance of their favorite teams and players. “WCF has always had our eye on Atlantic City – it’s the perfect location to host esports competitions and draw on passionate individuals from the vast Southern New Jersey and Philadelphia metro areas. Our game-changing technology in PlayerX will be the backbone of our first family-friendly esports event with DEEM,” said Mike Vela, founder and CEO of WCF. DEEM and WCF will stream the event live. Global participants can expect watch parties, integration between physical and virtual programming, celebrities, and much more. This event will be a first-of-its-kind in a series of esports events, further solidifying the partnership between DEEM and WCF and their investment in Atlantic City. The companies will release more details in the coming months. “Perhaps what’s most exciting is sharing my passion for esports with so many people and families of all ages. PlayerX has the ability to unite people – from the amateur to the professional to the NFL athlete, all of whom share that same passion for playing esports. PlayerX balances everyone’s abilities by providing the right tools for a player to win or watch. Hosting our first event with DEEM in Atlantic City will showcase this physically and virtually. It will be electric,” Vela said. About Renaissance at Bader Field Renaissance at Bader Field is a planned $3.2 billion dollar, net-zero carbon LEED Platinum community to be built upon Bader Field that will transform the Atlantic City, New Jersey economy. The fundamental design approach of this new world-class motorsport community is rooted in resilient and sustainable design methodologies, including a microgrid concept for energy generation and distribution that utilizes clean hydrogen and will serve as a model for future self-sustaining projects worldwide. This new community will act as a catalyst for the financial rebirth of Atlantic City by attracting new job-creating industries, increasing the city’s tax base, and diversifying businesses throughout the city. Most importantly, this immense development will foster and promote the core values of equity and empowerment and will serve the citizens of Atlantic City. Visit www.deem-enterprises.com for more information. About World Champion Fantasy World Champion Fantasy is the next generation of fantasy sports as the first platform of its kind pairing best-in-class technology and UX with the most exclusive content in esports. We are at the future of fantasy and at the forefront of the evolving esports industry creating an immersive real-time interactive competitive experience, live data and video feeds all on one platform. For more information on World Champion Fantasy, please visit www.playerx.gg. Contact Details Mike Adorno +1 801-319-6153 madorno@hotpaperlantern.com Company Website https://worldchampionfantasy.com/

September 20, 2023 09:03 AM Eastern Daylight Time

BELLAMI Launches New Visual Identity, Bringing Inclusivity to the Forefront

BELLAMI

Today, BELLAMI, the global leader in hair extensions, announces its new visual identity for its direct-to-consumer product line alongside the launch of its Fall 2023 Silk Seam™ clip-in hair extensions. The new branding will appear in all marketing communications efforts. Celebrity Hair Stylist Andrew Fitzsimons will be leading the creative direction of the launch campaign in partnership with BELLAMI’s executive team along with distinguished Fashion Photographer Greg Swales and some of the world's most creative talent in fashion and makeup. Rounding out the BELLAMI Silk Seam™ Clip-In Hair Extensions collection, of what is now 44, with 5 new exclusive shades, in a wide range of textures and lengths, the launch campaign embodies a modern, edgy, and fashion-forward twist that ties in an earthy color palette to underscore the brand values of diversity and inclusivity, while echoing its focus on ethical sourcing and sustainable production. “I’ve been using BELLAMI Hair Extensions on my clients for a long time. They are the best of the best – from the quality to the range of colors, lengths, and textures,” says Fitzsimons. “With this new vision, I want to bring to life the brand’s personality and welcome everyone - of all shapes, sizes, colors, and hair textures - into our world. Together we are going to change the narrative when it comes to how consumers perceive hair and beauty. When they see BELLAMI, they will see themselves. We want our customers to know that they are beautiful as they are, but that they can still have fun and play with hair extensions the same way they would with jewelry, fashion, accessories, and makeup.” “BELLAMI launched with one of the first DIY Clip-In Hair Extensions in the world, making it easy to express yourself and have fun with hair, while still celebrating your own individual uniqueness. This new campaign is bringing us back to our roots, and Andrew is the perfect person to breathe life into our mission,” says BELLAMI VP of Marketing Laure Murciano. “As the leader in our category, it is our role to embrace diversity and the new beauty standards. Andrew not only understands who we are and where we want to be, but for years, Andrew has been inspiring people around the world through his work, and we know he will do the same with this campaign.” BELLAMI’s mission is to rebuild the visual identity of the Direct-to-Consumer brand portfolio, bringing the brand back to its roots and elevating its position within the ready-to-wear hair extension category which is projected to reach $1.3B by 2025. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMIâs hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. ABOUT ANDREW FITZSIMONS Andrew Fitzsimons is an Irish hairstylist who splits his time between New York and Los Angeles. After training in Paris, Fitzsimons left for New York, where he quickly established himself as a hairstylist whose passion, professionalism, and love of fashion made him highly sought-after. He has styled the tresses of clients such as Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Jennifer Lopez, Adriana Lima, Megan Fox, and countless others. His work can be found in leading publications such as V Magazine, Harper’s Bazaar, Vogue Thailand, Vogue Arabia, Paper, Love, Elle, and in campaigns for brands including Calvin Klein, KKW Beauty, Skims, and Kylie Cosmetics. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

September 20, 2023 09:02 AM Eastern Daylight Time

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