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New Research Finds that Having a Care Manager During Pregnancy Reduces Likelihood of Delivering a Baby Prematurely for Individuals Most at Risk

Society for Maternal-Fetal Medicine

Research shows that pregnant people on Medicaid are more likely to have worse pregnancy outcomes, including preterm birth, compared to those who have private insurance. When a baby is born too early — or prematurely — it puts the infant at greater risk of health complications and death. In 2011, North Carolina implemented the Pregnancy Medical Home (PMH) program, an initiative designed to improve outcomes for pregnant people on Medicaid by providing them with comprehensive care from a team of professionals. In addition to medical providers, the team includes individuals who can help pregnant people address various social and economic factors that put them at greater risk of having a poor pregnancy outcome. In a new study to be presented today at the Society for Maternal-Fetal Medicine’s (SMFM) annual meeting, The Pregnancy Meeting™, which is being held virtually, researchers will unveil findings that suggest that providing intensive pregnancy care management — defined as having more than five face-to-face visits with a care manager during pregnancy — reduces preterm birth rates for both Black and white people. Researchers analyzed data from January 2016 to December 2017. The study included 3,565 pregnant people in North Carolina on Medicaid. Individuals were categorized as either high-risk or low-risk using a screening assessment tool, the Maternal-Infant Impactability Score (MIIS). Those classified as high-risk had at least three of the following risk factors: a prior preterm birth, high blood pressure, smoked, used recreational drugs or alcohol, had a mental health condition, experienced domestic violence, had housing instability, or suffered from food insecurity. High-risk pregnant people were then assigned a care manager who provided a range of support during their pregnancy, including calling the pregnant person to check in, accompanying the individual to medical appointments, and helping to address the social and economic factors that put someone at a greater risk of delivering a baby prematurely. Out of study’s 3,565 pregnant people, the overall preterm birth rate was 18.3 percent. Researchers also looked at how effective the screening tool was for pregnant people who were in the highest risk category. Results revealed that when the screening tool was used and assuming pregnant people received subsequent care management, the preterm birth rates for Black and White people decreased. However, the preterm birth rate for Black people decreased significantly from 24.4 percent to 20.1 percent, while the rate decreased only slightly for White people from 15.6 percent to 15.5. When looking simply at the receipt of intensive care management, findings showed that preterm birth rates decreased for both Black and White people, regardless of their risk stratification. For Black people who received intensive care management during pregnancy, the preterm birth rate was 16.9 percent vs. 26.0 percent for Black people who did not receive intensive care management during pregnancy. For White people who received intensive care management during pregnancy, the preterm birth rate was 12.3 percent vs. 17.8 percent for White people who did not receive intensive care management during pregnancy. “Regardless of your risk factors, what this research shows is that if you have intensive care management while you’re pregnant — someone who’s really there for you throughout your pregnancy — it helps lower your risk of delivering your baby prematurely,” says the study’s lead author Divya Mallampati, MD, MPH, a maternal-fetal medicine fellow at University of North Carolina at Chapel Hill. “The research also reveals that people who are at the highest risk benefit the most from having intensive care management during pregnancy.” The next step, say researchers, is to analyze whether the PMH model helps to improve other health outcomes in pregnancy. The abstract has been published in the January 2022 supplement of the American Journal of Obstetrics and Gynecology (AJOG ) and can be accessed at no cost on the AJOG website. To view the presentation of this abstract or other Pregnancy Meeting™ abstracts and events, visit the SMFM website or contact Karen Addis at karen@addispr.com or 301-787-2394. About the Society for Maternal-Fetal Medicine The Society for Maternal-Fetal Medicine (SMFM), founded in 1977, is the medical professional society for obstetricians who have additional training in high-risk, complicated pregnancies. SMFM represents more than 5,000 members who care for high-risk pregnant people and provides education, promotes research, and engages in advocacy to reduce disparities and optimize the health of high-risk pregnant people and their families. SMFM and its members are dedicated to optimizing maternal and fetal outcomes and assuring medically appropriate treatment options are available to all patients. For more information, visit SMFM.org and connect with the organization on Facebook and Twitter. For the latest 2022 Annual Meeting news and updates, follow the hashtag #smfm22. EMBARGOED FOR RELEASE: Feb. 3, 2022 2:00 p.m. EST Contact Details Karen Addis +1 301-787-2394 KAREN@ADDISPR.COM Company Website https://www.smfm.org/

February 03, 2022 02:00 PM Eastern Standard Time

New Research Finds Chewing Sugar-Free Gum Reduced Preterm Births

Society for Maternal-Fetal Medicine

Each year, an estimated 15 million babies are born prematurely or preterm (defined as delivery before the 37 th week of pregnancy), and this number is rising, according to the World Health Organization. Preterm babies are at greater risk of experiencing serious health problems. Over the last several decades, multiple studies have shown a link between poor oral health and increased occurrence of preterm birth. Researchers have looked at various ways to improve dental health during pregnancy, including doing a “deep-teeth cleaning,” (also called ‘scaling and planing’) which involves removing plaque and tarter on the teeth and below the gum line. However, despite improving periodontitis, deep teeth cleaning approaches have not proven to be effective in the prevention of preterm birth. But now researchers have discovered an easy and inexpensive way to improve oral health and reduce preterm births. In a new study to be presented today at the Society for Maternal-Fetal Medicine’s (SMFM) annual meeting, The Pregnancy Meeting™, which is being held virtually, researchers will unveil findings that suggest that daily use of xylitol chewing gum starting pre- or early pregnancy significantly reduced the number of preterm births. Xylitol is a naturally occurring alcohol found in fruits and vegetables and is commonly used as a sugar substitute in chewing gum. The study, the largest of its kind, was conducted over 10 years and included 10,069 women in the South-Central African country of Malawi, which has the highest number of preterm births in the world. Most Malawians live in rural locations, making it especially difficult to conduct of study of this magnitude. The cluster randomized trial enrolled participants from eight health centers in Malawi and was approved by the Malawi Ministry of Health. Participants enrolled voluntarily and consented to participation before they became pregnant or within 20 weeks of becoming pregnant. All of the eight health centers provided health care messages promoting oral health care and preterm birth prevention and care, while half of the eight centers were randomized to also provide xylitol chewing gum to enrolled research participants. In the four health centers that served as the control group, 5,520 participants received basic perinatal and oral health education, including things they could do to help lower the chance of delivering a baby prematurely. In the other four centers, the 4,549 enrolled participants also received this same health education. In addition, they were given xylitol chewing gum and instructed to chew the gum for 10 minutes once a day, ideally twice a day, throughout pregnancy. Out of the 9,670 participants who were available for contact during the up to six years of follow-up, results showed a significant reduction in preterm birth among those who chewed the xylitol containing gum (12.6 percent vs. 16.5 percent) and fewer low birth weight babies, those weighing 5.5 pounds or less (8.9 percent vs. 12.9 percent). Participants also saw an improvement in their oral health. “Using xylitol chewing gum as an intervention prior to 20 weeks of pregnancy reduced preterm births, and specifically late preterm births between 34 to 37 weeks,” says the study’s lead author Kjersti Aagaard, MD, PhD, a Professor in Maternal-Fetal Medicine and Vice Chair of Obstetrics & Gynecology at Texas Children’s and Baylor College of Medicine in Houston. “When we analyzed by birth weight, instead of estimated gestational age at delivery, we similarly showed a significant improvement in the birth weight with one-third fewer low birth weight babies being born.” Adds Aagaard, “What’s unique about our study is that we used a readily available, inexpensive, and palatable means to reduce the risk of a baby being born too soon or too small. There is some real science behind the choice of xylitol chewing gum to improve oral health, and our novel application to improving birth outcomes is exciting. This has been a labor of love with our colleagues in Malawi, and we were honored to work side-by-side to demonstrate that xylitol chewing gum in early or pre-pregnancy improved oral health by reducing periodontal disease in pregnancy, which was strongly associated with our observed reduction of preterm and low birthweight birth in Malawi. This fits with longstanding evidence linking oral health with preterm births.” The next step, say researchers, is to conduct studies in other parts of the world, including in the U.S., to determine whether this invention will be effective in settings where there may be a lower burden of preterm birth tied to oral health. The abstract has been published in the January 2022 supplement of the American Journal of Obstetrics and Gynecology (AJOG ) and can be accessed at no cost on the AJOG website. To view the presentation of this abstract or other Pregnancy Meeting™ abstracts and events, visit the SMFM website or contact Karen Addis at karen@addispr.com or 301-787-2394. ### About the Society for Maternal-Fetal Medicine The Society for Maternal-Fetal Medicine (SMFM), founded in 1977, is the medical professional society for obstetricians who have additional training in high-risk, complicated pregnancies. SMFM represents more than 5,000 members who care for high-risk pregnant people and provides education, promotes research, and engages in advocacy to reduce disparities and optimize the health of high-risk pregnant people and their families. SMFM and its members are dedicated to optimizing maternal and fetal outcomes and assuring medically appropriate treatment options are available to all patients. For more information, visit SMFM.org and connect with the organization on Facebook and Twitter. For the latest 2022 Annual Meeting news and updates, follow the hashtag #smfm22. EMBARGOED FOR RELEASE: Feb. 3, 2022 10:15 a.m. EST Contact Details Karen Addis +1 301-787-2394 KAREN@ADDISPR.COM Company Website https://www.smfm.org/

February 03, 2022 10:15 AM Eastern Standard Time

New Research Finds Severity of COVID-19 Does Not Differ According to Trimester

Society for Maternal-Fetal Medicine

Research shows that pregnant people who contract COVID-19 are at increased risk of severe complications, including hospitalization, ventilation, and death, compared to pregnant people without COVID-19. However, little is known about how the timing of COVID-19 infection during pregnancy might impact a pregnant person’s risk of developing severe symptoms. In a new study to be presented today at the Society for Maternal-Fetal Medicine’s (SMFM) annual meeting, The Pregnancy Meeting™, which is being held virtually, researchers will unveil findings that suggest that the severity of COVID-19 does not differ by trimester. “Regardless of what trimester they are in, pregnant people are at risk of developing severe COVID illness,” said one of the study’s authors, Rachel Schell, MD, a maternal-fetal medicine fellow at the University of Texas Southwestern Medical Center in Dallas. Researchers identified a group of pregnant people at a single urban hospital in Dallas, Parkland Hospital, and followed the progression of their COVID-19 symptoms. From March 18, 2020 to May 31, 2021, 1,092 pregnant people were diagnosed with COVID-19. Sixty-seven people (6 percent) were diagnosed in the first trimester, 309 (28 percent) in the second trimester, and 716 (66 percent) in the third trimester. There were no significant demographic differences between the groups. Across all trimesters, 993 out of 1092 people (90.9 percent) were either asymptomatic or had mild COVID-19 symptoms, and 35 out of 345 people (10.1 percent) who were initially asymptomatic developed moderate, severe, or critical symptoms. Among pregnant patients who were initially asymptomatic or had mild symptoms in any trimester, 5 percent developed moderate, severe, or critical illness. “This research is helpful for us in counseling patients who test positive for COVID,” said another one of the study’s authors, Emily Adhikari, MD, a maternal-fetal medicine subspecialist at the University of Texas Southwestern Medical Center and medical director of perinatal infectious diseases at Parkland Hospital. “There is no reason to be hesitant to get vaccinated because you are early in your pregnancy. You’re still at risk of getting really sick from COVID in your first trimester.” Researchers are in the process of expanding their research to look at whether there are significant differences or changes in COVID severity by trimester due to the Delta variant. SMFM, the Centers for Disease Control and Prevention (CDC), and the American College of Obstetricians and Gynecologists recommend all pregnant people get vaccinated against COVID-19, noting that the vaccines are safe and effective. Vaccination rates among pregnant people continue to remain low despite evidence showing vaccines can help to prevent severe illness during pregnancy. The latest figures from the CDC show that fewer than 36 percent of pregnant people are vaccinated; vaccination rates are even lower among pregnant people who are Black and Hispanic. The abstract has been published in the January 2022 supplement of the American Journal of Obstetrics and Gynecology (AJOG ) and can be accessed at no cost on the AJOG website. To view the presentation of this abstract or other Pregnancy Meeting™ abstracts and events, visit the SMFM website or contact Karen Addis at karen@addispr.com or 301-787-2394. ### The Society for Maternal-Fetal Medicine (SMFM), founded in 1977, is the medical professional society for obstetricians who have additional training in high-risk, complicated pregnancies. SMFM represents more than 5,000 members who care for high-risk pregnant people and provides education, promotes research, and engages in advocacy to reduce disparities and optimize the health of high-risk pregnant people and their families. SMFM and its members are dedicated to optimizing maternal and fetal outcomes and assuring medically appropriate treatment options are available to all patients. For more information, visit SMFM.org and connect with the organization on Facebook and Twitter. For the latest 2022 Annual Meeting news and updates, follow the hashtag #smfm22. EMBARGOED FOR RELEASE: Feb. 3, 2022 9:00 a.m. EST Contact Details Karen Addis +1 301-787-2394 KAREN@ADDISPR.COM Company Website https://www.smfm.org/

February 03, 2022 09:00 AM Eastern Standard Time

Osmo From BYJU’s Names Kar-Han Tan, Ph.D., Head of Computer Vision and Machine Learning

Osmo

Award-winning STEAM brand, Osmo from BYJU’S, announces Kar-Han Tan’s appointment as Head of Computer Vision and Machine Learning, effective immediately. With three decades leading teams in robotics and AI research and development, Tan will further the development of a world-class computer vision and AI platform that aids in the creation of new products, games, and devices incorporating gains made in deep learning technology. In addition, he will lead a growing global team to research, develop, and optimize new algorithms for computer vision and AI-enabled features such as object detection, object recognition, hand tracking, pattern matching, and hand-drawing analysis, among others, all in an effort to create the best learning tools and outcomes.. “We were impressed by Kar-Han’s extensive experience leading R&D teams in robotics, AI, and deep learning,” says Mark Solomon, Senior Vice President of Products and Platform at BYJU’S. “His background will help Osmo expand the usage of computer vision technology across BYJU’S various products and platforms, further meeting the needs of learners of all ages everywhere.” Tan, who was born and educated in Singapore, most recently founded Helpful Robotics LLC, which designed and built an AI-enabled autonomous assistive robot from the ground up, and fostered a collaboration between scientists and engineers located in the San Francisco Bay Area, including the University of California San Francisco, and at the University of Illinois at Urbana-Champaign. “It’s an important moment for Osmo to capitalize on the explosive breakthroughs in computer vision technology driven by advances in deep learning in recent years,” says Tan, a father of two school-aged children who is passionate about kids’ at-home learning utilizing game-based play. “When combined with advances in neural engines and discoveries of new algorithms for devices, it offers a realm of new capabilities for all devices. Osmo is part of a new ‘space age,’ transforming what was previously imagined as sci-fi fantasy into a concrete reality within the realm of gamified learning and tools.” Between 2017 and 2019, Tan was Head of Product Research and Development at Singapore Telecommunications in Singapore, where he built and led an end-to-end research and development organization and led a number of engineering teams. He helped form the Singtel Cognitive and Artificial Intelligence Lab for Enterprise (SCALE) including a collaboration between Nanyang Technological University, Singapore (NTU Singapore) and the Agency for Science, Technology and Research (A*STAR), which focused on resolving various challenges faced by cities in keeping their infrastructure facilities in top working condition, through the use of smart sensors embedded with AI. Tan was also involved in product launches for a cloud-based open robotic fleet management platform, an AI-powered IoT platform, a smart camera system using Edge intelligence, and an immersive 3D physical security management system. Prior to this, Tan was Vice President of Engineering at NovuMind in Silicon Valley, where he formed and led the software and deep learning algorithms team, in addition to leading the development of a proprietary system for deep learning-based, real-time, unconstrained face recognition system that was installed in an office building in China, to monitor times of entries and exits. Before NovuMind, he was Principal Engineer at Hewlett Packard Personal Systems and later promoted to Head of Advanced Development. He served as technical lead for the computer vision software team for Sprout by HP, the first consumer product to integrate a 3D camera and incorporate 3D scanning capability. Tan’s research and development career also includes working for HP Labs, Epson, and Mitsubishi Electric Research Lab. Tan earned a Ph.D. in Computer Science specializing in computer vision technology from University of Illinois at Urbana-Champaign, a M.S. in Computer Science specializing in robotics from UCLA, and a B.Sc. in Computer Science from National University of Singapore. Tan holds over 60 patents, and his research has been published and cited in numerous academic and trade journals. About Osmo From BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. About BYJU’S Launched in 2011, BYJU’S is the world’s leading education technology company for students Pre K-12 and is beloved by 100 million students around the world. By making learning contextual and visual, not just theoretical, BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content and personalized learning methodologies. To learn more, go to: byjus.com/us. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://www.playosmo.com

February 03, 2022 05:00 AM Pacific Standard Time

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Credit Reporting Industry: Helping Transgender and Nonbinary Individuals Prevent Potential Disruptions to Their Credit

Consumer Data Industry Association

The credit reporting industry has a long history of supporting consumers impacted by life’s circumstances – for example, what to do in the cases of marriage, divorce, natural disaster, and identity theft, among others. In keeping with our work to assist and empower consumers, the Consumer Data Industry Association (CDIA) is offering guidance for transgender and nonbinary consumers seeking to preserve their credit history following the legal changing of first and middle names. Since financial empowerment is a critical component of equity and as the primary body representing the credit reporting industry, CDIA is working to raise awareness about what people transitioning into their true gender identity can do to ensure a smooth credit update from their dead name to their new legal name. “To ensure a smooth update of credit history, the most effective action a transgender or nonbinary person can take is to directly inform each of the three nationwide credit bureaus of new identifying information after completing a legal name change,” said Eric J. Ellman, Senior Vice President for Public Policy & Legal Affairs at CDIA. “This small but important step provides the critical link to maintaining the integrity of their credit report during transition and potentially avoiding any misunderstanding with creditors or lenders.” The three nationwide credit reporting agencies (Equifax, Experian, and TransUnion) have committed to assist transgender and nonbinary consumers in protecting their creditworthiness. In recent years, the credit bureaus have found that sometimes following a legal name change, the credit report attached to the person’s new name does not contain the credit history associated with their birth name. Consumers can now find information on the name change process on each agency’s website: Equifax Experian TransUnion Traditional advice around last name changes advises that a person notify only their banks and creditors of their new legal name. This is typically sufficient if a person only changes their last name, such as after a marriage or divorce. In this situation, the credit bureaus will learn of the name change through the revision system from the lender or creditor and automatically update the person’s credit file. However, in cases that involve changing more than just the last name, CDIA recommends an additional step to support transgender and nonbinary consumers seeking to change a first or middle name. Informing each of the three nationwide credit bureaus of a first or middle name change can be done using their online customer support systems or by calling the credit bureaus directly. Either way, documentation of the new legal name may be required. Necessary documentation can include a court order, an updated Social Security card, or the updated Driver’s License or state issued ID card with the new identifying information. “CDIA and the credit reporting industry are in a unique position to address credit challenges facing people in the LGBTQ+ community and to advocate for their financial empowerment,” added Ellman. “We are committed to continuing to spread the word about very simple steps individuals who are transitioning into their true gender identity can take to preserve their credit history and build their future.” To learn more, visit https://www.cdiaonline.org/lgbtqnamechanges/. About the Consumer Data Industry Association (CDIA) The Consumer Data Industry Association (CDIA) is the voice of the consumer reporting industry, representing consumer reporting agencies including the nationwide credit bureaus, regional and specialized credit bureaus, background check and residential screening companies, and others. Founded in 1906, CDIA promotes the responsible use of consumer data to help consumers achieve their financial goals, and to help businesses, governments and volunteer organizations avoid fraud and manage risk. Through data and analytics, CDIA members empower economic opportunity all over the world, helping ensure fair and safe transactions for consumers, facilitating competition and expanding consumers' access to financial and other products suited to their unique needs. Find us online at www.cdiaonline.org. Contact Details Curley Company Lydia Niles +1 773-677-5327 lydia@curleycompany.com

February 02, 2022 09:00 AM Eastern Standard Time

Eco-friendly Brands That Put the Planet First

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/5r2Klr0EZi4 There’s never been a more important time to collectively become more aware of how we—as individuals, corporations, and businesses—are affecting the planet. What we buy, where we shop, how those items are made. After years of working and traveling internationally, International sustainable brand consultant and fashion stylist, Cassandra Dittmer has witnessed the increase of negative impacts that the fashion industry has on both the environment and its labor force that make everything possible. Cassandra immersed herself in eco-conscious living practices, products, brands that challenge the way sustainability is currently defined. One brand that Cassandra has identified as meeting the eco-friendly challenge is Citizen. Invented over 45 years ago, Citizen’s proprietary Eco-Drive is the light-powered, eco-mindful technology that eliminates the need for watch battery replacement and at the heart of almost all of Citizen’s timepieces In 1970, in response to an environmental crisis, Citizen pioneered the world’s first light-powered watch: Eco-Drive. Eco-Drive enables Citizen watches to be powered by any light source, continuously and sustainably, eliminating the need to replace watch batteries. A standard in renewable energy for timepieces, Eco-Drive simultaneously respects and preserves the environment by preventing millions of watch batteries from entering landfills each year. Citizen has pledged to donate 1% of its website sales in the US to support a host of nonprofit organizations focused on the environment. Citizen partners with 1% of the Planet – who represents an alliance of businesses and individuals who are committed to enacting change to protect and restore the Earth. For more information, visit citizenwatch.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 02, 2022 09:00 AM Eastern Standard Time

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EBY - the Authority in Seamless Underwear - Welcomes Rosario Dawson As Latest Investor

EBY

Women’s empowerment & tech apparel company EBY welcomes actress & entrepreneur Rosario Dawson as the brand’s latest investor. In September, EBY announced that they raised $6M in Series A funding, led by Dallas based investment firm Colt Ventures. The brand is pleased to complete their Series A financing with Dawson, joining past investors like venture capitalist firm Azure Capital (which boasts a portfolio that comprises of Native Deodorants, Bouqs and Sleep 8), Robert DiRomualdo (Chairman of Ulta Beauty), Ken Goldman (former CFO of Yahoo), Duncan Neiderauer (former CEO of the New York Stock Exchange) and Venus Williams. An entrepreneur herself, Rosario Dawson’s commitment to EBY is not her first venture into the lifestyle space - she is also the Co-Founder of female-artisan-produced, CFDA + Lexus Fashion* Initiative-winning fashion brand Studio189. EBY Co-Founder Renata M. Black and Dawson have been friends for years, establishing a resilient bond over their life-long unwavering dedication to the empowerment of women, and being fellow co-owners of Latinx founded businesses. EBY and Studio 189 have also partnered in the past in a product capacity - collaborating on a limited-edition release of special Studio 189 prints on EBY’s signature seamless undies. "I’ve long admired Renata’s strength as an innovative leader and very much believe in her mission of empowering women through microfinance. I’m excited to now be a part of this brand’s incredible growth and help Renata’s vision come to life.”- Rosario Dawson. EBY is utilizing the funding to introduce innovative products and adding real value at every touch point of the customer journey - continuing to honor the brand’s foundational mission of the empowerment of women through microfinance, small loans that enable an underprivileged woman to start or grow her own business. In turn, the woman becomes self-sufficient, breaking the cycle of poverty for herself and her children. By the end of 2022, EBY will have empowered 40,000 women and children out of poverty and into impact with close to 2 million dollars in microfinance funding. EBY repositions underwear as a tool for empowerment rather than one of seduction - as represented in their latest marketing campaign, ‘Feels Like This.’ The ‘Feels Like This’ Campaign is a post-pandemic social movement to ‘stop the scroll’ with a breath of emotion. ‘Feels Like This’ presents the sentiment people are scrolling for - encouraging them to embrace their ‘naked’emotions, enabling themselves to be ‘intimate’ again. The campaign features EBY’s innovative new Invisible Cotton 2.0 Collection - the first ever truly seamless cotton underwear that’s unlike any underwear on the market. The collection features cotton panties & bralettes that utilize EBY’s uniquely applied, no-slip-grip flocking technology. An upgraded fabric category for the brand, EBY spent the last year finding, testing and developing the best cotton blend fabric that they could apply their signature flocking to, in order to re-launch truly Invisible Cotton - an almost impossible feat for the fabric. EBY cotton seamless undies have a clean finish edge with no elastic, allowing for a seamless finish with no digging and no panty lines. The unique cotton-blend stretches with the wearer and never loses its shape. In addition to the Seamless Cotton Collection, EBY is launching additional premium collections, a period underwear, and a mesh collection throughout the rest of next year. “Throughout the years, Rosario and I have been in lock-step with our relentless and unapologetic pursuit of leaving this world better because we were here. What is so special about now, is that our paths have crossed - making us that much stronger and that much more unstoppable. I have had the fortune of calling her a friend, and have witnessed first-hand that she is a ride or die kind of lady. From the roles she plays, to the epic mother and entrepreneur she has become, everything she does has a transformative impact. With EBY it is no different. I am beyond thrilled to have her on side.” - Renata M. Black, Co-Founder Prices for the Seamless Cotton Collection range from $15-$45 For more information on EBY, please visit https://shop.join-eby.com. Co-founded by entrepreneur Renata M. Black in 2018, EBY is the ‘authority in seamless underwear’ - utilizing uniquely applied, no-slip-grip flocking technology to their seamless panties and bralettes. Body-inclusive EBY offers seamless underwear in sizes XS-4XL, servicing over 100 million plus-size customers who cannot shop at some of the largest retail stores in the U.S. EBY’s membership program also offers consumers an underwear subscription box with exclusive product and members-only pricing. The direct-to-consumer company’s core mission is female empowerment - not only through their offerings to their loyal subscribers and shoppers, but also by supporting women in poverty through the power of microfinance. 10% of proceeds from EBY underwear sales go to the Seven Bar Foundation to empower women through microfinance: small business loans to women in poverty that lead to incredible outcomes. By the end 2021, EBY will have impacted over 15,000 women and children out of poverty into business. Contact Details OGAKI Amber Cardullo acardullo@ogakidigital.com Company Website https://shop.join-eby.com

February 01, 2022 10:20 AM Eastern Standard Time

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Minuteman Press Franchise in Winter Park, FL Celebrates 25 Years and Shares Secrets to Longevity and Growth

Minuteman Press International Inc

In 1996, Linda Sang decided to leave the corporate world and join the Minuteman Press franchise family, and she is now celebrating 25 years in business. Linda’s daughter Darcy has been along for the ride, saying in a recent newsletter, “It was a world that none of us knew anything about, but would quickly learn as every available hand was recruited to answer phones, hand collate and staple jobs and market the business for our intrepid leader. And we have been doing it ever since.” Being in business for over 25 years, Linda shares her biggest keys to longevity and growth. She says, “We keep pushing to get new customers in various methods. The pandemic initially cut down on the door-to-door marketing that has always been successful in the past for us. We currently do more social media, thanks to my daughter, Darcy, and some direct mail campaigns targeting local businesses and new businesses.” Linda continues, “We are also very attentive to our customers, keeping them informed and helping them find solutions/options for their needs. We respond to emails almost instantly and turn quotes around as quickly as possible, generally the same day if there isn’t a lot of research involved. When we make deliveries, each customer gets a ‘goody bag’ with notepads and other branded items. Many customers get excited about our deliveries, sometimes even more so for our giveaways rather than their finished jobs.” Over the past two years, Linda and her team have utilized various digital and print marketing tools available to them. She says, “We have gotten more into social media than in the past and have worked on getting high Google ratings, as customers do look at reviews. We do find that we are getting a lot of requests from Google and the Minuteman Press Internet Marketing program. We also test out the suggested methods from Minuteman Press corporate (such as the lumpy mailer and direct mail campaigns) and see what works best for us and our customer base. Otherwise, we are simply doing what we have always done through the years… provide solid customer relations.” What’s next for Minuteman Press in Winter Park? Linda says, “We hope to grow this year by reaching out to new prospective customers and generate more referrals.” Lastly, Linda reflects on the family business and says, “In our case, Darcy and I work together well and have the same goals and work ethic. My husband, Kelly, is semi-retired and helps out when we need him. When you have this situation, you don’t have to worry about someone showing up to work or leaving for other opportunities. There is always loyalty. We also find it key to treat our employees as if they are family as well. Not only does it create a pleasant working environment, but loyalty builds as well. We work lean and mean, which makes for some long days, but when you trust your employees and family, it is truly a joy.” For more information on Minuteman Press in Winter Park, FL, visit https://minuteman.com/us/locations/fl/winter-park. For Minuteman Press products and services, visit https://minuteman.com. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 31, 2022 10:00 AM Eastern Standard Time

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Nursery Furnishings Brand Babyletto Unveils New Brand Identity and Sustainability Mission

Babyletto

Today, mission-driven baby furnishings brand Babyletto announced their new brand identity, placing social responsibility, environmental sustainability, and approachable style at the forefront of the brand’s mission. With this relaunch, Babyletto is dedicated to inspiring all parents to create both the most beautiful and sustainable nurseries. Founded in Los Angeles in 2011, Babyletto consciously crafts nursery essentials like the celebrity-favorite Hudson 3-in-1 Convertible Crib and the best-selling Kiwi Electronic Recliner. Working closely with award-winning L.A. creative branding agency Ludlow Kingsley and with new imagery shot by acclaimed lifestyle photographer Justin Chung, Babyletto is embracing an aesthetic that feels like today’s modern parents. “We are thrilled to introduce our new brand identity that represents Babyletto’s values of style, sustainability, and affordability,” says Teddy Fong, CEO of Babyletto’s parent company Million Dollar Baby Co. Babyletto cribs and dressers utilize sustainably sourced New Zealand Pinewood, and seating is offered in waterproof and stain resistant eco-friendly fabric, made with 30% REPREVE recycled fibers from plastic water bottles. The foam used is CertiPUR-US certified, and each seating frame is made with FSC Certified Wood. “With our commitment to sustainability, we are well on our way to saving 10 million plastic bottles by 2024 from entering landfills as well as finding the most renewable lumbar sources in the world,” states Fong, “Babyletto and Million Dollar Baby Co. will continue to lead the industry in our sustainability efforts and goals.” Babyletto is dedicated to going beyond industry safety standards with rigorous product testing, including a full portfolio of GREENGUARD Gold Certified cribs, mattresses, chairs and dressers that are tested for over 10,000 chemical emissions and volatile organic compounds (VOCs) to ensure the nursery has cleaner indoor air. Additionally, every inbound and outbound shipment is 100% carbon neutral. In partnership with CarbonFund.org and One Tree Planted, Babyletto plants trees and funds reforestation projects to offset every product shipped, saving 20,000 tons of CO2 from entering the atmosphere each year. “As the modern parent evolves, so does our brand,” says Fong “We have to continue to build brands that resonate with the modern parent and our new brand identity and sustainability commitments is just the first step towards that mission.” ### About Babyletto: Babyletto inspires parents to express themselves in the nursery with stylish and versatile modern nursery furniture that is well-made, consciously crafted, tested for safety and healthier for the home. For over 10 years Babyletto has designed the most awarded and recognized modern nursery furniture, like the best-selling Hudson Crib. These modern and thoughtful nursery essentials from cribs and dressers to seating and mattresses feel like an extension of parents’ personal style and empower them to create beautiful and safe nurseries. Babyletto has sold to over 1 million parents. Please find more information at www.babyletto.com, facebook.com/babyletto or Instagram @babyletto. Contact Details Michelle Cassidy press@babyletto.com Company Website https://babyletto.com/

January 27, 2022 03:20 PM Pacific Standard Time

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