Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Shareholder Warns Maker of Oreo That They are Endangering Their Brand

NLPC

Following the viral online ad it released about Oreo and its troubling partnership with LGBTQ advocacy group PFLAG, National Legal and Policy Center has published a follow-up video to promote a shareholder proposal it will present on May 22 at the annual meeting of Mondelez International, parent company of the cookie brand. NLPC’s resolution calls upon the multinational snack giant to scrutinize areas of risk where it has engaged in disturbing relationships with outside organizations, such as the one Oreo has with PFLAG. Other examples in the proposal cite Mondelez’s support for the Marxist, anti-law enforcement group Black Lives Matter Global Network Foundation, and the company’s partnership with the anti-Semitic UN Human Rights. “Mondelez is carelessly dashing through the consumer market dropping mines that very well could end up as tripwires for themselves,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “It’s not surprising since Chairman/CEO Dirk Van de Put also serves on the board of Anheuser Busch InBev, the company that self-inflicted the greatest brand destruction in many years last April with Bud Light.” As NLPC pointed out with its Oreo video released in February, PFLAG condones gender transition treatments for children as young as three years old, and battles to make sure books with explicit content are allowed in public schools and libraries. NLPC initiated its campaign to highlight the cookie-maker’s inappropriate relationship with PFLAG after it noticed the brand’s social media accounts – primarily on X (formerly Twitter) – were heavily populated with posts in support of PFLAG’s various narratives, causes and social advocacy. The new video released today calls attention to Mondelez’s alliances with BLM and UN Human Rights, as well as PFLAG. In a white paper filed with the Securities and Exchange Commission last month, NLPC also identified possible risky relationships the Chicago-based company has with organizations that include Human Rights Campaign, World Economic Forum, the World Health Organization, and others. The broader media is noticing the increasing criticisms of Corporate America’s fealty to the radical LGBTQ+ agenda that includes the sexualization of children. The Wall Street Journal last week reported on NLPC’s proposal for Mondelez, and last month the nonprofit corporate watchdog earned widespread coverage of its proposal at Disney, which sought equal treatment for employees who have been victimized by radical gender ideology. “The political winds have shifted from just a few years ago, yet Mondelez is still living in the past as if nothing has changed,” said NLPC Chairman Peter Flaherty. “Now that the extreme transgenderism push has inevitably progressed to endanger children, corporate involvement in social justice issues is more treacherous than ever. We urge Dirk Van de Put to wake up to the reality before it’s too late, or the consequences could be devastating.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 16, 2024 10:00 AM Eastern Daylight Time

Crant Launches Updated Product Offerings, Revolutionizing Access to AI-Powered Brand Building

Crant

Crant, a leader in creative AI solutions empowering businesses to create effective brand building strategies through the use of competitive intelligence in the digital age, announced today the latest evolution of its Ink Lantern product suite: Ink Lantern Lite. The platform aims to revolutionize how businesses build and monitor their brands, providing accessible, AI-powered competitive intelligence across diverse industries. The enhanced tools come at a time when according to the Content Marketing Institute (CMI), 73% of B2B marketers prioritize content marketing as part of their overall strategy. Ink Lantern combines the rapid analysis capabilities of social listening tools with the in-depth strategic guidance of brand consulting firms, providing a unique solution that is both cost-effective and efficient. Designed for sectors including sports and outdoors apparel, healthcare and biotech, technology, travel and hospitality, cultural institutions, education, and adTech, Ink Lantern offers a suite of advanced tools to enhance brand building and content engagement. "Ink Lantern offers high-caliber, accessible solutions to major brands designed to make brand building more effective. With the extension of Ink Lantern Lite, companies of all sizes now have access to more effective brand building and marketing that drives differentiation," said Alvaro Melendez, Co-founder of Crant. "With the introduction of Ink Lantern Lite, we are leveling the playing field, allowing smaller businesses the same opportunities to excel as their larger counterparts." Based on a brand's needs, Ink Lantern and Ink Lantern Lite effectively benchmark brand love, quantify market engagement, and unlock top-performing content strategies. Additionally brands are able to evaluate commitments to diversity, equity, and inclusion, and compare performance across critical social media platforms. "Since integrating Ink Lantern into our operations, we've experienced a remarkable shift in how we execute our brand strategy. The platform's deep insights and AI-powered analysis tools have enabled us to refine our digital marketing efforts and better understand our position in the competitive landscape. Ink Lantern is a game-changer for Museo de Arte Puerto Rico, providing enterprise-level insights and consulting at a fraction of the cost,” said Larissa Vazquez of Museo de Arte Puerto Rico. Ink Lantern has been recognized by The Webby Awards and The Anthem Awards, and continues to set standards in the AI-driven brand building space. To learn more about Ink Lantern and to begin your journey towards enhanced brand building, please visit www.inklantern.io. About Crant Founded in 2020, Crant, is a pioneering creative AI company that empowers businesses to build super brands in the digital age. By harnessing the power of artificial intelligence, Crant develops groundbreaking solutions including Ink Lantern, an AI-powered platform that enables companies to foster deeper connections with their audiences and cultivate enduring brand love. Additionally, Crant also offers comprehensive AI training programs—from Basics AI 101 to the creation of an internal AI Council, these programs are designed to enhance customer engagement and proficiency with AI technologies. Recognized with prestigious accolades including The Webby Awards and The Anthem Awards, Crant combines cutting-edge innovation with a commitment to excellence. Under the leadership of founder Alvaro Melendez, honored by PRovoke Media as one of the most innovative people in the Americas in 2023, Crant helps businesses navigate modern marketing with intelligence and creativity. About Ink Lantern Ink Lantern, an AI-powered platform by Crant, revolutionizes brand building by enabling more effective connections with audiences. Leveraging AI technology and market insights, Ink Lantern provides tools and analyses for monitoring market position, navigating the competitive landscape, and identifying growth strategies. With features like brand love analysis, DEI indexing, competitive benchmarking, and engagement metrics, Ink Lantern offers actionable insights and budget-conscious strategies for businesses to build stronger, more effective brands that resonate with customers and stand out in crowded markets. Experience the power of AI-driven brand building and unlock your brand's potential with Ink Lantern. Contact Details Kite Hill PR Lara Schembri lara@kitehillpr.com Company Website https://www.inklantern.io/

May 14, 2024 09:00 AM Eastern Daylight Time

Fliphead: Redefining Fashion with Upcycled Garments and Couture

Spark Metro

In a fashion landscape increasingly defined by sustainability and conscious consumption, one brand stands out for its innovative approach to upcycling and eco-conscious couture. Fliphead, an Indian-based fashion label founded by two designers, Saumya from India and Mihkel from Estonia, is making waves in the industry with its transformative philosophy and commitment to reducing waste. Fliphead's journey began with a simple yet powerful idea: to reimagine fashion by giving new life to discarded materials. Through meticulous craftsmanship and a keen eye for design, Saumya and Mihkel have turned this vision into a reality, creating stunning garments that are both stylish and sustainable. At the heart of Fliphead's ethos is the concept of upcycling – the process of repurposing old or unused materials into new, high-quality products. By utilizing materials that would otherwise end up in landfills, Fliphead not only minimizes its environmental impact but also adds a unique and eclectic flair to its collections. One of Fliphead's flagship offerings is its range of festival clothes, which are designed to capture the vibrant spirit of India's diverse cultural celebrations. From colorful saris transformed into flowy dresses to intricately embroidered jackets crafted from vintage textiles, each piece tells a story of creativity and craftsmanship. In addition to its ready-to-wear collections, Fliphead also offers a couture service that is truly one-of-a-kind. Catering to clients who crave individuality and sustainability, the brand's couture pieces are made exclusively from upcycled materials, ensuring that each garment is as eco-conscious as it is luxurious. What sets Fliphead apart from other fashion labels is its unwavering commitment to sustainability and ethical practices. From sourcing materials locally to partnering with artisans who share their values, Saumya and Mihkel are dedicated to creating a positive impact on both the environment and the communities they serve. As consumers become increasingly aware of the environmental and social implications of their purchasing decisions, brands like Fliphead are leading the way towards a more sustainable future for fashion. With their innovative approach and dedication to upcycling, Saumya and Mihkel are not just changing the way we think about clothes – they're changing the industry itself. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com Company Website https://fliphead.com/

May 13, 2024 04:56 PM Eastern Daylight Time

Image

Teads Global Report Reveals New Auto Buying Landscape

Teads

Teads, the global media platform, today announced the findings of its latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, these latest findings shed light on the key motivations, considerations, and emerging trends for auto buyers around the world. Here's what the data reveals: Brand Loyalty Wanes, Openness Soars: Consumer loyalty is taking a backseat, with a staggering 82% of respondents globally, open to switching brands. While this presents a critical opportunity for automakers to capture attention and build trust in a shorter timeframe, it also means that traditional marketing strategies may need a refresh to stand out in this new, competitive environment. Faster Decisions Demand Proactive Outreach: With a significant portion (42%) devoting two weeks or less to researching brands and models, consumer research timelines are shortening. To succeed in this environment, reaching consumers early and maintaining consistent engagement throughout their research journey is critical. The Green Wave: EVs and Hybrids Surge in Popularity: Sustainability is now a key buying factor, with 42% of consumers solely considering hybrid or electric. However, this trend varies regionally, with Mexico, Brazil, and the US still showing a stronger reliance on gas engines, Italy and Spain moving away from gas engines, but primarily focusing on Hybrid options, and France & Singapore showing the fastest adoption of both EVs and Hybrids. Russell Wager, VP of Marketing at Kia America, comments on this shift: 'Consumers are trying to understand what sustainability means for them and how much they should care. And I think that's actually on the OEMs to educate them, and we're taking that mission on as part of our global strategy. We have a combination of some new electric vehicles. We just revealed the K4, which is one of our newest gas-engine vehicles. We're giving choices to customers.' His insights underscore the evolving market dynamics and Kia's strategic response to meet diverse consumer preferences. Jen Brace, Chief Futurist, Ford, regarding electric vehicles, "It's clear that consumer curiosity and interest are high. However, potential buyers are seeking reassurance from trusted sources—friends, family, and acquaintances who already own EVs. They rely on these personal connections to provide them with the confidence they need to make the transition. Additionally, there is a strong desire to alleviate concerns about charging, which remains a significant barrier to adoption." Digital Dominates the Car Buying Journey: Consumers are overwhelmingly turning to the internet for car research. A whopping 43% say online resources are now more important than ever, and half of all car buyers begin their research into different brands and models online. This digital showroom shift demands automakers prioritize a user-friendly and informative online presence. Trusted Sources and the Power of Online Ads While online resources are crucial, car buyers still value trusted sources like manufacturer websites. However, the power of online ads cannot be underestimated. They inspire 81% of consumers to take action, particularly younger demographics, and EV considerers. What encourages users even more to consider a brand is to see it advertised across multiple screens (56%), highlighting the effectiveness of omnichannel marketing campaigns that combine online and TV advertising for a broader reach. The Always-On Branding Imperative Given the shortened decision-making timeframe, maintaining an always-on presence is crucial for automotive marketers. Brands must continuously engage potential buyers prior to and throughout their research journey, influencing them as the relevant set of options shrinks. Marisstella Marinkovic, Vice President and Chief Marketing Officer, Nissan U.S. notes that a flexible ability to reach consumers wherever they are is imperative. She says, “It's really about understanding the behavior of customers. Some customers are online consuming different types of media, so we really have to be mindful of the different target audiences, how best to connect with the, and where they are." Henner Blömer VP of Global Client Partnerships, said: "In the face of seismic shifts within the auto marketing industry, proactivity is a winning strategy. By understanding the new dynamics of modern car buyers – driven by changing consumer behavior and a growing focus on sustainability – automakers and dealerships can optimize their strategies to cater to their evolving needs and preferences.” To explore these and other trends in the automotive buying journey, please download our report. About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison +1 214-604-9658 teads@kitehillpr.com Company Website https://www.teads.com/

May 13, 2024 11:00 AM Eastern Daylight Time

Rick Wiles Challenges Rep. Brian Mast in Florida's House District 21

Faith & Values News

A competitive two-candidate race has heated up in Florida's House District 21 after Florida's Secretary of State certified the name of a Ft. Pierce businessman to appear on the Republican Party primary ballot next to Congressman Brian Mast. Rick Wiles is a businessman, media entrepreneur, 25-year broadcasting and podcasting veteran, film producer, author, and retired pastor. He filed a certificate of candidacy in Tallahassee to unseat Congressman Brian Mast in the August 20 Republican primary election. Over 210,000 people viewed his candidacy announcement on X (formerly Twitter). Wiles said he was motivated to challenge Rep. Mast by four issues. Wiles said he was shocked and disgusted when he saw a photograph of Rep. Mast wearing an Israeli military uniform in Congress and learning that Mr. Mast has traveled to Israel to participate in IDF activities. Wiles blasted Mast's actions as "treasonous." He vowed to introduce the Brian Mast Foreign Military Uniform Anti-Treason Act that would make it a felony punishable by ten years in prison for any member of the U.S. Congress or congressional staff members to wear any foreign military uniform and to participate in foreign military activities in another country outside the legal jurisdiction of the Department of Defense or NATO. "Brian Mast dishonored every member of the American Armed Forces and all our veterans by wearing an IDF uniform and volunteering to serve in Israel,” said Wiles. "He particularly insulted my good friends in the USS Liberty Veterans Association who lost 34 shipmates during a surprise IDF attack in 1967.” Wiles said Mast's allegiance to the Israeli army makes the Florida congressman a national security risk. "Mr. Mast cannot be trusted with classified national security information that would benefit Israel." Wiles vowed that he would never wear a foreign military uniform. "Where do we draw the line?," Wiles asked. "Should we have a National Foreign Military Uniform Costume Day? If Mast can wear an IDF uniform to Congress, why can’t others wear Chinese, Ukrainian, French, or Russian army uniforms? Mr. Mast’s traitorous behavior crossed the line and opened the door for more members to wear foreign uniforms in Congress,” warned Wiles. "I hope the voters reprimand Mr. Mast for his undignified and outrageous behavior." Funding for foreign wars is the second reason Mr. Wiles decided to challenge Brian Mast for the Republican nomination. "Our Congress has lost its mind," said Wiles. "The Congress spends one trillion dollars every 100 days that it must borrow from foreign lenders so that Washington can give away the money to foreign governments. Brian Mast loves to finance foreign wars, especially Israel’s genocidal war against the Palestinian people," said Wiles. The challenger promised to vote against all bills that finance foreign wars and militaries. "It is time we take care of America,” said the Republican populist. Wiles said he would wage an aggressive door-to-door campaign throughout District 21 to meet voters face-to-face. "Mr. Mast already has millions of dollars in his campaign account, most of it from pro-Israel donors. I don’t have money, but I have the time and energy to walk door-to-door between now and August 20." Mr. Mast's support for a federal ban on semi-automatic rifles and shotguns was the third issue that motivated Mr. Wiles to challenge the incumbent. "Brian Mast has something in common with Joe Biden, Nancy Pelosi, Charles Schumer, and Adam Schiff. All five want to ban your ownership of semi-automatic rifles and shotguns,” said Wiles. “Mast is a gun-grabber. He’s got to go.” Rep. Mast's derogatory remarks about Fort Pierce were the fourth issue that pushed Wiles to enter the House race. "Mr. Mast trash-talked about my hometown. He humiliated the citizens of Ft. Pierce by calling it a God-awful, dilapidated city. He also embarrassed our Republican Mayor Linda Hudson by demanding her resignation. I hope the people of Fort Pierce teach Brian Mast a lesson in good manners on August 20," said Wiles. Mr. Wiles' company, Faith & Values Media Group Inc., produces and distributes faith-based media content. Mr. Wiles is a retired pastor of Flowing Streams Church. The church recently sold its 10-acre complex in Vero Beach, FL, and transitioned to a digital-only media church. Mr. Wiles teaches an online Bible study called Morning Manna that attracts thousands of students each weekday. Mr. Wiles has long hosted TruNews, a hard-hitting and controversial weekday news analysis and commentary program. He traveled twice as a news reporter to the World Economic Forum in Davos, Switzerland, with the Trump White House in 2018 and 2020. Mr. Wiles has also attended numerous technology and FINTECH conferences in Europe and Asia. Jordan’s King Abdullah II invited Mr. Wiles in December 2022 to a royal banquet in Amman where the King unveiled his ambitious plan to preserve and enhance the historic site where Jesus was baptized in Jordan. The new Republican candidate is the author of Final Day: 10 Characteristics of the Second Coming of Jesus Christ. Mr. Wiles is the executive producer of Sacrificing Liberty, an epic four-part documentary film about Israel's 1967 attack on the USS Liberty. Mr. Wiles is an honorary member of the USS Liberty Veterans Association. Mr. Wiles and his wife Suzie will celebrate their 50th wedding anniversary on June 1. They have a son in Palm City and a daughter in Fort Pierce. The couple has ten grandchildren. Eight of them are adopted. Mr. and Mrs. Wiles reside on Muller Road in Fort Pierce. This press release paid for by Rick Wiles 2024 Committee. Contact Details Rick Wiles 2024 Committee +1 772-356-4477 campaign@rickwiles2024.com

May 13, 2024 10:30 AM Eastern Daylight Time

Video Image

Analyst's Bold SOL Forecast Grabs Headlines; KANG and DOGE Reign Supreme in the Meme Coin Space

Kangamoon

The crypto market was recently shaken after analyst Altcoin Sherpa made a bold Solana (SOL) price prediction. Meanwhile, KangaMoon (KANG) and Dogecoin (DOGE) are soaring in the meme coin space. In fact, numerous analysts claim that KANG, which is now in Stage 5 of its presale, could become the next 100x meme coin in 2024. Today, we find out why. Altcoin Sherpa: The Solana Price Could Surge to $500 Solana (SOL) has been showing some volatility in the market. CoinMarketCap data shows that the price of SOL fell from $154 to $133 on the one-week chart. In that time, the Solana market cap also moved between $68B and $59B. However, crypto analyst Altcoin Sherpa remains bullish. In his new tweet, he predicts SOL's growth to $500 this year. From a technical analysis standpoint, this prediction could come true. For example, the Solana coin trades above its 100 and 200-day EMAs. As a result, experts have made a bullish Solana price prediction - reaching $177 before the end of Q2 2024. KangaMoon (KANG): Among the Best Meme Coins To Buy As Solana steals all attention, other cryptos are still making headlines. KangaMoon (KANG) is one coin that has shone with its stellar presale performance. Notably, this meme coin has already raised over $6M and will reach $7M before May 2024 ends. There are now over 6K KANG holders and 20K registered community members. Evidently, global traders are interested in this meme coin since it will bring something new - utility. KANG will be the main in-game currency for KangaMoon's upcoming P2E game. With this meme coin, you can buy in-game items as well as upgrade characters. This utility immediately separates KANG from 99% of other meme coins, which are hype-driven only. Another aspect that makes KangaMoon different is its community-driven focus. For instance, KangaMoon rewards its most active community members with free KANG tokens before its launch. Thus, 20K members rush to like/share/comment on KangaMoon's social media posts and earn this meme coin for free. Early buyers of KANG have already experienced a 290% ROI as KANG costs $0.0196 in Stage 5 of its presale. But remember that KangaMoon has ties to the P2E gaming market, which may reach $885M by 2028. This means that KANG's long-term growth potential is outstanding. Experts foresee a 100x jump once this meme coin gets a Tier-1 CEX listing in Q2 of 2024. Analyst Kevin Makes a Bullish Dogecoin Price Prediction Meanwhile, Dogecoin (DOGE) is another meme coin that is seeing some bullish signs. For example, the Dogecoin volume has jumped 26% in the past week alone. In that period, the price of DOGE fluctuated between $0.15 and $0.13. Based on the historical performance, analyst Kevin predicts that this meme coin may soar to $3.80. The technical analysis for the Dogecoin crypto also shows bullish signals. For example, DOGE is trading above its 100 and 200-day EMAs. Thus, experts foresee a rise to $0.21 for Dogecoin within Q2 of 2024. Solana vs. KangaMoon vs. Dogecoin - Which One Rises First? In the battle between Solana, KangaMoon, and Dogecoin, the spotlight shines on KangaMoon. This is because KANG boasts a low market cap of $19.6M, hinting at its potential for explosive growth with fewer new funds needed for its price to skyrocket. If you want this meme coin, sign up for its presale and get a 10% bonus. Discover the Exciting Opportunities of the KangaMoon (KANG) Presale Today! Website: https://Kangamoon.com/ Join Our Telegram Community: https://t.me/Kangamoonofficial Integrating GameFi and Play To EarnEmbark on your quest for glory. Assemble your champions, engage in epic battles or bet on your favorite fighters to earn $KANG tokens and exclusive rewards. Gain control of rare NFTs, unlock exclusive content and build alliances with fellow gamers as you ascend the ranks and leaderboards. Disclaimer: The following disclaimer is important to read and understand before engaging with Kangamoon, a play-to-earn meme coin. By accessing or participating in any activities related to Kangamoon, you acknowledge and accept the terms outlined below: 1 No Financial Advice: This whitepaper and any associated content do not constitute financial advice, investment recommendations, or solicitation to purchase Kangamoon tokens. The information provided is for informational purposes only. It is your responsibility to conduct thorough research and seek professional advice before making any financial decisions. 2 Volatility and Risks: Cryptocurrencies, including Kangamoon, are volatile and subject to significant price fluctuations. Investing in or holding Kangamoon tokens involves substantial risks, including the possibility of total loss. Past performance is not indicative of future results. 3 Regulatory Compliance: The regulatory environment surrounding cryptocurrencies is evolving and varies across jurisdictions. It is your responsibility to ensure compliance with applicable laws and regulations in your country or region before engaging with Kangamoon. 4 Uncertain Market: The market for meme coins and play-to-earn platforms is highly speculative and subject to rapid changes. There is no guarantee of market demand, liquidity, or utility for Kangamoon tokens. Token values may fluctuate drastically and may not reflect the intrinsic value of the project. By continuing to engage with Kangamoon, you acknowledge and accept the risks and limitations outlined in this disclaimer. You should only participate if you fully understand and are willing to assume these risks. Contact Details Kangamoon marketing@kangamoon.com Company Website https://kangamoon.com/

May 11, 2024 05:39 AM Central Daylight Time

Image

Locality Appoints Sandy Ashendorf as Executive Vice President, Law and Business Affairs

Locality

Locality, the industry’s preeminent local video advertising solutions provider, today announced the appointment of Sandy Ashendorf as Executive Vice President, Law and Business Affairs. In this role, Ashendorf will be responsible for identifying and advising on legal issues affecting all aspects of Locality’s operations, including ongoing and new businesses. She will also assist with developing and implementing strategies affecting the company's growth and support corporate initiatives and projects. Ashendorf will report to Keith Kazerman and Ann Hailer. Ashendorf brings over 35 years of experience in the media industry to Locality. During that time, she held leadership roles at several major media companies, including Viacom, EPIX and BBC Worldwide America, where she ran sales teams and was responsible for legal issues affecting content distribution. She has served as a consultant for numerous companies across a variety of media and at various stages of development. Sandy served on the Board of Directors of the T. Howard Foundation and was Chair of WP Theater. "We’re excited to welcome Sandy to the Locality team," said Ann Hailer, president of broadcast at Locality. "Her extensive experience in the media industry and her deep understanding of the legal and business challenges facing companies today will be invaluable to Locality as we continue to grow and expand our business." “This is an important strategic move forward for our company, as we continue to grow and evolve our solutions in the local market. We are thrilled to welcome Sandy aboard,” said Keith Kazerman, president of streaming at Locality. "After consulting at Locality for over a year, it’s wonderful to become a part of the company’s leadership,” said Ashendorf. “I am delighted to be part of an incredible team poised to transform the local ad sales industry across both traditional TV and streaming platforms, and to drive strategic growth for the company and our clients.” Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. With more than 11 locations in the US, Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. For more information, please visit www.locality.com. Contact Details Mackenzie Sikora mackenzie@kitehillpr.com

May 09, 2024 11:14 AM Eastern Daylight Time

Boeing’s Chairman is Leaving Under a Cloud – So Why Does Exxon Want Him on Their Board?

NLPC

In a case of corporate elitists’ blindness at best, and ineptitude in governance at worst, Exxon Mobil Corporation’s directors have renominated Lawrence “Larry” Kellner, who is also the departing Chairman of the crisis-plagued Boeing Company, to their own board. Kellner, a former Continental Airlines Chairman/CEO, left the now-defunct (merged with United) company in late 2009 and joined Boeing’s board of directors in 2011. He was elevated to chairman in late 2019, and his tenure has been marked with failures both financial and reputational. As anyone who follows air travel news knows, Boeing has likely endured the worst year of any U.S.-based corporation due to numerous troubling safety incidents, with the penultimate occurrence in January, when a door plug blew off an Alaska Airlines flight at 16,000 feet, imperiling passengers and crew. In addition to that high-profile episode, Kellner has presided over a cascade of devastating headlines related to Boeing’s quality and safety record. It’s gotten so bad that now every airliner performance glitch, regardless of the responsible party, is now headlined as a “Boeing plane” incident. Yet, inexplicably, ExxonMobil wants Kellner to serve another year on its board, which he joined in 2023. As a result, National Legal and Policy Center, a shareholder in both Boeing and Exxon, is calling for fellow investors to vote against Kellner for the energy company’s annual meeting on May 29. “It’s incredible to have to even ask, but after the last five years-plus that Boeing has had, Larry Kellner is properly leaving its board – so why do Exxon directors think he deserves a seat with them?” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “Is this about strong governance to protect shareholder assets, or just keeping the social club together until something catastrophic happens – like what just happened at Boeing?” Earlier this week NLPC filed a proxy memo with the Securities and Exchange Commission which further explained why it believes Kellner has no business serving on a corporate board at this time, much less the largest U.S.-based energy company in the world. Kellner, along with exiting CEO Dave Calhoun, were supposed to be the leadership pair to improve Boeing’s performance after the firing of previous CEO Dennis Muilenburg. Instead the company’s performance only worsened, with its stock price being almost halved since Kellner took over as Chairman. NLPC also released a short video on Thursday that highlights Boeing’s mishaps under Kellner’s leadership, and questions why ExxonMobil would want to keep him on its governance team. The oil giant’s board, in exhibiting the ultimate in tone-deafness, even plans to keep Kellner on the company’s safety committee! “There’s a reason Larry Kellner is leaving Boeing’s board, and that reason is failure,” Chesser added. “Exxon is not in business so it can provide soft landings for mediocre executives. Nonetheless his colleagues put him on the proxy ballot for the board, so our fellow shareholders should do the right thing and vote against him.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 09, 2024 09:49 AM Eastern Daylight Time

Own Up and Move Forward from a Crisis: Reputation Expert Ray Hennessey Explores Elements of a Lasting Apology in a New Book, Beyond Sorry

Vocatus

Everyone messes up. In relationships. In business. In life. It’s a fact of human nature that we’re flawed. People aren’t inherently bad, but humans tend to do a lot of bad things. In the digital age, so much of our personal and professional behavior can be suddenly thrown into public view. In a new book, Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis, author and reputation expert Ray Hennessey lays out the framework for people to offer sincere and lasting apologies that can help resurrect their careers or personal lives in the digital age. “Repairing a reputation isn’t easy,” Hennessey said. “It takes more than a simple apology. That’s what I meant to convey in the title — Beyond Sorry — taking the extra steps to ensure you can fight all the hurdles in your way.” Most people have engaged in behavior they’re not proud of, whether personally or professionally, and humans are prone to imperfect traits and impulses. History, literature, and music have given us examples of falls from grace, tragedies, and fatal flaws for centuries. Beyond Sorry explores the steps readers need to take to move forward, including finding the right words, delivering the message with credibility, taking ownership of actions and behaviors, and living a life that shows you’re worthy of another chance. In a social media-driven world, Hennessey’s message becomes even more important. “The human tendency to fail those around us has changed from a personal crisis to one with a large audience often clamoring for some measure of retribution,” Hennessey said. “As humans, professionally and personally, we find ourselves at risk of lasting reputational damage if we don’t find a way to recover and move forward.” Hennessey is Executive Partner and Chief Executive of Vocatus, a marketing and messaging consulting firm that works with companies and individuals in financial services and other industries. He is a frequent speaker on the topic of reputation management and digital communications. With more than 25 years of media, marketing, and management experience, Hennessey previously served as Editorial Director for Entrepreneur Media, helped launch the FOX Business Network, and appeared regularly on CNBC and CBS News. Earlier in his career, he was an editor at SmartMoney.com and Dow Jones, where he wrote the IPO Outlook column for The Wall Street Journal. About Vocatus Vocatus is a growth partner for companies, providing sales consulting, CRM support, marketing and advertising, and communications support. We are a high-level consulting firm, helping executives craft and execute their business strategies. Investing in public relations, marketing and brand development is essential in a competitive environment. That investment demands a balance between strategy and execution, an experienced and cohesive team, and a holistic, integrated plan for a multi-channel world. As a true outsourced partner, your success is our success. We prioritize collaboration and communication to ensure we’re always aligned with your vision. Contact Details For Vocatus Peter Page ppage@vocatusllc.com

May 08, 2024 12:00 PM Eastern Daylight Time

1 ... 20 21 22 23 24 ... 350