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#KpopTwitter achieves new record of 6.7 Billion Tweets globally in 2020

Media Outreach

SEOUL, SOUTH KOREA - Media OutReach - 4 February 2021 - While 2020 changed the way that we enjoy many different types of entertainment, K-pop continued to be a worldwide cultural phenomenon and one of the most global communities on Twitter today. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop artists you love. "Even in a year where the sounds of K-pop were not able to fill the arenas and venues that they typically do, the #KpopTwitter community set a new worldwide record and K-pop artists continued to energize their global fanbase on Twitter. Throughout the COVID-19 pandemic last year, Twitter provided the most thrilling social soundtrack for K-Pop fans, and enabled them to share their love for their favorite K-pop artists with their friends, as well as make new ones all over the world," said YeonJeong Kim, Head of Global K-Pop Partnerships at Twitter. Passionate fans with non-stop conversations: Top 20 markets by Tweet volume The markets generating the most buzz about K-pop showed that the genre's popularity continues to grow in markets where it's secured a foothold - even pushing new markets to the top. Surging conversations from fans in Indonesia and India generated enough Tweets to push both higher in the 2020 rankings, with Indonesia taking the #1 spot, and India entering the top 10 for the first time. Despite fierce competition, Brazil and Mexico managed to retain their spots in the top 10, while Spain reached the top 20 for the first time due to the passion of the K-pop fans there. The top 20 markets Tweeting about K-pop ranked by Tweet Volume in 2020 were: Indonesia Thailand South Korea Philippines USA Brazil Malaysia Japan Mexico India Argentina Peru Vietnam UK France Chile Singapore Canada Turkey Spain K-pop popularity on the rise across the world: Top 20 markets by unique voices Looking at the top 20 markets by unique voices reveals a diverse range of markets, highlighting the increasingly global nature of the K-pop community. K-pop increased its mainstream appeal in several of the largest markets worldwide as Japan and the USA topped this country list with the most number of people who Tweeted about K-pop in 2020. In addition, K-pop fandoms are growing larger across the globe, with other markets like Turkey, France, and Saudi Arabia moving up this country list. The top 20 markets Tweeting about K-pop ranked by number of unique voices in 2020 were: Japan USA Indonesia South Korea Philippines Brazil Thailand Malaysia Mexico India UK Turkey Argentina France Spain Canada Saudi Arabia Vietnam Russia Chile Worldwide favorites: Most-mentioned K-pop artists Even without many events and tours, the biggest K-pop artists continued to drive conversations among their passionate fans. The top most-mentioned artists, including BTS ( @BTS_twt ), NCT ( @NCTsmtown ), EXO ( @weareoneEXO ), and BLACKPINK ( @BLACKPINK ) all released new music projects for their fans last year to help them get through 2020. The top 10 most-mentioned K-pop artists on Twitter in 2020 were: BTS ( @BTS_twt ) NCT ( @NCTsmtown ) EXO ( @weareoneEXO ) BLACKPINK ( @BLACKPINK ) GOT7 ( @GOT7Official ) TREASURE ( @treasuremembers ) SEVENTEEN ( @pledis_17 ) TOMORROW X TOGETHER ( @TXT_members ) TWICE ( @JYPETWICE ) ATEEZ ( @ATEEZofficial ) The songs that defined 2020: Most mentioned K-pop songs Many different songs, whether from the early part of 2020 or just before year-end, helped us make it through 2020. The biggest may not surprise you - by offering "Dynamite" in part for its fans in English-speaking countries, BTS helped to make it one of the year's biggest songs. Fans of other groups, like GOT7 and NCT 2020, generated plenty of conversations for their favorite artists' comeback singles, "Breath" and "RESONANCE," respectively. The top 10 most-mentioned K-pop songs on Twitter in 2020 were: Dynamite, by BTS ( @BTS_twt ) ON, by BTS ( @BTS_twt ) Black Swan, by BTS ( @BTS_twt ) Life Goes On, by BTS ( @BTS_twt ) Breath, by GOT7 ( @GOT7Official ) RESONANCE, by NCT 2020 ( @NCTsmtown ) How You Like That, by BLACKPINK ( @BLACKPINK ) MORE & MORE, by TWICE ( @JYPETWICE ) Boy With Luv, by BTS ( @BTS_twt ) Shadow, by BTS ( @BTS_twt ) The new kids on the block: Fastest-rising K-pop artists Exciting artists emerged onto the scene or took flight in 2020, tantalizing fans with buzzworthy teasers and promising debuts. Each artist's approach was different - from TREASURE's ( @treasuremembers ) approach of solo debuts and their The First Step EP series, to TXT ( @TXT_members ) making their Japanese debut and second EP just months apart. In addition to TREASURE, many of the fastest-rising artists appeared here for the first time, including ENHYPEN ( @ENHYPEN_members ), THE BOYZ ( @WE_THE_BOYZ ), and IZ*ONE ( @official_izone ). The top 10 fastest-rising K-pop artists on Twitter in 2020 were: TREASURE ( @treasuremembers ) TXT ( @TXT_members ) ATEEZ ( @ATEEZofficial ) Stray Kids ( @Stray_Kids ) ENHYPEN ( @ENHYPEN_members ) WayV ( @WayV_official ) THE BOYZ ( @WE_THE_BOYZ ) SuperM ( @superm ) IZ*ONE ( @official_izone ) ITZY ( @ITZYofficial ) Connecting artists with fans: livestreams, virtual award shows, and more In the new normal, artists found new ways to stay connected with fans to replace the concerts, events, and other activities a typical year would bring. The #TwitterBlueroom produced many of the most popular livestream viewing opportunities to get to know the top K-pop artists better. The #TwitterBlueroom gave K-pop artists the ability to talk live directly to their fans on Twitter, as well as a chance to hear exclusive behind-the-scenes stories and other insights not available elsewhere - sometimes, artists like BLACKPINK ( @BLACKPINK ) even used the #TwitterBlueroom to give their fans content that they personalised for them. Embeddable Tweet: https://twitter.com/BLACKPINK/status/1328624032787230720 To close out 2020, Twitter partnered with MAMA (Mnet ASIAN MUSIC AWARDS) to bring K-pop fans' favorite artists closer to them than ever before. The hashtags #2020MAMA and #MAMA2020 topped Twitter real-time trends worldwide and in 68 markets, with a whopping 126 million Tweets related to 2020 MAMA generated from October 29 to December 6. #2020MAMA also marked the first time use of the 'Twitter Stanbot', the exclusive high quality, slow motion videos of K-pop artists and K-drama casts, with these videos viewable only on the official @MnetMAMA Twitter account. Other #OnlyOnTwitter content like 1:1 Q&A, Emoji, Fleets, and Voice drove conversations and trending topics about album launches, key artist milestones, and more, to bring fans closer to their favorite K-pop artists. More than music, K-pop idols and fans band together for social causes on Twitter As shown by #YearOnTwitter, the second most-Tweeted hashtag of 2020 was #BlackLivesMatter as the world mobilized and amplified the need for equality and social justice. K-pop fans, as well as their favorite idols, participated in the movement by mobilizing others to use the hashtag and join the cause, as well as raise funds through initiatives like #MatchAMillion. The #KpopTwitter community's involvement in the #BlackLivesMatter movement gave fans another way to stay connected and express their views on broader issues in society. In 2021, K-Pop will come back bigger than ever. #TwitterBlueroom, alongside other only-on-Twitter online content, will give fans to follow their favorites closely, until concerts and events come back in full force. And with comebacks tours already starting, there's a full year of music and your favorite idols ahead. Come join the #KpopTwitter conversation today to see and talk about your favorite K-Pop idols and stay updated with other K-Pop fans around the world! About Twitter, Inc. Twitter (NYSE: TWTR) is what's happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter. Let's talk. Contact Details Twitter Inc. Dickson Seow (@dseowtwtr), Director, Global Communications Planning & Campaigns dseow@twitter.com The Hoffman Agency Singapore David Okubo or Brenda Neo TwitterSG@hoffman.com Twitter Korea Heejung Shin, Head, Communications & Business Marketing heejungs@twitter.com

February 03, 2021 08:00 PM Eastern Standard Time

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New Year, New Finances

YourUpdateTV

With the new year underway, it’s a great time to make some financial resolutions to help manage your money. In an increasingly digital world, it’s now more important than ever to harness the power of digital tools so you can level-up your financial journey in the year ahead. Recently, personal finance expert, Farnoosh Torabi, teamed up with Capital One and YourUpdateTV on a nationwide satellite media tour to share tips and digital banking resources to help consumers across the nation get set for financial success in the year ahead. A video accompanying this announcement is available at: https://youtu.be/8FpRQjEfQvc Shopping Smart When it comes to finances, the first place to look is your last few credit card statements, said Torabi, who recommends scrutinizing every purchase to make sure they fulfill a need. And, as we rely more and more on our phones for digital transactions, it can be easy to make impulse purchases, she said. According to Torabi, small behavioral shifts, like avoiding late-night spending, can help you mindfully shop and avoid unnecessary purchases. When you do shop, shop smart. Searching for discounts and coupons is one easy way to save, and, luckily, there are great digital tools out there that can do the work for you. For example, Capital One Shopping is an online tool that finds you better offers, automatically applies the best coupon code at checkout, and lets you know when prices drop on products you’ve viewed and purchased. The best part is it’s free and accessible for anyone in the U.S. via a browser extension download or mobile app on your phone. Getting Organized for Tax Season With tax season just around the corner, it’s never too early to get organized so you can get prepared and maximize your return. Torabi recommends filing your taxes online or by using a tax software to avoid costly errors. This is another great time to take advantage of digital tools like Eno, the intelligent assistant from Capital One, which is available to customers via text, email, mobile app and online. Eno proactively sends customers a personalized year-end summary of possible charitable donations made with their Capital One card so they can see what might be eligible for tax deductions. Protecting Yourself Online Protecting your personal information is paramount, which is why Eno creates virtual card numbers to disguise and protect your actual credit card number when making online purchases. You simply install the browser extension, and next time you’re checking out, you’ll be provided with a unique virtual card number specific to that site. And, it’s worth the reminder, said Torabi – do your research! If a site is new to you, glance at the Better Business Bureau or do a quick online search to make sure it’s a reputable merchant. If it feels too good to be true, it probably is! For more information about digital tools from Capital One, visit capitalone.com About Farnoosh Torabi: Farnoosh Torabi is one of America’s leading personal finance authorities — hooked on helping you live your richest, happiest life. As a Contributing Editor to Oprah Magazine and NextAdvisor, host of primetime series for CNBC and creator of the Webby-nominated podcast So Money, Farnoosh has become our favorite go-to money expert and financial friend. The New York Times calls her advice, “perfectly practical.” About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 03, 2021 12:00 PM Eastern Standard Time

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MarketFinance Business Booster Fund announces first winners of grants

Stockwood Strategy

Fintech business lender MarketFinance has today made three grants of £5,000 each to winners of the MarketFinance Business Booster Fund. Over 500 virtual pitches were received and 5 were shortlisted. These businesses were put to a social media vote before three winners were selected. The three winning entries came from ethical breastfeeding clothing brand The Bshirt, smart food labelling specialist BlakBear and independent children’s literacy charity The Economist Educational Foundation. Inner city young people’s charity XLP and creative agency Collaborative Creations were the other two businesses to make the shortlist. Anil Stocker, CEO of MarketFinance commented: “We launched this initiative as a small boost to help the successful businesses pivot, scale or grow in 2021. We want to support more of the UK’s hardest working and most exciting SMEs. In addition to the grant, we will offer the time and skills of our expert staff to help their leadership teams. Whether they need tech, marketing, finance or communications support, we will provide the resources to help them get to where they want to go. The winners' applications were highly commended and we wish them all the very best for the year ahead. ” On being the first beneficiaries of grants from the MarketFinance Booster Fund, the winners’ comments: Lisa Lessaware, co-founder of The Bshirt said: “This means so much to our business. This grant will be used to launch exciting new ethical products to help women breastfeed more comfortably and ultimately for longer.” Michael Kasimatis, co-founder at BlakBear said: “We’re thrilled to receive this grant. It will help drive the technical and regulatory development. Initiatives like this truly help deliver research and innovation to the market. Thank you, MarketFinance". Harriet Boland, Fundraising & Partnerships manager, at The Economist Educational Foundation said: “We are delighted to receive a grant from the MarketFinance business booster fund! This money will help us grow and reach thousands more young people and enable them to have inspiring discussions about current affairs in schools." The Business Booster Fund was established in December 2020 and forms part of a commitment from MarketFinance to SMEs. The Fund makes grants of £5,000 available to UK small businesses, along with expert advice from MarketFinance’s team. The fund has been designed to develop innovative entrepreneurs even further. MarketFinance looked for entrepreneurs that represent our community as a whole, and is keen to support companies that value diversity, inclusion and giving back. Anil Stocker added: “We know that the winners, and all SMEs in general, face challenging times as we deal with both the COVID-19 pandemic and the resulting economic challenges ahead. For that reason, it has been exciting to see a very wide range of innovative approaches from so many applicants to grow their businesses. It was difficult to narrow the awards down to a small number of outstanding winners and we look forward to supporting them with a variety of talent and resources at MarketFinance”. ENDS About MarketFinance MarketFinance is a business finance company with offices in London and Manchester. The online platform enables businesses to access a range of flexible finance solutions - quickly and easily. This smart technology is backed by help from real people so business owners can save time and focus on growing their business. Since 2011, MarketFinance has advanced over £3 billion to companies across a range of sizes and sectors, providing working capital and finance for everything from paying staff and suppliers to launching new products or services and accelerating growth. MarketFinance is backed by Barclays, Santander InnoVentures, European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), and private equity group MCI Capital (also invested in iZettle, Azimo and Gett). Contact Details MarketFinance Bilal Mahmood +44 7714 007257 b.mahmood@marketfinance.com Company Website https://marketfinance.com/

February 03, 2021 08:00 AM Eastern Standard Time

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Jennifer Lang Financial Services Releases New 2021 Tax Planning Guide

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

February 02, 2021 10:05 AM Eastern Standard Time

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New Suzy Research Shows Shift in Valentine’s Day Date Plans This Year

Suzy

Suzy, a real-time market research platform, today announced its new research report, “State of the Consumer: Valentine’s Day 2021,” shows that nearly 70% of consumers are planning to celebrate Valentine’s Day at home this year. The report found that while many Americans and their significant others will change their romantic dinner plans compared to last year, heart-shaped boxes of chocolates still have the hearts of those planning to give candy to the people they love. According to Suzy research, top Valentine’s Day gifts include: Candy (66%); Flowers (60%); Jewelry (54%); Greeting Cards (52%); Wine/Alcohol (42%); and Perfume/Cosmetics (45%). A night in and dinner at home for most Likely due to COVID-19 restrictions or concerns, more than one-third of respondents (38%) who went out for Valentine’s Day last year are staying home this year. Suzy’s research also revealed that 31% who stayed home in 2020 are sticking to the same plan this time around, while nearly a quarter (24%) plan to go out for Valentine’s Day – just as they did last year. Most respondents are cooking dinner at home this year (36%), followed by ordering takeout from a restaurant (28%). Only 23% are planning to dine at a restaurant this year. Candy remains Cupid’s arrow Despite the shift in Valentine’s Day plans, candy remains a Cupid’s arrow for consumers who are planning to give gifts this year. In fact, 86% of those surveyed plan to buy Valentine’s Day candy this year, most often for a significant other (69%), their children (49%) or themselves (41%). The most popular candy purchases are the timeless heart-shaped box of chocolates (29%), followed by Hershey’s Kisses and chocolate-covered cherries (tied at 22%), M&M’s and conversation hearts (also tied at 11%). Most Americans will spend between $10 and $30 on candy (36%). A smaller percentage will spend between $33-50 (18%), $50-100 (15%), and more than $100 (12%) on candy. More than half of consumers are planning to buy greeting cards for Valentine’s Day (53%), with 41% of cards going to a significant other, and 11% to their children. “Research shows that Valentine’s Day this year means a candlelight dinner in the kitchen instead of a night out on the town, and brands will have to adjust accordingly,” said Suzy President Avi Savar. “While spending is still expected to be on par with previous years, sales strategies will need to be adjusted to meet consumer’s ever-changing needs during the pandemic.” Suzy’s State of the Consumer: Valentine’s Day 2021 survey was conducted on Jan. 14, 2021, and included 538 respondents. A full report is available upon request. About State of the Consumer: Valentine’s Day 2021 Suzy’s State of the Consumer: Valentine’s Day 2021 study surveyed 538 U.S. consumers in January 2021. The samples are directionally representative of U.S. consumers and census-weighted across age, gender, ethnicity, and region to accurately reflect attitudes across the broader American consumer population. About Suzy Founded in 2017, Suzy is an enterprise software platform that puts the voice of the consumer at your fingertips. Whether you’re a novice or an expert researcher, Suzy delivers advanced tools combined with the highest-quality audience to deliver insights in minutes. Many of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. To date, Suzy has raised over $35MM in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures. Learn more at www.suzy.com. Contact Details Catrine Thorrud suzy@trustrelations.agency Company Website http://suzy.com/

February 02, 2021 10:00 AM Eastern Standard Time

StatHero Introduces Rivals: The First Ever Daily Fantasy Sportsbook

StatHero

StatHero, an innovative leader in the Daily Fantasy Sports (DFS) industry, known for its fantasy survivor pools and leveling the playing field for its customers, announced the launch of Rivals, StatHero’s Daily Fantasy Sportsbook -- a new DFS game format allowing users to play 1-on-1 against StatHero (the House). Rivals is unlike most DFS games that require users to play within a larger group, making it the first game of skill DFS sportsbook on the market. StatHero’s Rivals structure mimics a true sportsbook with no edits, time stamps, and dynamic odds. Players just set their buy-in and create the best line-up under the salary cap to beat StatHero’s line-up. Rivals currently has live games for the NBA, PGA, NHL and the NFL playoffs, and is operational in the 32 states that StatHero is available. This national launch provides users in states where sports betting is not legal, like California, Florida and Texas, a sportsbook experience while playing a game of skill. Rivals distinguishes itself by giving users the ability to: Play 1-on-1 against the House: Users play against the House, rather than thousands of other users. If a user's line-up beats StatHero’s, they win. The prize goes directly to the winner and is not split amongst a group. Examine lineups before the game: StatHero will reveal their lineups in their entirety before each scheduled game. This is an advantageous feature for users that helps them gain better insight into creating the strongest line-up possible to beat StatHero. The user sets the stakes: The object of the game is winner take-all, line-up vs. line-up, the Player vs. the House. “For years, DFS players have yearned for an opportunity to control their own fate. A game focused on the individual, rather than beating thousands. A 1-on-1 game versus the House creates an experience that operates just like a sportsbook, giving users in states where betting isn’t legal the experience that they’ve been clamoring for,” said StatHero CEO Jason Jaramillo. “We at StatHero are excited to provide our users with the most innovative DFS platform on the market that provides greater value, more opportunities to win, and an enhanced experience that will reshape the future of DFS.” For more information on StatHero, please visit www.StatHero.com # # # About StatHero Founded in 2018, StatHero is an innovative leader in the Daily Fantasy Sports (DFS) industry, known for its fantasy survivor pools and leveling the playing field for its customers. StatHero users play against the StatHero (the House) - and not thousands of other users and professionals - thus providing greater opportunities to win. Due to StatHero's unique and engaging survivor pool model, users achieve 2.5 times their buy-in value because of the multi-day format of the game. Beat StatHero and you advance, don't, and you're out. StatHero currently has games for NFL, NBA, MLB, NASCAR and PGA. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://stathero.com/

February 02, 2021 09:01 AM Eastern Standard Time

A Toast to the Big Game: Celebrate the Big Game from Home and Help Out Local Businesses While You Do

YourUpdateTV

On a night when many would typically be flocking to their favorite bars and restaurants to watch the Big Game, this year will be a little different. Recently, Emily Arseneau, Director for Collectif 1806, teamed with Cointreau and YourUpdateTV on a satellite media tour to discuss what people can do to support local bars and restaurants. A video accompanying this announcement is available at: https://youtu.be/6yqrz1ggz1k It’s no secret that the COVID-19 pandemic has had a calamitous effect on local bars and restaurants, with the industry facing a long road to recovery. 1 in 6 restaurants have closed since March and 85% of local establishments are still at risk for permanent closure. Local bars and restaurants and their staff are core to the memorable experiences we all hold near and dear and these cherished establishments remain at risk for closures and jobs lost. So, on one of the biggest nights of the year, Cointreau is lending its microphone and raising awareness for the industry with its first ever Big Game campaign in partnership with the Independent Restaurant Coalition for “Love Letter,” which encourages people to express gratitude to their favorite places on social media. It’s a testament to our love for the industry and we’re looking forward to seeing love letters from people nationwide. For everyone enjoying the game at home this year, try the Original Margarita with Cointreau. It’s easy to make and will be sure to elevate any game day celebration. Here’s how to do it: Ingredients: 1 oz Cointreau 2 oz Blanco Tequila 1 oz Fresh Lime Juice Steps: Combine all ingredients in a shaker and add ice Shake and strain into a salt-rimmed rocks glass Garnish with a lime wheel For more information, visit Cointreau.com/SaveRestaurants About Emily Arseneau: Based in NYC, Emily Arseneau is the Director for Collectif 1806, Remy-Cointreau USA's flagship bartender engagement program. Emily has consulted on concepts and menus all across the United States and has been a guest on streaming platforms for Bustle, Refinery 29, and more as a cocktail expert. She has hosted cocktail master classes throughout the United States, the Caribbean, and China. Emily and her creations have been featured in publications such as Food & Wine, Modern Luxury, American Airlines Magazine, and Liquor.com. Currently, her career focuses on people management and the development and recommendation of incredible heritage brands. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 01, 2021 11:00 AM Eastern Standard Time

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Taste of the NFL Goes Virtual to Feed 30 Million School Kids

YourUpdateTV

America’s children are facing a severe hunger crisis, which has been made worse by the pandemic. Nearly 1 in 4 U.S. children under the age of 18 are food insecure – they wake up hungry every day. For many kids, school meals are the only adequate meal they get each day. To help, GENYOUth has partnered with the 30th Annual Taste of the NFL event taking place on Super Bowl Sunday (February 7th). Recently, Alexis Glick, the CEO of GENYouth teamed with celebrity chefs Tim Love and Andrew Zimmern on a satellite media tour to discuss the important initiative. GENYOUth, the nationally recognized leader in creating healthier school communities, is helping schools feed America’s kids. GENYOUth’s COVID-19 Emergency School Meal Delivery Fund has raised over $10.5 million to support 8,800 schools with grants to fund their emergency meal delivery programs. Live from the Tampa Bay Super Bowl, Taste of the NFL @Home will feature super chefs like Carla Hall, Tim Love, Andrew Zimmern and Lasheeda Perry as they help viewers plan the perfect game day menu at home. The purpose is to help provide funds to schools across the country and specifically in your community. The event will also include chalk talk with legendary athletes with experience performing on the biggest stage. “A Hunger to Win” will be hosted by three-time Emmy-award winning broadcaster, James “JB” Brown, host of “The NFL Today” on CBS-TV, “Inside the NFL” on Showtime, Special Correspondent for CBS News and GENYOUth board member. This engaging and entertaining “Chalk Talk” will offer Taste of the NFL livestream viewers a candid conversation with three of the world’s top athletes. Joining Mr. Brown will be two-time Super Bowl-Winning Quarterback, Peyton Manning, five-time World Series Champion, Derek Jeter, and decorated U.S. boxer, Claressa Shields. For information on how to get involved, please visit tasteofthenfl.com About Alexis Glick: A veteran media executive, television personality and former Wall Street executive, Glick helped launch the Fox Business Network, the largest cable news launch in history, where she served as Vice President of Business News and anchored “Money for Breakfast” and “The Opening Bell” before taking on the role of CEO at GENYOUth. GENYOUth, a nonprofit organization, Glick created in partnership with the NFL, all 32 NFL teams, and America’s dairy farmers, is the largest in-school health and wellness program in the nation whose mission is to create healthier school communities. Glick recruited a world-class board of directors comprised of some of the nation’s most powerful leaders in business, sports, academia and politics. GENYOUth supports 40 million kids daily in 73,000 of our nation’s schools and has raised well over $100M in funds for schools. Glick has been called one of the top “business of philanthropy rock stars” by Forbes. About Andrew Zimmern: An Emmy winner and four-time James Beard Award-winning TV personality, chef, writer and teacher, Andrew Zimmern is regarded as one of the most knowledgeable personalities in the food world. In February 2020, Andrew returned to television with What’s Eating America, which premiered on MSNBC, and in 2021, he will premiere Family Dinner on Chip & Joanna Gaines’ Magnolia Network.As the creator, executive producer and host of Travel Channel’s Bizarre Foods franchise, Andrew Zimmern’s Driven by Food and Emmy award-winning The Zimmern List, he has devoted his life to exploring and promoting cultural acceptance, tolerance and understanding through food. About Tim Love: Chef Tim Love is known as much for his vibrant personality as he is for his signature urban western cuisine, creating inspired and innovative dishes that have earned critical and popular acclaim. With restaurants spanning the nation from Seattle to Knoxville, Love’s roots remain in Texas, where he is chef and owner of seven beloved Texas restaurants. Host of CNBC’s show Restaurant Startup, he and co-host Joe Bastianich vie against each other to invest their own money in restaurant concepts they believe will make them millions. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 01, 2021 11:00 AM Eastern Standard Time

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Midea Expands Partnership with Manchester City & City Football Group

Media Outreach

SINGAPORE - Media OutReach - 28 January 2021 - Midea, one of the world's leading home appliance producers, has announced its global partnership expansion with City Football Group. (L to R) Brando Brandstaeter, Head of Brands & Communications, Midea Group's International Business Division with Stephan Cieplik, SVP of Global Partnerships, City Football Group at the signing of the partnership expansion in Shanghai in December 2020. Midea's relationship with City Football Group started in January 2020 when it became an Official Partner of Manchester City, and after a highly successful first year of partnership, the decision was made to expand the relationship by adding the Manchester City Women's team and New York City FC. The highlight of the 2020 partnership has been the #MideaHomeChallenge -- a six-week campaign where players, coaches, legends and fans took part in a series of challenges and trick-shots using their household appliances. The social media campaign, which generated millions of engagements, was a creative solution to engage and inspire football fans all around the world who were stuck at home during lockdown. Midea will continue to produce global, regional and localised digital campaigns with Manchester City's men's and women's players, as well as branding appearing across the Etihad Stadium and the Club's online platforms. Stephan Cieplik, SVP of Global Partnerships at City Football Group, said: "Our partnership with Midea has been extremely successful since we launched in January 2020. The Midea Home Challenge has been one of our most popular content campaigns which not only created high levels of digital engagement but provided fans around the world with fun challenges to help keep them entertained whilst at home. Midea is a brand whose values and ambitions align with Manchester City and we are delighted that we are now expanding this partnership to include further teams within the City Football Group family." Brando Brandstaeter, Head of Brands & Communications at Midea Group's International Business Division, commented: "We were thrilled to announce our partnership with Manchester City at the start of 2020. In light of the pandemic, we mobilised our teams to create the #MideaHomeChallenge, which helped kick-off the partnership in an unexpected but even more engaging way. The cooperation with Manchester City during these challenging times has given us the confidence to expand and strengthen our relationship with the City Football Group by adding Manchester City Women's and New York City FC and Mumbai City to our roster -- something I am very much looking forward to bring to life for Midea in 2021." About Manchester City Football Club Manchester City FC is an English Premier League club initially founded in 1880 as St Mark's West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners' Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of eleven clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs. Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women's Football Club and the Elite Development Squad train on a daily basis and play their competitive home games. About Midea & Midea Group Midea is one of over 10 brands within the home appliance business of Midea Group -- a leading global high-technology company ranked #307 at 2020's Global Fortune 500. Midea Group's business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology. Midea Home Appliances brand offers one of the world's most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting. Midea believes in providing 'surprisingly friendly' solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring, and inventing to meet the ever-changing demand of our consumers -- enabling them to "make yourself at home", which also is the brand's slogan. Midea is, among many others, the world's #1 Air Treatment Brand [1], the world's #1 Small Cooking Appliances Brand [2] and the world's #1 Rice Cookers Brand[3]. Midea's globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 40.5 billion in 2019. Midea's 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 50,000 authorized patents to-date. https://www.midea-group.com/Our-Businesses/home-appliances/midea https://www.midea-group.com/newsRoom/News/MIDEA-EXPANDS-PARTNERSHIP-WITH-MANCHESTER-CITY---CITY-FOOTBALL-GROUP https://www.midea-group.com/newsRoom/News/HOME-APPLIANCE-GIANT-MIDEA--INKS-GLOBAL-PARTNERSHIP--WITH-MUMBAI-CITY-FOOTBALL-CLUB/ [1]"Midea -- World's No.1 Air Treatment Brand" Source: Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data. [2]"Midea -- World's No.1 Small Cooking Appliances Brand" Source: Euromonitor International Limited; Consumer Appliances 20ed retail volume sales in units, 2019 data. [3]"Midea -- World's No.1 Rice Cookers Brand" Source: Euromonitor International Limited; Consumer Appliances 20ed retail volume sales in units, 2019 data. Contact Details Midea Group – International Business Division Brando Brandstaeter +852 2963 5650 Brando.Brandstaeter@Midea.com Company Website https://www.media-outreach.com/

January 28, 2021 07:00 AM Eastern Standard Time

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