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From Novice to Pro: How to Use Forex Line Trading Like a Seasoned Trader

LonghornFX

Identifying profitable opportunities in forex trading can be challenging for any trader regardless of experience level. Without a clear grasp of trading techniques like forex line trading, you may risk missing out on chances to make significant gains and incur losses due to ill-timed decisions. This guide will explain the intricacies of the forex line trading technique and how you can use it to your advantage. What Is Forex Line Trading? Forex line trading is a technical analysis method traders use to analyze and predict price movements in the forex market by observing and drawing trendlines on price charts. Trendlines are used on a price chart to connect two or more key price points, indicating the direction and momentum of a trend. This technique helps traders identify possible entry and exit points and create an effective trading strategy to maximize profits. Why Are Trendlines Important? Trendlines are vital technical analysis tools for forex traders because they provide valuable insights into market direction and strength. They are useful for determining the current trend and likely points of support and resistance. By identifying and defining trends, trendlines help you to time your entry and exit correctly, potentially increasing your gains while reducing losses. Types of Forex Trends Traders use three primary types of trends in forex trading: uptrends, downtrends and sideways trends. Uptrend: An uptrend occurs when a currency pair's price consistently rises over time, propelled by buyers. It is characterized by a clear sequence of higher highs and higher lows on the chart. Downtrend: A downtrend is the reverse of an uptrend, characterized by a currency pair's price consistently plunging, driven down by sellers. It is defined by lower lows and lower highs. Sideways trend: A market in a sideways trend or range-bound market shows the price of a pair swaying to and fro without significant price movement. As buyers take over the market and drive prices up, sellers interrupt and force prices lower, and vice versa. How to Use Trendlines for Forex Trades Trendlines are some of the most commonly used technical analysis methods in forex, but not everyone can use them correctly. To start your journey into forex line trading on the right footing, follow these essential steps. Choosing a Trading Platform Begin by selecting a suitable forex trading platform that meets your needs. When deciding, consider factors such as fees, user interface, available technical indicators, functionality and customer support. Setting up Your Forex Line Chart Configure your chart parameters by selecting the forex currency pair you wish to trade, the timeframe and the chart type (such as candlestick or line chart). Identifying Entry and Exit Points Analyze market trends using technical indicators (moving averages, RSI and MACD), trendlines and support and resistance levels to identify optimal entry and exit points for your trades. Developing a Trading Strategy Learn to handle risk and volatility by creating a personal trading plan that includes risk management techniques, position sizing and stop-loss orders. You should construct your strategy around your trading style and risk tolerance. Tips and Tricks for Forex Line Trading To use the forex line trading technique successfully, you need to stay on top of the latest economic news and market trends. Here are other tips and tricks to use the forex line trading technique like a pro. Identify the type of trend: Recognize whether the market is in an uptrend (higher lows), downtrend (lower highs) or sideways trend (ranging). Use at least two tops or bottoms to draw a valid trendline: It takes a minimum of two tops or bottoms to create a trendline, but three are required to confirm it. When a trendline is touched by highs or lows three or more times, it becomes a more reliable indicator of the trend's direction. Ensure the trendline does not cut through candlestick bodies: When drawing a trendline, make sure it connects at least two significant points without cutting through the body of a candlestick. Cutting through the body of a candlestick may indicate an invalid trendline, which makes it unreliable. Never force a trendline to fit: When drawing a trendline, you link the highs or lows in a chart to identify the direction of the trend. You must draw the trendline accurately based on the actual price points and avoid manipulating it to fit the data. You risk making poor trading decisions when using inaccurate conclusions derived from manipulated trendlines. Practice the trendline trading strategy: Refine and improve your forex line trading techniques by practicing and gaining experience. Use trendlines with other indicators: Make your trades more reliable by combining trendlines with other technical indicators and trading tools. Be cautious during forex breakouts: Breakouts occur when the price of a currency pair breaks through a trendline, either a support or resistance level. While breakouts can signal a change in market direction and provide profitable trading opportunities, they can also be risky, and it's essential to use proper risk management techniques, such as stop-losses, to avoid losses. Master Forex Line Trading and Fortify Your Trades Forex line trading is a powerful and popular technical analysis method that can lead to better trading results when executed and applied correctly. When you master forex line trading and learn how to identify market trends, you can develop a solid personalized trading strategy on your way to forex trading success. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

July 25, 2023 06:00 AM Eastern Daylight Time

How to Read Market Structure in Forex

LonghornFX

When faced with chaos, it is in people’s nature to look for structure. Anything that fits within the reliable framework helps to decrease entropy. For that reason, to avoid the noise and look at the bigger picture, forex traders turn to analyze the forex market structure. This article will explore the forex market structure concept — show its basic premises and demonstrate simple examples of how to use it for identifying opportunities in currency markets. What Is Forex Market Structure? Forex market structure is the framework created by buying and selling a currency pair within a specific timeframe and a defined time period. The forex market structure analysis aims to determine the market's current state, which belongs to one of three categories: bullish trend, bearish trend or sideways movement. Although most markets spend the most in a sideways movement, this doesn’t mean those periods cannot be as profitable as a bullish or bearish trend. Defining the market structure, particularly on a higher time frame, helps to identify the best strategy approach at that time. How Does Forex Market Structure Work? Different approaches explain forex market structure, including trendlines, supply and demand zones, candlestick patterns or advanced harmonic patterns. However, the simplest way is usually the most reliable one. Identifying strong support and resistance levels and swing high–swing low formations gives enough data to define the market structure. Traders can use market structure in different ways. Still, the most common one is to stack the odds in their favor by trading with the established trend. The simplest way is to define the market structure on a higher timeframe and then look for opportunities on a lower time frame. Many traders succeed in waiting for pullbacks on a lower time frame and then trading with the trend. As short-term contrarians but long-term trend followers, they can set trades with favorable risk-to-reward ratios. Forex Market Structure Stages At any point and on any timeframe, the forex market can be in one of three stages — trending upwards, trending downwards or moving sideways. An upward trend is also called a bullish trend. Its main characteristic is a series of higher highs and higher lows. Ideally, the price moves upwards in an orderly manner, pulling back after establishing a new high but never fully retracing or making a lower high or a lower low. Traders consider these retracements as buying opportunities to ride the trend. A downward trend is also known as a bearish trend. Its characteristic is a series of lower lows and lower highs — where the price pulls back upwards but never goes beyond the previous high. Ideally, it also never makes a higher low. It is the opposite of the bullish trends, and in this trend, traders now prefer selling opportunities. Sideway movement is a bit trickier. Although often defined by a range of equal highs and equal lows, it can also have an expansion with higher highs and lower lows. The bottom line is that it’s a period of indecisiveness, resulting in no clear consensus on the prevailing trend. How to Trade Market Structure in Forex When analyzing the market structure to formulate a trading setup, traders have two options — expecting more of the same or anticipating a reversal. Expecting more of the same is a simpler option because the market operates within an established framework. For a bullish trend, that will be a series of higher highs and higher lows, and for a bearish trend, a series of lower highs and lower lows. Finally, a sideways market will range between key support and resistance levels. A simple strategy to trade a bullish trend is to observe when a higher low takes place and then buy the breakout of the previous high. Ideally, the buy should be not on the initial break but on the following retest. Although this process might lower the viable number of opportunities, it is likely to result in a better success rate. Trading the bearish trend would be the exact opposite — looking for a lower high and then selling the pullback of the previous lower low. Anticipating a reversal is when things get trickier. Traders can expect a reversal but should not trade while anticipating one. Instead, they should wait for the market to show its hand. In a bullish trend, when the market fails to establish a higher high or makes a lower low, this signals a potential reversal. If a lower high follows this lower low, it represents a break of the market structure, and traders can look to sell the retest when the price tests the previous higher low support from the underside. The Trend Is Your Friend Regardless of how a trader approaches the market, trading in the direction of the prevailing trend will always be more straightforward. Analyzing the market structure serves that purpose — to define the dominant trend one step above the trading timeframe. For example, trading the five-minute timeframe might use an hourly chart to look at the market structure, while trading the 30-minute timeframe might use a four-hour one. However, traders should not look too far ahead. By doing so, they might miss near-term opportunities because in trying to get two steps ahead they end up realizing they’re one step behind. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

July 25, 2023 05:00 AM Eastern Daylight Time

Embracing Train Travel in Europe This Summer

YourUpdateTV

This summer, Americans are flocking to Europe in record numbers and seeking out unforgettable travel experiences while there. But with inflation top of mind for many Americans, one of the easiest, most affordable and memorable ways to explore Europe is by rail. Recently, Lifestyle Expert Bethany Braun-Silva partnered with Trainline to discuss the top European destinations this year, travel tips, and the benefits of seeing Europe by train. A video accompanying this announcement is available at: https://youtu.be/n1B5FtEV8TE Europe is definitely a top destination for many travelers this summer, with demand even outpacing pre-pandemic levels. But prices for airfare have skyrocketed and many Americans find it difficult to drive in Europe – from navigating which side of the road to drive on to trying to read traffic signs in a different language. This has led many American travelers to look for easier and more affordable travel alternatives while abroad. Train travel has had a major boom in recent years and has become the go-to form of travel in Europe for Americans, with affordability, ease of travel and sustainability being the chief drivers – plus the views from the train are both breathtaking and unforgettable, while being a perfect option for families, solo travelers, business, or leisure trips. U.S. downloads for Trainline, the No. 1 train booking app in Europe, are up 108% this year, telling us travelers are eager to see Europe by train this summer. With Trainline, Americans can explore Europe from the palm of their hand – making it simple to book all your train travel needs. Plus, you can book your train travel through Trainline in English and pay in USD, so there is no need to worry about a language or currency barrier when traveling! Here are Bethany’s tips for navigating Europe by train this summer: Tip #1: Book in Advance - Train tickets in Europe are usually at their cheapest price when they first go on sale. Booking early will get you the best deal, or you can choose to get a ticket with the ultimate flexibility for those times when you might want to change your travel plans last minute. Tip #2: Travel Off-Peak – Most train tickets across Europe tend to be more expensive during morning and afternoon rush hour. If you can, be sure to look for tickets outside of these times to see if you can snap up a lower price. Tip #3: Don’t Skip Connecting Trains – While taking a connecting train might make some American travelers uncomfortable, don’t shy away from them. You may arrive at your destination a little later than high-speed or direct services, but for those with a little extra time on their hands it’s a great money-saver – and you get to see even more of Europe along the way! For more information, download the Trainline app or visit Trainline.com. About Bethany Braun-Silva Bethany Braun-Silva is the former editor at Parenting.com, one of the most trusted resources for parents online! Bethany has worked for Understood.org, Big Apple Parent Magazine, CafeMom, RedTri, Mommy Poppins, OK! Magazine, Hollywood Life and various other parenting publications. She can often be seen interviewing celebrity parents and of course at her local playground with her two boys. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 21, 2023 12:50 PM Eastern Daylight Time

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Paul Newman Summer Camps Mean Fun for All

YourUpdateTV

Going to summer camp can be the highlight of any kid’s summer. Camp is where kids learn many life skills that they will take into adulthood, including learning how to be independent, how to make friends, and how to embrace new experiences. In addition to fun in the sun, summer camp is also a time to learn about kindness, belonging, diversity, inclusion, and compassion. All those positive traits are fostered at the camps that are part of SeriousFun Children’s Network, a global community of camps founded by actor and philanthropist Paul Newman. Recently, CEO of SeriousFun Children’s Network, Blake Maher, and Executive Director of Rite Aid Healthy Futures, Matt DeCamara, teamed up for a nationwide satellite media tour to discuss how SeriousFun camps are spreading kindness, belonging, diversity, inclusion and hope to kids and families all around the U.S. A video accompanying this announcement is available at: https://youtu.be/1ckiqe7mcp0 Thirty-five years ago, Paul Newman, the Hollywood icon, philanthropist, and car racing champion envisioned a camp where kids living with serious and life-limiting medical conditions could break away from the everyday challenges of their illness to, in his words, “raise a little hell.” Today, Serious Fun Children’s Network, the leading network of medical specialty camps in the world, boasts 30 camps and programs which have delivered more than 1.7 million life-changing camp experiences to kids living with more than 130medical conditions and their families, totally free of charge. But the SeriousFun camp experience is more than just a week of fun and adventure. Over 80% of SeriousFun alumni campers surveyed said the SeriousFun camp experience was a major influence in the development of skills they use daily in their adult lives including the willingness to try new things, appreciation of diversity, self-identity, empathy and compassion, self-confidence, perseverance, and friendship skills. For Rite Aid Healthy Futures, partnering with SeriousFun to support kids and families was a natural fit. Healthy Futures strives to empower children and strengthen communities every day by advancing equity and opportunity for children facing daunting challenges. The partnership with SeriousFun Children’s Network places a caring community around children with serious medical conditions and provides a needed sense of belonging for kids who spend too much time isolated in hospitals. SeriousFun camps also bring together children from a rich variety of backgrounds, experiences and locations, creating opportunities for campers, families, caregivers, and volunteers to get to know others from within or outside of their own community. For more information, visit seriousfun.org and riteaidhealthyfutures.org Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 20, 2023 03:18 PM Eastern Daylight Time

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BELLAMI Launches World's First Professional Grade Hair Extension Care Collection

BELLAMI

Today, BELLAMI, the global leader in hair extensions’ billion dollar industry, announces the launch of BELLAMI Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer-base, while strengthening the health and integrity of natural hair. “There is beauty in innovation,” says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.” BELLAMI’s professional and at-home collections are infused with first of its kind H-2™ and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the brand’s revolutionary H-2™ Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling. BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use. BELLAMI Professional Hair Care launches with ten professional products, exclusively available in-salon, and eight at-home products which are now available at Bellamihair.com and rolling out to retailers come fall. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI's hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Rell Marketing & Communications Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

July 19, 2023 08:16 AM Eastern Daylight Time

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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN NORTH MESA

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Jordan Brand announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in North Mesa. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1925 West Craig Rd., N. Las Vegas, NV 89032 on Sunday, July 23 rd from 12pm to 5pm to join the fun. “The Vegas community has been extremely welcoming and we wanted to host our popular Clips & Kicks event to give back to local families, as they get ready for the new school year,” said Ramiro Rios, Hibbett, District Manager. “It will be a really fun event and we are grateful to our partners at Jordan for helping us put this together.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 11:03 AM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN FAIR PARK

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Nike announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 10am to 6pm in Fair Park. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas, TX, 75210 on Sunday, July 23 rd from 10am to 6pm to join the fun. “Clips & Kicks is a really fun party atmosphere and a great way for us to give back to the Dallas community along with our generous partners at Nike,” said Richard Banks, Hibbett, District Manager. “We want everyone to have fun as they get ready to kick off the new school year.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:03 AM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN STARKVILLE

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and adidas announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in Starkville. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 874 Hwy 12 West, on Sunday, July 23 rd from 12pm to 5pm to join the fun. “Our Clips & Kicks back to school events have become a great tradition that families look forward to each year, as they get ready for back to school,” said Cordaro Gaines, Hibbett, District Manager. “We really appreciate our generous partners at adidas for helping us bring this year’s event together for Starkville.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:01 AM Eastern Daylight Time

Miss Universe launches M*U Beverage, the first spin-off commercial line encompassing Ready-To-Drink Functional beverages and Natural Alkaline Mineral Water sourced exclusively from Iceland.

JKN Global Media Public Company Limited

BANGKOK, THAILAND - Media OutReach - 18 July 2023 - The Miss Universe Organization (MUO) is venturing into uncharted territory with the launch of M*U Beverage, a new business venture under the brand name "M*U". Guided by the vision to bring smarter hydration to people worldwide through exceptional products that both refresh and nourish them, the product lineup contains two types of drinks: M*U NØR Natural Alkaline Mineral Water and M*U functional beverages, which will come in 5 flavors. Anne Jakapong Jakrajutatip, Chief Executive Officer of JKN Global Group Public Company Limited, and the owner of The Miss Universe Organization, said: "The Miss Universe brand is universal – forever evolving beyond the limits of our imagination. M*U Beverage is the first Miss Universe branded product line that espouses our original values: empowering women to realize their ambition and build self-confidence as a catalyst for future success." "In today's fast-paced world, access to quality beverages is essential for a better and healthier life. M*U Beverage understands that drinks play a vital role in daily sustenance, and we aim to offer a vast variety of daily quenchers to uplift daily life. With this mission in mind, we have created a line of premium hydrations. We worked alongside nutritionists and natural ingredients experts to research, test, and produce products that energize, refresh, and rejuvenate minds and bodies," added Anne. M*U functional drinks are made from natural ingredients, containing zero caffeine, no sugar, no preservatives and less than 45 kcal/bottle. They are currently available in 5 variations: Zen: Green tea & yuzu flavor, made with calming magnesium, L-Theanine, and GABA to ease anxiety and stress. Immune: Lemon flavor, made with Vitamin C and astragalus to boost the immune system. Focus: Berry flavor, made with branch chain amino acids to help support cognitive function and focus. Happy: Raspberry & mint flavor, made with Vitamin B complex and calming magnesium for mood and productivity. Fiber +: Pineapple & coconut flavor, fortified with fiber to keep you fuller throughout the day. M*U Beverage is also excited to launch M*U NØR Natural Alkaline Mineral Water, the first alkaline water offered in a bespoke glass bottle and bottled in Thailand. Sourced from the pristine springs of Reykjavik, Iceland, where the mineral water is some of the cleanest and purest in the world, M*U NØR Natural Alkaline Mineral Water is perpetually replenished with glacier melt from the Olfus spring that has been filtered through layers of lava rock. With a pH of 8.4, M*U NØR is the epitome of freshness, offering remarkable health benefits through the presence of essential minerals like calcium, magnesium, sodium, and potassium. M*U Beverage recognizes the increasing demand for alkaline waters and functional drinks in international markets. Due to consumers' increasing health awareness post-pandemic, health-conscious consumers are seeking benefits such as boosts in hydration, energy, and immunity in functional beverages. Market analysis reveals the tremendous growth potential and emerging trends in these sectors: The global functional drinks market was worth US$204.8 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030. The global premium bottled water market is expected to reach US$33.40 billion by 2030, with a CAGR of 7.0% from 2023 to 2030. Growing awareness of leading a healthy lifestyle has led to a shift in consumer preferences towards premium bottled water options, driven by concerns over high sugar content and sweeteners in carbonated drinks. The presence of essential minerals further drives the demand for premium bottled water. By strategically entering the Ready to Drink sector, M*U Beverages aims to capture early adopters in a staggering market worth well over US$749 billion, projected to grow at a remarkable CAGR of 6.38% through 2030. This exponential growth will result in a market worth well over US$1.1 trillion, making it a prime opportunity for Miss Universe to establish its presence and drive unparalleled success. Embarking on a journey that seamlessly blends functionality and elegance, M*U Beverages will make its grand entrance in Thailand, with plans to capture the global market by the end of the year. With a legacy spanning 72 years, the Miss Universe Organization has captivated audiences worldwide, embodying values of empowerment and self-confidence for women to realize their ambitions and catalyze future success. By leveraging its prestigious long-standing heritage, M*U beverages will establish strategic partners in esteemed markets such as Australia, the Philippines, the United Kingdom, and China, to name a few. The launch of M*U Beverages in Bangkok was attended by famous industry insiders, celebrities, and social media influencers, including Miss Universe 2022 R'Bonney Gabriel, Miss Universe 2005 Natalie Glebova, and Miss Universe Thailand 2022 Anna S., among others. Launching internationally in early 2024, M*U Beverages will unveil its brand to the world, debuting at the prominent Anuga FoodTec Fair, in Cologne, Germany. M*U Beverages will also debut in major international F&B trade shows and events across the world, including Gulfood, Dubai; Expo West, Anaheim, CA; Anufood Brazil, Sao Paulo; Vita Foods Europe, Geneva, Switzerland; Thaifex, Thailand; Alimentec, Colombia; Fine Food Australia, Melbourne; and Sial, Paris. JKN Global Media Public Company Limited JKN Global Group Public Company Limited and its subsidiaries are a group of companies that engage in the business of providing services and distributing copyrighted content. Our services and content have driven phenomenal ratings on various television stations and the company has successfully entered the Stock Exchange of Thailand under the name JKN. Our name stands for Jakapong Network, which is the name of our Chief Executive Officer and Managing Director Jakapong Jakrajutatip. JKN Global Group Public Company Limited also sells goods and products as well as commercial time through JKN18, a digital TV channel. As we increase our footprint as a major content commerce company, we are proud to own the Miss Universe Organization and to help empower the next generation of women leaders. The Miss Universe Organization MUO is owned by JKN Global Group Public Company Limited, a major media, content, and commerce holding company (Stock Exchange of Thailand: JKN).The Miss Universe Organization (MUO) exists to advocate for a future forged by women and good for all.It is a global community that supports women to realize their goals through experiences that build self-confidence and create opportunities for success. MISS UNIVERSE® programs provide the 10,000 women who participate annually an international platform to affect positive change through influential humanitarian and professional efforts. The delegates and titleholders are leaders and role models in their communities; they develop personal and professional goals, and inspire others to do the same. To learn more, visit www.missuniverse.com. Contact Details Corporate Communications Department, JKN Global Group Public Company Limited Onravee Tangmeesang +66 64 546 3624 natty@jknglobalgroup.com

July 18, 2023 09:00 AM Eastern Daylight Time

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