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CleverTap Completes Acquisition of Leanplum

CleverTap

CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform. The acquisition, originally announced on 19th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap’s leadership team as Chief Strategy Officer. With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022. “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “With this acquisition customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.). At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint”. “The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. “As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 13, 2022 06:31 AM Eastern Daylight Time

How Parents Can Help Kids Financially Prepare For Post-Graduation

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2022 08:00 AM Eastern Daylight Time

Video

News Release

Gala Bingo Pays Tribute to UK Gaming Shows

Intelligiants Ltd

Tipping Point was created exclusively by ITV for the UK audience and has been airing for 10 years, 2 weeks from now. The first episode was launched on 2 July 2012 and still has a big following, a decade later. The show still makes headlines and just last week, a contender from Oldsbury managed to win the highest jackpot of £10,000 – Congratulations Tina and congratulations Tipping Point! UK online bingo site Gala Bingo, has had a long-term relationship with ITV, stretching back to 2013, where they partnered up for an online slot version of TV show Coronation Street. Over the years, the collaboration has also rendered in playable versions of classic game shows like The Chase, and In For a Penny. David Winter, Marketing Manager at Gala Bingo says that “the bingo community has a close bond to long-time runners like Coronation Street, and are naturally very fond of game shows, such as The Chase, In For a Penny and Tipping Point. These are frequently hot topics in our chat rooms so we have chosen to post a handful of blog posts over the last few months that include anything from stats, viewers habits, quizzes, and fun facts that might be out of interest for the British TV audience.” In their latest post, Gala Bingo has compiled a chronological list of memorable game shows, and where you can stream some truly classic moments that have lived with the viewers throughout the decades. The post invites readers to a trip down memory lane by looking at 6 decades of game shows in the UK. Here is a selection of golden classics available on Netflix and Prime Video: Game and competition shows available on Netflix in the UK. · Wheel of Fortune (1983) · Ready Steady Cook (1994) · Men on a Mission (2015) · Naked Attraction (2016) Game and competition shows available on Prime Video in the UK: · The Challenge (1998) · Fear Factor (2002) · The Block (2003) · 8 out of 10 Cats (2005) · Would I Lie to You? (2005) · Wipeout (2008) · 101 Ways to Leave a Gameshow (2010) · Million Dollar Money Drop (2010) For the complete list and closer look at 10 of the biggest shows between 1960-2020, please see the blog post here. Contact Details Intelligiants Ltd Freddie Kvarnebrink +44 7889 314155 press@intelligiants.com

June 10, 2022 06:00 AM Eastern Daylight Time

SBK™22 is here! The historical franchise returns with a next-generation two-wheels lifelike gameplay experience

Milestone

Milestone and Dorna WSBK Organization S.r.l are proud to announce SBK™22, a brand new chapter of one of the most iconic and celebrated franchises in the racing game landscape. Coming to PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and Steam SBK™22 is set to launch on September 15, 2022. SBK™22 brings back the authentic world of the SBK Championship, 10 years after the last historical release of SBK Generations, tenth game of the glorious series developed by Milestone and started in the 1999 with Superbike World Championship. The game recreates the experience of the Motul FIM Superbike World Championship thanks to the charm of his simulative gameplay and lifelike environments, riders and bikes, finally making the dream of the community and sports fan a reality. SBK™22 features the Official 2022 WorldSBK Championship, an immersive and fascinating Career Mode and the real SBK weekend with practices, Superpoles and Races. The Official 2022 Official WorldSBK Championship is the perfect replica of what happens in the real-life, featuring the event calendar, official roster and Team’s Pit Environments with absolutely photorealistic effects and animated character models. Players will test their skills racing in the boots of the best riders, stepping in all the competitive SBK Official tracks meaning unpredictable and adrenaline challenges. SBK™22 aims to recreate a truly and peculiar SBK experience, thanks to its advanced physics developed with the help of real riders, aiming to reach an extreme level of simulation in terms of bike and pilot behavior. The immersive Career Mode offers many ways to work around riders and bike performances, from managing a staff building an Advanced Setup in which players have full control of bike’s settings evolving the Development Trees. Staff management means hire different professionals, from Personal Manager through Chief Engineer, without forgetting the fundamental Data Analyst. The Development Tree is structured in different areas, each one requiring a specific amount of research points to be unlocked. Those points are gained passively by the Engineers or actively by players, performing specific tasks in the race weekend. SBK™22 also boasts enhanced realistic features, tires and development tires selecting a wide range of Pirelli tires for dry and wet tracks, and fuel management to balance bike’s weight. A.N.N.A System, the revolutionary AI system based on neural networks and machine learning, guarantee a tailored gameplay experience, smartly controlling the opponents depending on their actual personalities and training them gathering data and experience. At the top level, riding behaviors are considered such as human-level of skills. The various number of editors allow players to customize several aspects of their unique experience. Sticker Editor, Helmet Editor and Number and Butt Patch are those dedicated to the riders and bikes, Fiction Team instead is fully focused on creating a completely fictional team with customizable livery and style. SBK™22 is even made for epic multiplayer races up to 12 players that can create online lobbies where competitions reach another level. The Multiplayer flow is customizable by choosing if add or not the typical Tissot-Superpole session from SBK before the race, for a fully online experience, with of course the possibility to customize each race with settings and rules. SBK™22 will be released on September 15, 2022 on to PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and Steam. About Milestone Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developer in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, the acclaimed Hot Wheels™ Unleashed, as well as own IPs RIDE and Gravel. For more information please visit www.milestone.it About Koch Media Koch Media is a leading producer and distributor of digital entertainment products (software, games and films). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. The Koch Media group has more than 19 years of experience in the digital media business, and has risen to become the number one distributor in Europe. It has also formed strategic alliances with numerous games and software publishers: Bethesda, Capcom, Kaspersky Labs, NC SOFT, Sega, Square Enix and Tecmo-Koei, etc. in various European countries. With Headquarters in Planegg near Munich/Germany, Koch Media owns branches in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the United States. www.kochmedia.com Contact Details Milestone Yuri Polverino +39 02 6707 5666 yuri.polverino@milestone.it Company Website https://milestone.it/

June 09, 2022 05:00 AM Eastern Daylight Time

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Play Globally and Sharp Proudly Announce Strategic Partnership

Play Globally

Play Globally, Inc., a worldwide provider of free-to-play gaming innovations, today announced their new partnership with the Sharp App, creator of the Sharp Academy and numerous sports betting and fantasy sports educational programs designed to help fans make informed decisions in the sports betting space. The agreement leverages the Sharp App’s extensive affiliate program which includes betting giants BetMGM, FanDuel, DraftKings and Caesars Entertainment, in conjunction with Play Globally’s upcoming LuckyFans app which utilizes contextual fan engagement and AI technology in a game relying on live sports action to determine the outcome of a fast-paced poker game. The partnership merges two high value assets in the sports betting space to provide fans a new ability to learn the nuances of sports betting while simultaneously earning opportunities to win real money sweepstakes prizes in contests that are free-to-play. “This agreement is exciting for Play Globally, the Sharp App, our brand partners and most importantly, our players, as we connect and align all the parties for a valuable user experience that also gives our players the ability to win big prizes,” says Stephen Dunham, Play Globally’s President/CEO. “Now Play Globally’s prize distribution can reach more fans of sports and gaming, particularly those who enjoy all the other educational benefits of the Sharp App ecosystem.” "At the Sharp App we love partnering with innovators in the space and what better way to engage and educate new bettors than a free-to-play game like Play Globally’s upcoming LuckyFans," says Jason Mezrahi Co-Founder and COO of Sharp Ev Inc. As Play Globally generates new users we can now direct them to the Sharp App, engage them within our community and bring our entire suite of tools and content to their fingertips." About Play Globally, Inc. Play Globally, Inc. is a developer of innovative free-to-play games that utilize live, real-time in-play sports and racing data to determine the results of a live poker game. The company’s LuckyFans product line is scheduled for release in 2022 for a variety of professional sports and racing contests, providing users the opportunity to win real money sweepstakes prizes. LuckyFans is legal in all 50 states and most jurisdictions around the world. For more information, please visit https://playglobally.com. About The Sharp App Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. For more information, please visit https://sharp.link. Contact Details Alex shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com Company Website https://www.playglobally.com/

June 08, 2022 12:01 PM Eastern Daylight Time

Retention Cloud Leader CleverTap Unveils TesseractDB™

CleverTap

CleverTap, the world’s No. 1 retention cloud, today announced it has unveiled TesseractDB ™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB ™ brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. TesseractDB ™ makes massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time. Research estimates that nearly 85% of all messaging is considered spam, an average of about 122 billion messages globally. About 36% of spam content is generated from ill-timed, non-personalized marketing messages. This problem continues to be prevalent due to the limited data technologies that are patently unable to store the massive volumes of first-party data required to offer a truly personal customer experience. “Today, we are excited to unveil TesseractDB ™, the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement,” said Sunil Thomas, CleverTap Co-founder and Executive Chairman. “In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB ™.” TesseractDB ™ is a giant technological leap that removes all data related limitations typically associated with the MarTech industry. Using TesseractDB ™, digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey. TesseractDB ™ enables CleverTap to offer unmatched technology, features, and capabilities - Unlimited data look back periods without any limitations High speed, scale, and unmatched throughput Rich, granular first-party user data storage Built-in real-time machine learning and AI Hyper-personalized engagement and recommendations “Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB ™, CleverTap provides the industry’s most versatile segmentation and data processing engine for mobile engagement, ” says Momchil Kyurkchiev, Chief Strategy Officer, CleverTap. He adds, “TesseractDB ™ is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Premier League, Bolt, Truecaller, Current Mobile, Trebel, Zé Delivery, TitleMax, YouNow, Albo, Vodafone Idea, SonyLIV, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit https://clevertap.com/ or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 07, 2022 03:38 PM Eastern Daylight Time

Brooklyn Magazine Festival Adds Tkay Maidza and Guerrilla Toss to its Music Fest Lineup

Brooklyn Magazine

The Brooklyn Magazine Festival (BKMF), the inaugural culture and arts festival taking place Wednesday, June 15, through Saturday, June 18, across some of Brooklyn’s best venues, is excited to welcome Zimbabwean-Australian musician Tkay Maidza and local art rockers and DFA label members Guerrilla Toss to its already star-studded lineup. They will be joining other previously announced acts, including Car Seat Headrest, hip hop legend DJ Premier, and the varied sounds of acts such as Empress Of, Gabriel Garzón-Montano, and Sudan Archives in Prospect Park June 17 and 18. Tickets start at $55 for a general single-day admission and go up to $180 for a two-day VIP admission. Locate venue and ticket information here. There are three ways that people can experience all that the BKMF has to offer. In addition to the live music festival in Prospect Park, BKMF is also excited to welcome acts to its four nights of club shows across Brooklyn starting Wednesday, June 15. To round out its club show lineup, BKMF is thrilled to share that Starchild & The New Romantics will be joining previously announced acts, including Jessy Lanza at Brooklyn Made, as well as an official after party curated by Boston Chery featuring Lion Babe’s Astro Raw, and local powerhouse producer iMarkkeyz. Further rounding out the club lineup, Crown Heights neighbors Wild Birds and Friends & Lovers bring together eclectic lineups in the borough, including a special live band edition of Friends & Lovers Fried Dynamite party, featuring grammy award winner J. Hoard, Zuzuka Poderosa and Sugar Sugar, with a free DJ party to follow. Wild Birds brings us the sounds of Miles Tucker and The Many Blessings Ft. Jonathan Scales, Lucky Chops Brass Band, and Monokike on separate nights throughout the festival. Advanced tickets to all of the club shows can be purchased at the BKMF site. Day-of tickets can also be purchased online or at the door at each respective club venue. Before any musical acts take the stage on Friday, June 17 BKMF will be hosting “ Brooklyn Magazine: Off the page and on the stage,” two evenings of intimate conversations at Dumbo Loft with the cultural, creative and political leaders of the borough. Talks are set to kick-off on Wednesday, June 15 and continue on Thursday, June 16 from 5 p.m. to 8 p.m.. Tickets are free but guests must RSVP to attend. Reserve free tickets here. Across these two days, ticket-holders will be invited to enjoy a series of short panel discussions that will explore emerging local trends with global impact in lifestyle, business, and the arts. Featured guests include comedians Wyatt Cenac and Donwill, the cast of Showtime’s hit show “ Flatbush Misdemeanors,” City Councilors Justin Brannan and Chi Ossé, Brooklyn Bridge Ventures founder Charlie O’Donnell, Humble Bloom CEO Solonje Burnett, leaders in the Brooklyn arts and culture scene from BAM, BRIC, Brooklyn Museum, House of Yes, Kings Theater and more. Guests are invited to stick around after the talks for libations, a live mural painting by artists Sean Qualls and Jonathan Blum, as well as a virtual reality experience courtesy of the Museum of Future Experiences. “Every day at Brooklyn Magazine, we work hard to bring to life the culture, community, and ideas intrinsic to the people of Brooklyn,” says President and editor-in-chief, Brian Braiker. “With the Brooklyn Magazine Festival, we’re excited to build a dynamic experience that people can enjoy in their own ways. From the larger concerts in Prospect Park to the more intimate fireside chats and club performances across the borough, we’re engaging in a deep and meaningful (and fun!) dialog with the communities that make up the borough—with people, artists and ideas that will be both familiar and new to our audiences.” For the full lineup for the music festival, club shows, and fireside chats, along with the relevant ticket information for each event happening Wednesday, June 15 through Saturday, June 18, please visit: https://www.bkmag.com/bkmf/. Day-of tickets can also be purchased for both the club shows and the festival online or in-person at the door of each respective venue. Brooklyn Magazine Brooklyn Magazine explores New York’s most populous borough through the lens of culture, community, commerce, arts and leisure. Visit bkmag.com to read the latest news and follow Brooklyn Magazine on Twitter, Facebook, and Instagram for up-to-the minute updates and more. Contact Details Brooklyn Magazine Trisha Larocchia +1 516-225-5932 tlarocchia@n6a.com Company Website https://www.bkmag.com/bkmf/

June 07, 2022 11:06 AM Eastern Daylight Time

Telos Blockchain Sponsors Unbound Now Gala

Telos Foundation

The Telos Foundation is proud to announce that it will be the official sponsor for the 2022 Unbound Now Gala happening on June 7th in Waco, Texas. Telos is firmly in favor of all that Unbound Now stands for and has accomplished as a non-profit organization and is pleased to support them as they continue to provide aid for humanity’s most vulnerable. Tuesday’s gala celebrates 10 years of Unbound Now’s work to end human trafficking in local communities and around the world. Telos believes that global ESG concerns such as human trafficking, an illicit practice that has more than tripled in the last decade, must be eradicated at all costs. Unbound Now is leading the effort to help save the victims from this heartless act. Founded in the United States in 2012, Unbound Now has grown substantially, launching in several locations worldwide, including Cambodia, Mongolia, Indonesia, South Africa, and various countries in Europe. While their operations vary from one city to the next, Unbound offers three main lines of effort: Prevention and Awareness: Unbound Now works to educate and empower youth, spread awareness through citywide outreaches and provide human-trafficking presentations to groups and organizations. Professional Training: Unbound Now provides training to equip all professionals to use their skills to identify and serve victims of human trafficking. Survivor Advocacy: Unbound Now advocates for victims and survivors by meeting immediate needs, supporting survivors and their families, and connecting each survivor with resources for his or her unique restoration journey. The values and principles of the Telos team are closely aligned with those of Unbound Now and looks forward to making its contribution to put an end to human trafficking - once and for all. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The chain along with all of its departments operates at Net Zero status and offers the use of its fair smart contract powered governance system to any interested organization in modular fashion. The chain is capable of finalizing over a billion low-fixed-cost (w/ a feeless option) transactions per day. Since the launch of mainnet, Telos has operated with a flawless network uptime record. The validators of the network are globally decentralized, vetted (KYC) and are all equitable in size. Telos is one of the only Layer 1 Blockchain to be both credibly neutral in both its finances and its architecture. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

June 07, 2022 10:21 AM Eastern Daylight Time

Video

Nearly All Americans Now View Video Game Play as Beneficial Following COVID-19 Lockdowns

The Entertainment Software Association

The Entertainment Software Association (ESA) today released the findings of its 2022 Essential Facts About the Video Game Industry report. The report shows that players are of all ages and backgrounds and illustrates how the industry continues to impact people, culture and the economy – with 97% of all Americans now seeing the benefits of video games. “Last year, we saw the pandemic accelerate the growth of gameplay across the country, as people of all ages turned to video games – whether to relax, maintain community, exercise or learn something new,” President and CEO of the ESA Stanley Pierre-Louis said. “This year’s report demonstrates the impact video games continue to have – supporting wellness and mental health, strengthening relationships, providing community, facilitating skills development and introducing people to new places, cultures and ideas.” Following a record-breaking number of people playing video games in 2021, the new Essential Facts report shows that as the country emerges from the pandemic, people remain highly engaged with and inspired by video games. According to the 2022 report, more than 65% of Americans play video games – which translates to more than 215.5 million players from all walks of life – and gameplay time continues to rise among players, with average weekly time at 13 hours, up 7% from 2021. There was also an uptick in the proportion of players who view games as beneficial to skills development, mental health and community building: 89% of players say video games provide stress relief, while 88% say video games help improve cognitive skills. 88% percent of players agree that video games bring different types of people together, while 83% say games introduce people to new friends and relationships, a 5 percentage point increase from 2021. 61% of players say 89% of all Americans view video games as useful for building skills, with problem-solving as the leading skill (82%). Other skills saw increases, including conflict resolution at 63% (up 8 percentage points from 2021) and leadership skills at 61% (up 7 percentage points from 2021). Other notable results include: 69% of households have at least one video game player. Nearly one third of adult video game players are parents. Smartphones are the most common device for playing games – 70% of players use their phones for play, while 18% solely use their phones. Casual genres, such as matching, brain puzzles, party, music and dance, and exercise games, continue to be the most played. The ESA’s 2022 consumer survey was conducted using online methodology. A 15-minute questionnaire was completed by a representative sample of 4,011 US consumers ages 18 and older in February 2022 (margin of error +/- 2%). Video game players who play at least one hour a week are a subset of this total, representing 2,548 of respondents. The survey defines video games as games that may be played on a console, personal computer, mobile device, VR device, etc. These games could include computer and console video games, social games, mobile augmented reality games, virtual reality games and “edutainment” games. You can access the complete 2022 Essential Facts Report at https://www.theesa.com/resource/2022-essential-facts-about-the-video-game-industry/. About the ESA The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA. Contact Details Karen Elliott +1 202-223-2400 kelliott@theESA.com Company Website https://www.theesa.com/

June 07, 2022 09:00 AM Eastern Daylight Time

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