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Cloud Conventions & MCI Group Partner with Medical Professionals to Deliver Virtual/Hybrid Events

Convey Services

Cloud Conventions, an enterprise virtual/hybrid event platform and the MCI Group, a leading global event management firm are partnering to deliver virtual and hybrid event solutions for medical organizations to complement their live events. The American Thoracic Society, a nonprofit organization focused on improving care for pulmonary diseases with more than 16,000 members worldwide, launched their annual conference in April 2021 as a 100% virtual event. They selected the MCI Group as its event management partner and Cloud Conventions as its virtual event platform. This August, the Association of periOperative Registered Nurses(AORN), guided by an abundance of caution from the recent surge in COVID cases, transitioned their hybrid conference to a fully virtual event under the guidance of the MCI Group. Their new virtual event will educate and engage attendees and exhibitors using the Cloud Conventions virtual/hybrid event platform. “Audiences for conferences hosted by medical professional groups have unique requirements and a heightened awareness of the risks imposed by the pandemic,” said Carolyn Bradfield, CEO of Convey Services, parent company of Cloud Conventions. “Medical professionals not only want to stay up-to-date on scientific advances, but they also need to complete continuing medical education (CME) to maintain licensure. A virtual, on-demand option for engagement plus education ensures attendees have a safe environment to meet their educational needs, interact virtually with other attendees and engage live or on demand with suppliers and sponsors.” The American Thoracic Society’s all-virtual conference in April brought together 9,000 registered attendees for 140 clinical and scientific sessions, 71 special networking events and over 3800 presentation sessions and scientific posters. The Association of periOperative Registered Nurses will offer on-demand and live sessions, a networking and innovation lounge, an exhibitor solutions center hosting in-booth sessions, product showcases along with an innovation theater. “Striking the balance between a live and virtual event environment is a strategic decision that medical professional groups must make as they consider event design today and even more in the future,” said James Kelley, Director at the MCI Group. “Our customers rely on MCI to guide them to deliver the best options that engage audiences before, during and after the event ensuring that virtual environments complement and not conflict with the on-site program.” A recent research study, “Association Trends: from Disruption to Opportunity” by Community Brands, revealed that 85% of association event professionals plan to invest more in virtual events in the next 12 months. This trend is driven by a 48% increase in members engaging more with their associations due to increased virtual options and on-demand education. The Tagoras 2020 “Virtual Conference Report” detailed that 75% of those delivering virtual events did so to reach audiences who could not otherwise attend. With the increase in COVID cases driven by variants, medical professional groups are now pressed to include virtual alternatives that are specifically geared to the industry, as they enter the busy fall conference season. Download the Case Study: “The 2021 American Thoracic Society Virtual Event” for free at: https://cloudconventions.com/page/135834/ats-customer-success-story. Show organizers and event managers can learn more about Cloud Conventions by visiting https://cloudconventions.com and the MCI Group by visiting http://www.mci-group.com/usa. About The MCI Group MCI is a global engagement and marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes live & virtual events, strategic & digital communications, consulting & community solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. www.mci-group.com MCI’s US headquarters is in the Washington, DC area with offices in New York, Baltimore, Dallas, and Chicago. www.mci-group.com/usa About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Convey Services Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 04, 2021 03:09 PM Eastern Daylight Time

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Velocity Global hires tech operations leader Eric Schroeder as Chief Operating Officer

Velocity Global

Velocity Global, the leading provider of global employment solutions, added technology operations veteran Eric Schroeder as chief operating officer. Schroeder applies two decades of operations leadership to support clients, their distributed workforces, and scale Velocity Global’s worldwide team. “Eric led global safety operations for Uber, one of the world’s top tech companies that combines complex infrastructure with a simple human experience,” said Ben Wright, Velocity Global founder and CEO. “His global operations expertise aligns directly with our global work platform for an always-on connection between employers and the talent who rely on us for everything from timely, accurate payroll to customized compliant solutions in global markets.” Schroeder most recently was vice president of operations for autonomous driving company, Ghost. Prior to that, he was head of global safety operations for Uber and also held roles as General Manager for Utah and Northern California. Before Uber, he spent three years with McKinsey and Company in the U.S. and South Africa. Schroeder is also a proud Army veteran where he served in Special Forces and completed two combat deployments to Afghanistan. “My experience at Uber inspired a passion for the future of work — the balance of opportunity and owning how, when, and where you work,” said Schroeder. “I’ve long been impressed with Ben and the team at Velocity Global where I now direct that passion in a way the world has not yet experienced. The team built and maintains the backbone of global employment, enhanced by a first-class technology experience. The multifaceted platform connects employers with talent anywhere in the world.” The company’s global work platform simplifies the employer and employee experience through proprietary cloud-based workforce management technology, personalized expertise, and unmatched global scale. Users access a streamlined technology interface as well as partner with a dedicated experience team for individualized solutions and expertise. As the largest global Employer of Record (EoR) in 185 countries and all 50 United States, Velocity Global manages a client’s workforce and provides in-country and in-state compliance, payroll, and benefits for the supported employees. The company also offers Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors globally. Schroeder leads the customer experience and delivery team, global payroll and benefits, and worldwide operations with employees across five continents. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience through proprietary cloud-based workforce management technology, personalized expertise, and unmatched scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

August 04, 2021 07:02 AM Mountain Daylight Time

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BettorEdge Announces Reddit's Andrew Abbott as New Company Advisor

BettorEdge

BettorEdge, a Minneapolis-based online no-fee sports betting marketplace and social platform connecting sports fans, today announced the addition of Andrew Abbott to its advisor team. Abbott will tap into his experience as agency development and strategy lead for social platform Reddit as he advises the BettorEdge team on growing the social aspect of their sports betting marketplace, while also making it profitable. “We are extremely excited to have Andrew join our team as an advisor,” said Greg Kajewski, Co-Founder and CEO of BettorEdge. “We are moving fast to democratize the sports betting experience. Andrew’s unique expertise in successfully scaling social platforms such as Reddit and Snap, will be invaluable as we continue to innovate our platform for sports bettors.” Prior to his current role as a Global Agency Lead at Reddit, Abbott headed up Sports Brand Partnerships at Snap, Inc., where he worked on various partnership deals including the NFL, NBA, PyeongChang 2018 Olympic Games, and FIFA World Cup. He focuses on driving revenue growth and diversification, channel partnerships, and high-performance team formation. “Betting is a social medium, and the future of sports betting is returning to that foundation,” said Abbott. “BettorEdge understands that and has created a space where sports bettors can trade bets with no fees attached, all while connecting with a community of like-minded bettors. I’m looking forward to working with the team to maximize this powerful model.” In July, BettorEdge announced it surpassed $3.5 million in sports betting orders in just its first six months in operations. About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota SportRadar Innovation Challenge. The Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com. Contact Details HPL Digital Sport Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://www.bettoredge.com/

August 04, 2021 09:01 AM Eastern Daylight Time

TDS Reports Net Promoter Score of 86, Leading the IT Services Industry

TDS

TDS, a leading software and professional services firm specializing in cloud and data center migrations, announced today that its customers gave the company a Net Promoter Score® (NPS) is 86. Additional surveys conducted with its partners about their satisfaction with TDS for their joint customer programs also generated an NPS score of 86. TDS’s NPS of 86 means direct customers and partners indicate an extreme willingness to recommend TDS’s IT services. TDS customers who participated in NPS surveys said they are extremely satisfied with TDS, and TDS partners also said the firm’s services are of the highest value. TDS direct customers include some of the world’s most recognizable firms and its partners include the world’s leading technology solution providers. NPS scores vary across industries, but a score of 50 or more is generally considered excellent, and anything over 80 is considered world-class. The average score for IT services companies in 2021 was 41. NPS is a management tool that is designed to gauge the loyalty of an organization’s customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth. Developed by Fred Reichheld and Bain and Co. and introduced in 2003, NPS has been widely adopted, with more than two-thirds of Fortune 1000 companies using the metric. “We are grateful for the feedback of our customers and partners and are pleased to have earned their recommendation,” said Michael Bullock, CEO and co-founder of TDS. “The data helps us understand what we’re doing well and where we can improve. As always, with our expert services team and our TransitionManager software platform, TDS is driven to help customers grow their businesses, reduce costs and increase efficiencies while they continuously transform their IT and orchestrate their existing tools and data.” About TDS With the power of the TransitionManager platform, TDS has been successfully orchestrating complex IT transformation programs for enterprises and government entities around the world, having migrated over 1.5 million workloads and more than 400,000 applications while achieving a Net Promoter Score (NPS) of 86. Recognized by industry analysts, chosen by Fortune 500 companies and standardized by some of the largest technology services firms, TDS’s TransitionManager software has become the standard for accelerating the orchestration and execution of complex application portfolio management, hybrid cloud and data center migrations and modernizations, and operational resiliency programs. Contact Details TDS Amy Weickert, VP, Marketing aweickert@tdsi.com +1 978-821-3415 +1 508-589-6184

August 04, 2021 08:30 AM Eastern Daylight Time

CSG Delivers Future-Proof Agility and Automation for M1 Intercarrier Business, Helping Transform and Evolve Singapore’s Telecommunications Landscape

CSG

CSG ® (NASDAQ: CSGS) empowers today’s leading companies with future-ready solutions that drive extraordinary customer experiences and continual innovation. Today, M1 Limited (M1), Singapore’s first digital network operator, uses CSG’s cloud-based Digital Wholesale solution to streamline its business and seamlessly manage traffic without sacrificing quality. With CSG’s wholesale cloud platform at the heart of its intercarrier operations, M1 is re-envisioning how it interacts with customers for future growth and leveraging modernisation to drive down costs and improve margins. “Our mission at M1 is to not only do digital, but to be digital. What truly sets CSG apart is their ability to understand our intercarrier customer needs. CSG’s hands-on support throughout our implementation and their extensive experience in revenue management represent the best-in-class solution we need to go beyond connectivity and deliver game-changing results for our wholesale customers. With CSG’s cloud-based solution, M1 has the agility, automation, and future-ready technology to react quickly to market demands. Together, we went live on time and on target. CSG's commitment to our success is essential to our journey of becoming a digital native telco," said Nathan Bell, Chief Digital Officer, M1. CSG Digital Wholesale is the most widely deployed wholesale telecoms management system in the world, helping more than 150 customers reduce their costs without compromising quality. These capabilities help operators advance their market responsiveness and deliver competitive strategies that power advanced customer experiences while taking the complexity out of wholesale relationship management. "The digital wholesale market is key to enabling 5G strategies, and ambitious operators, like M1, need agile cloud solutions that allow them to evolve and adapt as fast as the market does," said Ian Watterson, head of CSG’s Asia-Pacific business. "CSG’s public cloud platform enables M1 to accelerate their digital transformation and leverage the scalability and flexibility of the cloud to future-proof their business. Our long-standing relationship and in-depth knowledge of M1’s business and their customers’ needs have been the keys to success for this implementation, ensuring business continuity and an on-time deployment." With CSG’s solution, M1 can now: Deliver extraordinary wholesale customer experiences: Access to data helps M1 better understand its customers as well as protect and improve margins. M1 can quickly react to changing customer demands and take advantage of made to measure routing and pricing to enhance the customer experience. Leverage real-time insight: Real-time reports provide visibility into cost savings, loss, and profitability, giving M1 a complete view of its business performance and the ability to react to and resolve issues before they impact the business. Lower capital and operating expenditures: By consolidating national and international operations, M1 can handle every kind of traffic through an integrated platform that powers increased efficiency. This allows M1 to reduce the number of manual, error-prone tasks while taking advantage of profitable routing opportunities as soon as they become available. Trade intelligently: Tariff-setting is quick, easy, and automated. With customer-specific layouts and on-the-fly rate negotiations, M1 can leverage commercial insights to keep its product portfolio and business model as dynamic as the market. CSG Route is part of the company’s broad portfolio of revenue management and digital wholesale solutions that allow companies to shorten their time to market and reduce operational costs while delivering innovative services and extraordinary customer experiences. Leading telecommunications companies across Asia-Pacific and the world rely on CSG to monetise new offerings and protect and maintain existing revenue streams while they focus on their business requirements. For more information on CSG revenue management, visit https://www.csgi.com/capabilities/revenue-and-customer-management/. # # # About CSG For more than 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetise, engage, and retain customers. Operating across more than 120 countries worldwide, CSG manages billions of critical customer interactions annually, and its award-winning suite of software and services allow companies across dozens of industries to tackle their biggest business challenges and thrive in an ever-changing marketplace. CSG is the trusted provider for driving digital innovation for hundreds of leading global brands, including Airtel Africa, América Móvil, AT&T, Charter Communications, Comcast, DISH, Formula 1, Hutchison 3 Indonesia, Inmarsat, Mastercard, Maximus, Microsoft, Mobily, MTN, New Leaf Service Contracts, State of California DMV, TalkTalk and Telstra. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter. About M1 M1, a subsidiary of Keppel Corporation, is Singapore’s first digital network operator, providing a suite of communications services, including mobile, fixed-line and fibre offerings, to over two million customers. Since the launch of its commercial services in 1997, M1 has achieved many firsts – becoming one of the first operators to be awarded one of Singapore’s two nationwide 5G standalone network license, the first operator to offer nationwide 4G service, as well as ultra-high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN). M1’s mission is to drive transformation and evolution in Singapore’s telecommunications landscape through cutting-edge technology and made-to-measure offerings. For more information, visit www.m1.com.sg. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names that are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Tammy Hovey Global / North America / Asia-Pacific Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com Kristine Østergaard Europe / Middle East / Africa Public Relations +44 (0)79 2047 7204 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

August 03, 2021 03:00 PM Mountain Daylight Time

Salesforce Signs On as Founding Partner of InclusionHub, a Comprehensive Digital Accessibility Resource & Database

InclusionHub

Salesforce has joined InclusionHub as a founding partner, underlining the increasingly important role the digital accessibility resource and database plays as a tool for educating and informing those who work to improve digital experiences. With more than 150,000 customers—including more than 80% of its fellow Fortune 500 members—and 36,000 employees, Salesforce is in a unique position to impact digital accessibility. As noted in the company’s 2021 Stakeholder Impact report, “Disability inclusion and accessibility are fundamental to our belief that businesses can be powerful platforms for social change and that our higher purpose is working toward Equality for All.” In joining InclusionHub as a founding partner, Salesforce is supporting a first-of-its-kind digital accessibility resource and database designed to help businesses, organizations and institutions with a digital presence learn more about digital inclusion solutions. Launched in December 2020, InclusionHub is built on crowd-sourced ratings and reviews from a global audience of digital accessibility experts and practitioners, and provides an unbiased, transparent and searchable database of companies that specialize in all aspects of digital inclusion. “We are privileged to be in a position where we can help create something with and for the community,” said Tom Frantz, Senior Manager of Accessibility Partnerships and Public Relations at Salesforce. “The role that InclusionHub plays as both a centralized resource, dedicated to the people who do this critical work, and a transparent platform to share truths is paramount. We’re excited to have the opportunity to ditch the corporate-heavy messaging and uphold the integrity of our community’s stories. We'll aim to help keep InclusionHub relevant by regarding it as a work-in-progress in collaboration with the community's evolving insight, feedback and needs. I truly believe in this initiative because the people behind InclusionHub are dedicated to the mission.” As a founding partner, Salesforce will work closely with the InclusionHub team to provide content and expert insight for the InclusionHub audience, and provide strategic advice on the continued expansion of the initiative, alongside existing founding partners Be My Eyes, an accessibility app for the blind and low-vision community, and Morey Creative Studios, a New York-based digital marketing agency with a strong focus on digital accessibility. “I'm delighted that Salesforce is joining us in supporting the critical work of improving the digital experience of millions of people through InclusionHub” said Will Butler, VP of Community at Be My Eyes. “With their support and collaboration, we are going to have a bigger impact than any one of us could have alone!” “I cannot imagine a more perfect partner for InclusionHub,” said Jon Sasala, President of Morey Creative Studios. “The platform has been incredibly well received since launch, and is starting to deliver on its mission of helping accessibility practitioners to learn about the variety of solutions available to them. But everyone involved is also conscious of the fact that, while we’re focused on doing things the right way for the communities that InclusionHub serves, we’re not perfect and that we might make some mistakes along the way. In addition to their expertise and support, the team at Salesforce have already contributed to that sense of openness and authenticity on this project, and I am confident they will help to accelerate InclusionHub’s growth, which in turn will help us all to create a better, more inclusive web for everyone.” To learn more about InclusionHub, including the upcoming “Certified Inclusive” initiative, visit inclusionhub.com. And for more information on the Founding Partner program, contact bryan@inclusionhub.com. Contact Details InclusionHub Bryan Koegel +1 267-977-5548 bryan@inclusionhub.com Company Website https://inclusionhub.com

August 03, 2021 09:03 AM Pacific Daylight Time

BLKBOX.ai launches intelligent media buying platform, enabling companies to scale profitably

BLKBOX

Over $378B is spent every year on digital ad spend as companies seek to engage consumers online using the latest technology to enhance their user experience and make purchases. AdTech business BLKBOX is launching their intelligent media platform to help companies make this ad spend go further and faster for them. Their SaaS-based intelligent and automated media buying platform generates profitable campaigns and scale ad spend 3x while reducing the time taken to manage end-to-end media buying from 6 hours to just 6 minutes. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: the creative assets, budget and KPIs. The platform automates the heavy lifting in campaign creation, audience creation, creative testing, advanced analytics, determines the winning bids, and also allocates budget against the best performing campaigns. Critically, BLKBOX acts as a growth enabler, frees time for media buyers to focus on outcomes, think strategically and take a wider view on spend as they target growth. Athar Zia, CEO and co-founder at BLKBOX commented: “Advertising and buying media serves as the growth engine for so many companies and we’ve seen how technology has enhanced creative outputs on so many levels. Yet there has been no innovation in large parts of the wider industry, especially for media buyers. It still remains a manual and time consuming affair and prone to human error. Our intelligent automation will quickly remedy this and deliver our express purpose, to help companies scale profitable ad campaigns. Just as the end creative is a growth hack for brands, BLKBOX exists to be the power supply to deliver that growth for all companies.” BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. BLKBOX has been growing revenues 50% month-on-month while operating a gated experience for multi-million dollar worth private and listed billion-dollar worth companies in the gaming industry over the last 12 months. Having helped them scale their ad spend 3x, BLKBOX is now opening their intelligent media buying platform to every company globally. “We have seen, at close quarters, how ad spend has worked for companies. The process is just not fit for purpose. Advertisers are judged on driving successful, profitable ad campaigns and fundamentally company growth. We are here to help. Using our experience and expertise in algorithms, we will improve operational efficiency, while removing human error and helping companies scale profitably” add Athar Zia. The BLKBOX intelligent media buying platform will initially focus on social media ad spend, chiefly on Facebook ads. Their reach will broaden over the coming year to encapsulate Google, TikTok, Snapchat, Apple, Twitter and Ad Networks. Athar Zia added: “We’re initially competing in a $378B annual digital ad spend marketplace but will broaden this quickly. We are democratising the media buying space, making it easier and faster for people to make ad spend decisions. Our overall aim is to turn anyone, regardless of experience, into a best in class media buyer. This will enable companies to scale faster, focusing on making products and creating experiences that their customers want.” In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. They were judged on our four criteria points - Innovation, Impact, Socially Postivitiness, Shippability. BLKBOX was announced as a winner alongside Microsoft and SAP. About BLKBOX AdTech business BLKBOX is leveraging advanced automation and financial algorithms to help companies acquire high-value users by providing greater visibility and control of their digital ad spend. BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: creative assets, budget and KPIs. Customers include Glu, Kabam, Redemption, Live Play Mobile, Radish, A Thinking Ape, Tala, and Industry leading Social Casino companies. In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. BLKBOX was announced as a winner alongside Microsoft and SAP Contact Details BLKBOX Bilal Mahmood +44 7714 007257 press@blkbox.ai

August 03, 2021 08:00 AM Pacific Daylight Time

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North 6th Agency Announces Partnership With Everscore As Public Relations Agency Of Record

North 6th Agency

North 6th Agency (N6A), The Outcome Relations Agency™, today announced that it has partnered with Everscore as the public relations agency of record (AOR). Founded in 2019, Everscore is the first direct-to-consumer marketplace connecting curious consumers with the leading THC and CBD brands. Everscore’s platform provides a safe, familiar buying experience that enables consumers to discover and experience cannabis products with the convenience of free two-day shipping or a fast home delivery service. Unlike other cannabis e-commerce solutions, Everscore’s platform is the only true three-sided marketplace connecting consumers, brands, and growers. By bypassing the traditional dispensary retail model, the company will be able to expand product offerings for consumers while providing brands with exposure to a wider audience of potential customers. “The pandemic has changed the way people shop, and like with many other industries, cannabis consumers no longer want to be limited to brick-and-mortar shopping experiences,” said Daniela Mancinelli, CEO of N6A. “What Everscore is creating will revolutionize the cannabis industry by making it more approachable for new consumers, and more equitable brands trying to enter the space. We look forward to working with their leadership team – who are bringing with them a wealth of traditional tech and CPG experience – to build a platform that will disrupt the current dispensary model and be a catalyst for the continued growth of this industry.” N6A will support Everscore on a variety of corporate communications, external media and marketing initiatives to drive competitive awareness and capital raise goals. N6A’s Outcome Relations™ model combines earned media, amplification and KPI alignment to support the specific business outcomes of CMOs, CEOs and brand marketers. “When selecting an agency, we wanted to find a team that is not only successful traditional public relations but has in-depth knowledge of the cannabis market and what it takes to resonate with both businesses and consumers,” said Jeffrey Sampson, CEO and Founder of Everscore. “In N6A, we have a partner who is not only committed to our company’s success, but the industry as a whole, and we look forward to working together to drive our purpose forward.” For more information on Everscore, please visit www.everscore.com. For more information on N6A, please visit www.N6A.com. ABOUT NORTH 6TH AGENCY (N6A) North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, enterprise value services and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A's clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry's best talent, IPO'd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world's most prominent investors. N6A has received several industry accolades, including The Observer's "PR Power 50" list, Entrepreneur's Top Company Cultures in the United States, PRWeek's Best Places to Work, and Digiday's Most Innovative Culture. Contact Details North 6th Agency (N6A) +1 619-450-3743 cbooze@n6a.com Company Website https://www.n6a.com

August 03, 2021 09:00 AM Eastern Daylight Time

Pedro Mona Joins ForwardPMX as Global Director of Martech and Data to Lead Proposition and Product Service

ForwardPMX

Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data. This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base. With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency. With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate. Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.” Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.” On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.” About ForwardPMX: ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger holding company built to transform marketing. For more information, go to: www.forwardpmx.com About Stagwell Inc. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more information, go to: www.stagwellglobal.com Contact Details ForwardPMX Dammi Afolabi +44 7958 069108 dammi.afolabi@forwardpmx.com ForwardPMX Sara Pollack +1 917-438-4923 Company Website https://www.forwardpmx.com/

August 03, 2021 05:05 AM Eastern Daylight Time

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