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MASSMEDIA MARKETING, ADVERTISING AND PR AGENCY OFFERS INSIGHT FOR BUSINESSES TO CAPITALIZE ON DIGITAL MEDIA TRENDS RESULTING FROM THE COVID-19 PANDEMIC

MassMedia Marketing, Advertising, PR

MassMedia Marketing, Advertising, PR is analyzing current digital media consumption trends and offering insight to businesses who are trying to maintain and even increase their brand awareness during this pandemic. Zak Krassin , digital marketing director at MassMedia, imparts the following insights into various digital strategies that businesses can be implementing now to help them thrive and possibly obtain market share during an economic downturn: Actively engage with your social media community, implement an employee advocacy program, or seek out potential collaboration opportunities with other thought leaders. Building a community around your business and having your employees engaged on social media as experts can help humanize your brand and extend the reach of your content – ultimately driving more traffic to your site. Brands on social media should strongly consider running paid social ads. Starting small and putting five to 10 dollars towards a Facebook post as a “boosted” effort can go a long way. Paid social ads offer robust targeting options to ensure the paid promotion hits your intended audience which will expand your reach beyond your current network as well as drive qualified traffic to your website. Brands should certainly be taking advantage of posting video content. Video has the ability to connect with customers on a level that static imagery simply cannot. Video can convey your brand message, product details, and thought leadership content in a more expressive way that really brings them to life. To learn more about digital marketing strategies and how to make them work for your business, visit massmediacc.com . ABOUT MASSMEDIA MARKETING, ADVERTISING, PR Founded in 1997, MassMedia is a full-service marketing, advertising and PR agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. Some of the firm’s clients include Southwest Gas Corporation, Nevada State College, One Nevada Credit Union, Legacy Traditional Schools, Desert Radiology, Battle Born Injury Lawyers, Remington Nevada, Goettl Air Conditioning and Plumbing, and Pisanelli Bice. To learn more about MassMedia, visit www.MassMediaCC.com , and follow the company on Facebook , Twitter , Instagram and Linkedin . Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

July 14, 2020 12:30 PM Pacific Daylight Time

Cloud Conventions Launches 365 Program for Virtual Conferences, Trade Shows and Events

Convey Services

Cloud Conventions today announced Cloud Conventions 365 a new service for virtual conferences, trade shows and events that allows show and event sponsors access to an event portal year-round to manage virtual or hybrid events. Trade show operators, companies and associations that use a Cloud Conventions platform can now keep their portal live and accessible using Cloud Conventions 365 for up to one year. Cloud Conventions is a full featured virtual event SaaS technology solution from Convey Services . “A virtual event is no longer limited by the 2-3 days a physical trade show normally operates; it can be open and evolving all year with Cloud Conventions 365,” said Carolyn Bradfield , founder of Convey. “Once traditional trade shows moved to a virtual format as a result of cancellations in 2020, they realized the benefits from keeping their audience engaged and connected longer. When the pandemic is behind us, we expect all shows will incorporate a virtual solution to accompany a live conference, tradeshow or event in 2021 and beyond. Despite initial pushback, people have realized that virtual events expand their attendee audience, rather than reduce it, give exhibitors a stronger ROI from increased and extended online market presence and offer reduced cost from delivering a virtual event experience.” Once a live Cloud Conventions virtual event has closed, the portal can retain its structure and easily be repurposed for subsequent events throughout the year. Cloud Conventions is designed for the non-technical user and does not require special coding or development to manage it. Virtual booth can remain or be refreshed for the next event or can accommodate new exhibitors, sponsors or speaker sessions. Attendees from prior events can remain in the database as ‘pre-registered’ for new pop-up events or the registration process can begin over. “The Cloud Conventions 365 option is incredibly cost efficient and saves time for the trade show operator that wants to stage virtual or hybrid events all year,” added Bradfield. “The portal can be available for a period of time after their first Cloud Conventions event or the organization can simply enter into a six or twelve month subscription agreement for the use of the technology.” About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 14, 2020 03:12 PM Eastern Daylight Time

Minuteman Press Franchise Free COVID-19 Resource Bounce Back USA Gains National and Local Media Attention Supporting Thousands of Local Businesses in Their Communities

Minuteman Press International

Since the launch of Bounce Back USA in April 2020, Minuteman Press International has seen an overwhelming response from businesses and communities. To date, over 12,000 businesses have joined the movement in their communities by submitting free local listings at https://BounceBackUSA.com and Bounce Back websites in Canada , the United Kingdom , Australia , and South Africa . The free Bounce Back USA initiative was created by Minuteman Press to give back to communities during COVID-19 and support local businesses. Businesses submit their logo and text, and their ad is posted for free on BounceBackUSA.com. They also receive a free COVID-19 safety and awareness poster. What is Bounce Back USA? --Bounce Back USA ( https://BounceBackUSA.com ) is a free initiative that provides free business listings & COVID-19 awareness and prevention posters to support local business . --Bounce Back USA was created my Minuteman Press International, the #1 rated marketing and printing franchise by Entrepreneur, to give back to local businesses and help provide a free boost to bounce back from the COVID-19 pandemic. --Bounce Back USA has been featured by FORBES , Entrepreneur Magazine (July 2020 issue), the International Franchise Association , Modern Restaurant Management , and many local publications in communities across America. --There are already over 12,000 participating businesses and the free Bounce Back initiative is now available in 5 countries: Bounce Back USA , Bounce Back Canada , Bounce Back UK , Bounce Back Australia , and Bounce Back South Africa . Why Support Local Businesses? “Supporting local business is more important than ever before, and what we are doing with Bounce Back USA is creating a movement that community members can rally around because people are looking for every reason to shop local,” says Nick Titus, President, Minuteman Press International. People are looking to support local businesses. This is backed by a recent Groupon infographic , which cited the following statistics: --67% of people are more hopeful now than when the pandemic began and 75% plan to support small businesses as much as possible once restrictions on non-essential businesses are lifted in their areas. --The average consumer plans to spend nearly $100 per week at local businesses post-COVID-19, up 16% vs. before the pandemic — in the hopes of boosting their local economy. --86% have supported a locally owned business during quarantine. Join the Movement for Free Join the movement to support local business for free today! Visit BounceBackUSA.com to submit your free listing and receive your free COVID-19 awareness and prevention poster. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com . Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 14, 2020 02:08 PM Eastern Daylight Time

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“THE SCRAPPY ENTREPRENEUR PODCAST” HOSTS CEO OF GLOBAL INTERIOR ARCHITECT FIRM WILSON ASSOCIATES

MASSMEDIA MARKETING, ADVERTISING, PR

The Scrappy Entrepreneur Podcast Season 1, Episode 19 CLICK HERE. Episode Premiered Wednesday, July 1 In the nineteenth episode of The Scrappy Entrepreneur Podcast, CEO Beth Campbell breaks down the theory behind a people-first mentality and why it optimizes business performance. She gives sage advice on building a senior management team, recruiting talent, how to stay fast and nimble as well as how to go about creating and cultivate lasting client relationships all while running a global company with a high-performing team. The Scrappy Entrepreneur Podcast publishes new episodes weekly and is available on Apple Podcasts , Spotify, YouTube and Stitcher. ABOUT THE SCRAPPY ENTREPRENEUR PODCAST Scrappy Entrepreneur podcast and online community is founded and hosted by Paula Yakubik, a self-made entrepreneur dedicated to helping aspiring entrepreneurs and business owners achieve success. The podcast features insightful conversation, including tips and tools from business leaders, experts and thought leaders to help entrepreneurs navigate the complexities of business. Follow Scrappy Entrepreneur on Facebook , LinkedIn , YouTube and Instagram . ABOUT BETH CAMPBELL Beth Campbell is the CEO of global interior architect firm Wilson Associates. Wilson is known for creating current, iconic, must-experience spaces. It has been an innovating force in hospitality design for luxury and boutique brands for nearly 50 years. Wilson has 10 offices across the globe and employs more than 225 employees. Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

July 14, 2020 10:15 AM Pacific Daylight Time

SynaVoice SOL completes three sold-out sessions!

SynaVoice SOL

SynaVoice SOL, a pop-up virtual camp for high schoolers has completed its third straight week of sold-out sessions. SynaVoice SOL features unique topics not typically found in a high school curriculum. The camp provides exposure and a resume-building experience that informs each student's college, career, and life choices. The camp is available to all and is need-blind. SynaVoice SOL fosters interesting conversations and provides college-student counselors to act as role models for the diverse group of campers. There is still time to register for the final three sessions at SynaVoice SOL. Sponsor a camper for SynaVoice SOL here. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

July 14, 2020 12:00 PM Eastern Daylight Time

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Engagement Multiplier Offers Free Employee Engagement Tools for Businesses Impacted by COVID-19

Engagement Multiplier

Engagement Multiplier ( www.engagementmultiplier.com ) a leading SaaS provider of employee engagement surveys and tools for small-to-medium enterprises, today announced an offer of free employee engagement surveys created specifically to help business leaders address the COVID-19 crisis. The free offer includes full use of Engagement Multiplier’s comprehensive benchmark assessment survey, as well as surveys designed to help leaders assess the engagement of remote teams and prepare their businesses for the return to the new normal. “It’s important for leaders to find out where their teams stand now, as economies start to reopen,” notes Stefan Wissenbach, founder and CEO of Engagement Multiplier. “They have the opportunity to create tighter cultures, capture the learning and innovation the quarantine period forced, and make the adjustments needed for their business to emerge stronger than ever before.” Designed for ease of use by smaller enterprises, Engagement Multiplier provides an online platform that captures written feedback, provides anonymous communications and scores employee engagement on six dimensions. Wissenbach notes that the current circumstances provide unusual challenges and opportunities for business leaders. “The amount of change our businesses and employees have absorbed over the second quarter of the year is truly unprecedented, and leaders have a golden opportunity to unlock the new knowledge acquired by their organization during this period,” Wissenbach states. “That’s why we’ve developed a special question module that can be added to the benchmark survey, to enable leaders to capture the new processes employees have devised, see new opportunities employees have spotted and understand challenges they need additional support in navigating.” For additional details or to register for the free offer, please visit https://signup.engagementmultiplier.com/emerge-stronger . About Engagement Multiplier Engagement Multiplier helps businesses achieve greater profitability, productivity and success by enabling leaders to quickly assess, understand and improve employee engagement and harnessing the power of the company’s Engaged Purpose (™). Using the intuitive Engagement Multiplier dashboard, business leaders can easily survey employees using a Benchmark Assessment, or gather feedback from defined teams with a customized On-Demand Survey. The company’s mission is to transform businesses and help 100 million employees become measurably more engaged. Founded in 2014, Engagement Multiplier today serves businesses and partners around the world. The "Emerge Stronger" employee engagement survey from Engagement Multiplier is designed to help business leaders get the data they need as they prepare their businesses for the New Normal. Easy to deploy and FREE to use, the survey will capture the insights and innovations their teams generated during the lockdown, and enable them to position their businesses to thrive. Contact Details Sarah Skerik +1 872-240-1918 sarah@engagementmultiplier.com

July 14, 2020 10:15 AM Eastern Daylight Time

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SynaVoice SOL virtual camp has world-class leaders for remaining sessions

SynaVoice SOL

SynaVoice SOL is a pop-up virtual camp for high school students. Unique topics are presented in one-week sessions to provide exposure to new ideas, concepts, and skills. A diverse group of campers from nine states hear from world-class experts and engage in conversations in their cabins. Counselors from elite universities facilitate the discussions and act as role models for the campers. SynaVoice SOL has completed three sold out sessions and reviews from campers have been extraordinary with 100% of campers providing positive reviews. Registration is currently open for the remaining three sessions. The week of July 20 features Amy Kurzweil, award-winning author and The New Yorker cartoonist. She will lead campers through exercises to help them write and illustrate their own personal narratives. Campers will get feedback directly from Ms. Kurzweil on Friday. The week of July 27 features, Dr. James D. Diamond , Dean of Academic Affairs at The National Tribal Trial College, former law professor at the University of Arizona College of Law, and author . Prior to teaching, Dr. Diamond practiced law for 25 years as both a state prosecutor and a defense attorney. Dr. Diamond has extensive criminal trial experience and was the lead lawyer in more than 1,000 criminal cases. He will provide real-life examples to explain the criminal justice system to the campers. He will meet live with the campers on Friday to lead the discussion and answer questions. Our last session features Curt Doty, former studio executive and award-winning marketer with an extensive legacy in television having created branding and image campaigns for clients such as Warner Bros TV, TV Guide, Discovery, ABC, FX, to name a few. He has lectured all over the world and is a visionary and outspoken creative on what is happening at the intersection of technology, content and design. Campers will learn about the influence of design from ancient history to the present day and will create logos of their own. On Friday, they will present their logos to Mr. Doty for real-time feedback. Registration is open to high school students for the final three sessions at the SynaVoice SOL website. If you would like to support the camp by sponsoring a camper you can do so here. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

July 14, 2020 09:00 AM Eastern Daylight Time

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COVID: Patents Being Abandoned At Triple The Normal Rate According to BlueIron Study

BlueIron, LLC

An updated analysis by BlueIron shows that the COVID crisis has dramatically affected business's IP strategy. This lack of confidence in the future has never been seen before and has severe implications. "Patents represent a company's confidence in the future and their ability to innovate. Companies get patents because they believe in their innovations and that they will be successful in the market," says Russ Krajec , CEO of BlueIron, which finances patent portfolios for innovative companies. "COVID has been shaken this confidence in ways we have never seen before." The abandonment rate has shot up since COVID started, especially for Small Entities, which are companies of less than 500 people. As reported in March , the abandonment rate nearly doubled, but in July, the trend has continued with abandonments nearly tripling. For Small Entities, the abandonment rate has gone from 11.7% to 31%. For Large Entities, the abandonment rate has doubled from about 6.5% to 13%. Abandonments are pending patent applications where the applicant has decided to quit prosecution. These data are from when the USPTO examiner has issued a rejection and the applicant has refused to respond, letting the patent go abandoned rather than invest more money in it. The average number of rejections for US patents is about 4.2 per patent. "Patents are 20 year assets and are typically are not affected by short term market swings. A similar study during the 2008 recession showed patent abandonment rate being very steady," says Krajec . "However, the COVID crisis has changed things in ways we have never seen before." "Certainly, companies are taking a very hard look at expenses and IP costs are one way to conserve cash during lean times. But cutting off the future value of your company by abandoning patents shows a completely different type of thinking than we have seen before." About BlueIron: BlueIron provides IP-related financing for companies from startups to publicly traded companies. BlueIron finances the cost of getting a patent and building patent portfolios, provides insurance for enforcement and defense of those patents, and can provide $2-5M loans using patents as collateral. You can read the BlueIron blog here. About Russ Krajec: Russ Krajec is a registered patent attorney who has been practicing for over 20 years, as well as a podcaster, blogger, and author. His book “Investing In Patents” describes the business criteria used to identify good inventions and good patents. Krajec is the host of the Patent Myths podcast, which looks at IP from a business standpoint. Contact Details Russ Krajec +1 970-776-4355 russ.krajec@blueironip.com Company Website https://blueironip.com

July 13, 2020 01:00 PM Mountain Daylight Time

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Nepal’s Government Actively Targets Religious Minorities

21Wilberforce

Government authorities and media outlets in Nepal are utilizing the global COVID-19 pandemic as a cover for the arbitrary arrests and denial of fundamental rights of religious minorities. Religious minority communities, including Christians, Muslims and Buddhists, in Nepal suffer increased discrimination, harassment and persecution. In October 2017, the Nepalese government passed legislation that criminalizes religious conversion which states that no one should either be involved in or encourage ‘conversion of religion.’ Those arrested and found guilty in violating this law can be imprisoned for five years and fined $500 USD.” Whether someone is Muslim or Christian or Hindu or Buddhist they are expected to stay that way. Anti-minority movements have since gained boldness and have ramped up persecution of Christians and Muslims at alarming speed. In response to the deteriorating situation, prominent non-profit organizations that advocate for the universal right to freedom of religion or belief have prepared a joint submission to the United Nations’ Universal Periodic Review process for Nepal. The Universal Periodic Review (UPR) is a unique process where the UN Human Rights Council periodically reviews he human rights records of all 193 UN Member States. The ultimate goal of the UPR is to improve human rights on the ground. The joint report , prepared by 21Wilberforce, Christian Solidarity Worldwide, Jubilee Campaign, Nepal Christian Society, The Ethics and Religious Liberty Commission and The Intellectual Muslim Association of Nepal, cites unlawful and arbitrary harassment, restrictions on freedom of religion or belief, and the detention of religious minority communities in Nepal. While the Nepalese government might investigate these incidents, they routinely do not hold accountable the officials and security responsible for the occurrences. The report concludes with a set of recommendations for Nepal to adopt that can help secure justice and freedom of religion or belief for citizens of Nepal. Contact Details Lou Ann Sabatier +1 703-216-2941 Lsabatier@21Wilberforce.org Company Website https://21Wilberforce.org

July 13, 2020 02:00 PM Eastern Daylight Time

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