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News Release Digital Asset Direct

Holiday Hosting Made Simple

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/HPGLegjpG08 This year more than 53-million people are expected to head out and spend time with friends and family. Registered Dietitian Nutritionist, Mia Syn shares her tips for those taking on the hosting gig and setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: As restrictions continue to lift, many Americans are catching up in person with extended family and friends. Syn admits hosting can feel stressful at times, especially after close to two years off, saying, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “One of my favorites is Blue Diamond’s Wasabi & Soy Sauce Almonds. They have a kick and a salty, sweet finish. I also like the Honey Roasted Almonds for a sweet flavor with a hint of salt.” She also points to one holiday staple that helps make every gathering a success — eggnog. One brand she turns to is Almond Breeze Almondmilk Nog, calling it the perfect dairy-free version of the classic holiday beverage with the same creamy taste of traditional eggnog. “Having a few cartons of Almond Breeze Almondmilk Nog on hand will make holiday entertaining a breeze,” says Syn. These products are available at grocery stores nationwide. Consumers can also use Blue Diamond’s product locator tool to find a nearby store. https://www.bluediamond.com/ Facebook: @BlueDiamondAlmonds / @AlmondBreeze Instagram: @bluediamond / @almondbreeze Twitter: @bluediamond / @almondbreeze KEEP DESSERTS TOP OF MIND: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “They might show up last on the menu, but they’re always top of my mind.” Pies are synonymous with the holiday season, whether apple, pecan, or pumpkin, and she turns to one brand to top them with added flavor. “Reddi-wip is a delicious whipped topping to have on hand for all of your favorite desserts. What you might not know is that there are a variety of options for various tastes and dietary preferences, all with creamy, tasty flavor,” adds Syn. As a dietitian, she really likes Reddi-wip Zero Sugar. It’s a great option for anyone hosting keto-friendly guests or those wanting to cut back on added sugar. It’s made with real cream and has 0 grams of sugar per-serving. Syn also turns to the brands vegan or dairy-free options. Reddi-wip offers two non-dairy varieties in coconut and almond. Both have the creaminess without the added dairy. Shoppers can find Reddi-wip at retailers nationwide. https://www.reddiwip.com/ Facebook: @ReddiWip Instagram: @Reddiwip Twitter: @RealReddiWip STOP DOING DISHES: The Registered Dietician Nutritionist, says that planning the food, fun and festivities can be exciting, but the cleanup is often taxing and requires a lot of time. She says her final holiday hosting tip is sure to shock. “Stop doing dishes! No one likes it, and it takes time away from being with your family and friends. Instead enjoy the holiday experience,” she adds. This time of year is often busy and should be spent on special traditions, making new memories, and being with the ones you love. Syn says The Chinet® brand can help make cleanup easier so partygoers can spend more time with your family. The Chinet Classic® products are made for what’s on your menu — whether main dishes, like a roast turkey, prime rib roast, or an old-fashioned ham with brown sugar and mustard glaze, or the Chinet Crystal® products, that add a fancy touch to meals, perfect for a pork tenderloin, seared duck or scallops, or lamb with garlic and rosemary. The best part, adds Syn, “The Chinet brand helps remove all the hassle of cleanup. When you’re done eating dinner or dessert, you throw everything away and have all that extra time for family fun.” For more information, go to mychinet.com. Facebook: Facebook.com/mychinet Instagram: Instagram.com/mychinet Twitter: Twitter.com/mychinet About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 12:00 PM Eastern Standard Time

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How to Figure Out Medicare and Choose the Right Plan

YourUpdateTV

Choosing a Medicare plan can feel overwhelming. Ten thousand baby boomers age into Medicare everyday with questions about getting the right, affordable healthcare coverage and finding a Medicare plan that fits their needs. Recently, Keira Krausz, the Chief Marketing Officer at ClearMatch™ Medicare, part of HealthPlanOne, teamed with YourUpdateTV on a satellite media tour to share tips on how to make this year’s Medicare enrollment less confusing. A video accompanying this announcement is available at: https://youtu.be/58vAvLAhVyIQ For nearly 63 million Medicare beneficiaries or individuals turning 65 who need affordable health plan coverage, Medicare’s Annual Enrollment Period is here, and it will end in December 7 th. Choosing a Medicare plan can feel overwhelming. According to a recent survey, 58 percent of Medicare members say they don’t look forward to reviewing their Medicare plan, with 23 percent of people sharing that reviewing their plan is as delightful as having a colonoscopy. In 2019, 71 percent of Medicare beneficiaries said they didn’t compare plans during the open enrollment period, according to a Kaiser study published last month. Not comparing plans is a missed opportunity – because each year plans and benefits change – it’s important for individuals to compare their options, and a broker like ClearMatch™ Medicare can easily provide you a simple comparison of best plans. ClearMatch™ Medicare is committed to “de-complexify” Medicare for customers across the country. They match each customer with the right plan at the right place to deliver better health and peace of mind. The company can support customers throughout their Medicare journey, with a focus on the long-term. ClearMatch agents guide customers at every step of the way, from identifying and enrolling in a plan to reviewing coverage each year to make sure customers get all the benefits they deserve. To learn more about this year’s Medicare’s Annual Enrollment period and ClearMatch™ Medicare, go to: clearmatchmedicare.com About Keira Krausz: An award-winning Direct-to-Consumer marketer, Krausz has spent her career focused on the melding of data-driven analytics and compelling creative. Krausz led the launch of the ClearMatch™ Medicare brand. The brand’s purpose is to match each customer with a Medicare plan that delivers the benefits the customer is entitled to, to support better health and deliver peace of mind. The company expects potential customers will benefit from its digital content and then leverage a hybrid approach – an ecommerce platform plus a licensed ClearMatch™ Medicare insurance agent – to gain a solid understanding of options and enroll in a plan. ClearMatch™ Medicare agents, supported by the company, then will build a long-term relationship with each customer to ensure satisfaction. From 2013-2018 Krausz was the CMO and EVP of Nutrisystem, Inc., where her team reversed a seven-year decline and returned the company to sustained growth, to nearly double revenue and quadruple EBITDA. Prior to Nutrisystem, Krausz held leadership positions at Time Inc. and the Reader’s Digest Association, Inc. Krausz attended Cornell University as an undergraduate and has an MBA from the Tuck School at Dartmouth College. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 12:00 PM Eastern Standard Time

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DOGTV Launches First Original Program for Pet Owners, “Paws for Love”

DOGTV

DOGTV is premiering its first programming geared toward pet owners with a new docuseries that begins December 9. “Paws for Love” is a show that follows Nashville couple Sean and Christina Conlon — and their golden retriever therapy dog Nash — who sold 90 percent of their possessions to begin a quest to travel around America helping others through therapy dogs. In the Fall of 2019, they went through training and certifying Nash as a therapy dog. Immediately, they started serving around the Nashville area in schools, fire stations, and police stations. They saw people light up around Nash in a genuine and unique way, and knew therapy work was exactly what they were meant to be doing as a family. But once COVID hit, everything came to a screeching halt. Sean and Christina couldn’t serve with Nash any longer, but they knew they had to do something. So they launched Nashies, a single ingredient dog treat company that financially supports therapy dog organizations across the United States. However, they realized it wasn’t just a financial problem these organizations were facing in the pandemic, it was an awareness problem. And in a time where the world needed therapy dogs more than ever, they felt called to do something bigger and more hands-on. In late 2020, they sold 90 percent of their stuff, got an RV, and started traveling the U.S. on the @PawsForLove Tour, volunteering with Nash and creating positive, encouraging content to share on their social media that brings a smile to people’s faces. “We heard very clearly that we needed to shine a bright spotlight on the incredible work that these therapy dog organizations do day in and day out for our communities,” said Sean Conlon. “The reality is that every single one of us needs more love and compassion than we ever have before, and there’s a lot we can learn a lot from our canine companions. And we reacted by doing the only thing we could think to do because of how strongly we felt about this calling. “We sold 90 percent of our worldly possessions because we knew it would take money to accomplish this mission, and we knew it couldn’t wait, so we just started selling our stuff. What we began to realize is the stuff in our life was simply a weight that was holding us back, and was just sitting there idle. But we knew if we could turn that stuff into something that could impact others, we would happily part with it,” he said. The couple embarked on a 15-city tour starting in January 2021. “Paws for Love” tracks their journey through 10 weekly 30-minute shows starting on December 9, with new episodes every Thursday. Beke Lubeach, General Manager and Chief Marketing Officer of DOGTV, said the show is an ideal and entertaining foray into new territory for the network. “This is an incredible series that tells a wonderful story about the dedication of Christina and Sean to improving people’s lives,” she said. “We thought this was the perfect opportunity to expand the impact of DOGTV by telling their story as the first programming we have provided for pet owners. We look forward to sharing ‘Paws for Love’ with the DOGTV family over the coming months.” DOGTV will donate $1 per view of Episode 1 of “Paws For Love” up to $5,000 to the Alliance of Therapy Dogs Junior Handler Program. The program is aimed at educating the younger generations on the benefits of volunteering with their dogs so that they can learn early and have a life of service. Alliance of Therapy Dogs provides testing, certification, registration, support, and insurance for members who volunteer with dogs to visit hospitals, special needs centers, schools, nursing homes, and other facilities and events in their communities. Alliance of Therapy Dogs is a network of caring volunteers who are willing to share our special canines to bring smiles and joy to people, young and old alike across the United States, Puerto Rico, and Canada. DOGTV is planning on rolling out new series for pet parents to watch on a quarterly basis over the next year — marking the first time the channel has aired television format shows for people. DOGTV is now available in the US, Mexico, Brazil, Portugal and S. Korea via cable and satellite providers and Direct To Consumer through their app available on Roku, AppleTV, Amazon FireTV, iOS and Android devices everywhere. The channel also has a robust online and social media presence as well. DOGTV’s approach toward pet enrichment is based on more than 60 scientific studies. The channel’s content is focused on behavior and how visual stimuli can impact it, ways to help dogs counter anxiety and stimulation and enrichment through music and sound. About DOGTV DOGTV is a 24/7 channel with programs scientifically developed to provide the right company for dogs when left alone. Through years of research by some of the world’s top pet experts, special content was created to meet specific attributes of a dog’s sense of vision and hearing and supports their natural behavior patterns. The result: a confident, happy dog, who’s less likely to develop stress, separation anxiety or other related problems. To learn more about DOGTV or follow us on social media, please visit: Website: www.dogtv.com Facebook: https://www.facebook.com/dogtv Instagram: https://www.instagram.com/dogtv/ YouTube: https://www.youtube.com/user/DOGTVWORLD NOTE: Interviews available with the Conlons — please contact Tom Evans to schedule Contact Details Tom Evans +1 602-448-5483 tevans@onadvertising.com

December 03, 2021 11:46 AM Eastern Standard Time

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True Colors Film Festival: A Feast of Firsts & Award-Winning Short Films & Dialogues All Free to Stream Globally

True Colors Film Festival

SINGAPORE - Media OutReach - 3 December 2021 - True Colors Film Festival (TCFF) returns from today offering audiences around the world free streaming of 20 short films and 4 Dialogues. Presented by The Nippon Foundation, the films present new and sometimes radical human perspectives about life and the pursuit of happiness. Highlights include: The world’s first Oscar-nominated film featuring a DeafBlind Actor, 2021 Oscar-nominated FEELING THROUGH and its ‘making of’ documentary, CONNECTING THE DOTS; Oscar-winning short films THE SILENT CHILD (2017) and HELIUM (2013); Official Selection of the Fashion Film Festival Milano from 13-18 January 2022, THE FUTURE IS NOW!, a True Colors Festival documentary. ON BEAUTY, inspired by the work of photographer and founder of Positive Exposure, Rick Guidotti, who challenges the ‘universal’ beauty standard espoused by the fashion industry. Dialogues: Hear first-hand from US director Doug Roland (FEELING THROUGH) and his cast Robert Tarango and Steven Prescod; Tunku Mona Riza (REDHA) from Malaysia who chats with Singaporean actor and educator, Aidli Mosbit; US director Amanda Lukoff (THE R-WORD), with sibling and self-advocates, Singaporeans Tasneem Majeed and Allan Cai; and US photographer Rick Guidotti with Tokyo-based photographer and multimedia artist, Lily Shu, and Singaporean actor and host Oon Shu An. “There’s no shortage of options for streaming movies on demand, but here you’ll discover a selection not found anywhere else; a one-stop shop of award-winning films and dialogues about Perspectives that will entertain, challenge and inspire,” says Audrey Perera, Executive Producer of True Colors Film Festival 2021. Shorts and Dialogues can be viewed around the world via Vimeo, Features can be watched on The Projector Plus by viewers across Asia, and the bonus program can be viewed on Filmbankmedia only in Japan and Singapore. For more information, visit the TCFF 2021 website. For updates, sign-up for the TCFF 2021 mailer. True Colors Film Festival 2021 is a free online event that launches on December 3, coinciding with International Day of Persons with Disabilities (IDPD). Now in its second edition, the first True Colors Film Festival, held in 2020, drew an audience of almost 8,000 from 39 countries. Trailer: https://www.youtube.com/watch?v=vp7ZhaKBBbc Contact Details Hana Kim +65 9272 6747 hana@lightyears-comm.com Michelle Theseira +65 9099 6840 michelle@lightyears-comm.com

December 03, 2021 08:00 AM Eastern Standard Time

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COMCAST'S INTERNET ESSENTIALS PROGRAM AND SERJOBS ANNOUNCE TECHNICAL SKILLS TRAINING PARTNERSHIP AND $30,000 DONATION

Comcast Houston

Comcast's Internet Essentials program today announced the award of a $30,000 financial grant and donated 1,000 laptops to SERJobs, whose mission is to help individuals from low-income communities transform their lives through education training, employment, and financial empowerment services. The grant and donation are part of a new partnership to fund technical skills training and readiness certifications for clients of SERJobs. This program will offer digital skills training opportunities, including Microsoft Office, PowerPoint, Excel and professional development. “SERJobs is excited to celebrate 10 years of Comcast's Internet Essentials program,” said Sheroo Mukhtiar, CEO, SERJobs. “The Workforce Development Rally highlights the importance of digital literacy in our increasingly virtual world—especially as technology and the needs of our economy evolve. We are grateful to Comcast for their ongoing partnership and support of SERJobs’ and our members.” The announcement is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities; and coincides with the 10th anniversary of its Internet Essentials program, which has connected a cumulative total of more than 10 million people to the Internet at home – most for the very first time. Comcast’s expanded eligibility for Internet Essentials, now including all Federal Pell Grant recipients within its service area, will enable even more students to stay connected as they continue to pursue degrees at colleges, universities, and technical schools. “Ten years is a remarkable milestone, signifying an extraordinary amount of work and collaboration with our incredible community partners across Houston,” said Toni Beck, Vice President of External Affairs, Comcast Houston. “Together, we have connected hundreds of thousands of people to the power of the Internet at home, and to the endless opportunity, education, growth, and discovery it provides. Our work is not done, and we are excited to partner with SERJobs to ensure the next generation of leaders in Houston are equipped with the technical training they need to succeed in an increasingly digital world.” Comcast’s top priorities are connecting people to the Internet at home, equipping safe spaces with free WiFi and working with a robust network of nonprofit community organizations, city leaders, and business partners to create opportunities for low-income Americans. As the nation’s largest internet provider, Comcast supports cooperation between communities, businesses and non-profit organizations to enhance digital equity. Comcast’s $1 billion commitment will include investments in several critical areas, including: additional support for the Lift Zone initiative, which establishes free WiFi access in 50 community centers in Houston, and 1,000+ community centers nationwide, for students and adults by the end of 2021; new laptop and computer donations; over $100,000 in digital equity grants for local Houston nonprofit community organizations to create opportunities for low-income Houstonians – particularly in media, technology, and entrepreneurship; and continued investment in the company’s landmark Internet Essentials program. Project UP & Comcast’s $1 Billion Commitment to Advancing Digital Equity: For over a decade, connecting more people to the Internet and the technology they need to participate and excel in an increasingly digital world has been a core focus for the company. Looking toward the next ten years, Comcast is building on that foundation and expanding its impact through Project UP, a comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. Backed by a $1 billion commitment to reach 50 million people, Project UP encompasses the programs and community partnerships across Comcast, NBCUniversal, and Sky that connect people to the Internet, advance economic mobility and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators. For more information on Project UP and the latest news on efforts to address digital inequities visit https://corporate.comcast.com/impact/project-up. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, Peacock, NBC News, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. About SERJobs: SERJobs Houston, a regional affiliate of SER Jobs for Progress National, Inc., is a nonprofit organization empowering individuals to transform their lives through education, training, employment, and financial empowerment services. Founded in 1965 as a volunteer job bank for Hispanic veterans, SERJobs has evolved, and now operates offices in Houston, Galveston and Fort Bend. SERJobs serves individuals in 13 Texas counties and assists more than 4,000 members access better opportunities every year. For more information, visit serjobs.org Contact Details Comcast Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com SERJobs Christi Vasquez +1 832-890-3606 Company Website https://houston.comcast.com/

December 02, 2021 09:01 AM Central Standard Time

Kitchen Magic Announces 2022 Kitchen Design Forecast

Kitchen Magic

Kitchen Magic, a family-owned and operated kitchen remodeling company with over 41 years of experience under its toolbelt, announced today its forecast for what the top trends in kitchen design will be in 2022, keeping homeowners informed on how to stay on the cutting edge of remodeling in the new year. According to the Joint Center for Housing Studies at Harvard University, elevated spending on residential remodeling projects will continue well into 2022. After a time of unprecedented change that spurred an exponential increase in the time homeowners spent at their homes and in their kitchens, kitchen design as we knew it, changed forever. Homeowners are still looking to further improve their kitchens, inspired by a renewed appreciation for the most used room in the home. With the new year presenting a much-needed fresh start for many, Kitchen Magic is committed to keeping clients on the forefront, uncovering ways to refresh the kitchen by way of remodeling, thus, helping them achieve their renovation resolutions. “In 2022, homeowners will be looking to optimize space and service areas in the kitchen,” said JT Norman, Product & Design Innovation Lead for Kitchen Magic. "Building up these functional areas sets the stage for a sleek and clean kitchen aesthetic.” The company’s design and innovation experts have pulled together a forecast that truly coincides with the clutter-free and practicality often associated with a new beginning. A small sampling of the 2022 Kitchen Magic design trends forecast includes: Knobs & Pulls: The Jewelry of the Kitchen Brass, gold, and champagne tone fixtures are the latest in kitchen hardware. A gold finish is one of the best ways to a add a touch of glamour to the kitchen. Forest Bathing This trend brings the outside inside using materials such as wood, stone, and greenery. When deciding on a palette, think deep, rustic hues and use of color in unexpected places such as appliances and hoods. Scandinavian Influence This trend can be described in 3 words: Clean. Minimalist. Simple. This motif features smooth, straight lines; open floor plans; large glass windows; low profile cabinetry; and geometric shapes. Vinyl is in Vogue Product manufacturing technology has come a long way with homeowners impressed by the fact that they are unable to distinguish vinyl flooring from real wood or stone. It’s one of the more cost-effective flooring options on the market. This product trend will continue past 2022 because of vinyl flooring’s durability and designs. While many homeowners are waiting for January 1 st to commence any remodeling projects, Kitchen Magic hopes that this kitchen design forecast will inspire clients to be “out with the old, in with the new” ahead of the new year. Kitchen Magic’s full 2022 kitchen design trends forecast can be downloaded here. Kitchen Magic has teams of consultants across the Northeast to help homeowners in these regions envision their upcoming projects. To learn more and schedule your free consultation, visit www.kitchenmagic.com. About Kitchen Magic Kitchen Magic is a kitchen remodeling company with headquarters and manufacturing facilities located in Nazareth, PA. Kitchen Magic has been family-owned and operated since 1979. Using an exclusive cabinet refacing process, Kitchen Magic has transformed nearly 60,000 kitchens. Today, Kitchen Magic serves CT, DE, MA, NJ, NY, PA, and RI. Kitchen Magic is recognized by Qualified Remodeler as #1 in kitchen remodeling nationwide, an 11-time Angie's List Super Service Award winner, a Best of Houzz winner for design & service 10 times, and an honored 8-time winner of The Morning Call's Top Workplace Award. Contact Details Kitchen Magic LInda Fennessy +1 800-237-0799 linda.fennessy@kitchenmagic.com Direct Linda Fennessy +1 610-217-0964 Company Website https://www.kitchenmagic.com

December 02, 2021 09:13 AM Eastern Standard Time

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How One Artist Merged Man and Machine

The Kirby Foundation

Nestled in Loveland, Colorado, is artist Paul Kirby’s studio. Inside that studio stands a 10-foot by 10-foot AI-powered robot named Dulcinea, capable of producing masterful paintings with exquisite brushwork in the manner of the Renaissance virtuosos. Kirby created Dulcinea, named after a character in Don Quixote, as his partner, muse and medium — a delicate dance between man and machine. Unlike other efforts to recreate art with artificial intelligence, Kirby didn’t design Dulcinea to think like a human being. He designed her to paint like a human being, relying on both his artistic skills and his coding prowess in a process he calls “ fusioneering, ” the pursuit of a single vision while combining multiple passions or interests. “My mission was to combine my expertise and passion for technology, science and invention, with my love of art and aesthetics,” said Kirby. Now Dulcinea has a different mission. In hopes to inspire others, Kirby produced a film documenting Dulcinea’s creation and his 40-year journey to embody fusioneering. Entitled “ Brushstroke,” the short documentary film chronicles the pain and passion that fueled him, his work, and Dulcinea’s creation. In his story, we realize that art and science can become one, that our disparate strengths can all work together and that a steadfast commitment to our dreams will make them a reality —no matter how unconventional. "While I remain passionate about creating in collaboration with Dulcinea," he says, "my focus for the work has changed. She stands as a role model now, the manifestation that anyone can carve out a unique path for themselves by cultivating and combining their strengths and passions.” The film has been included in both the Vail Film Festival and the Portland Film Festival, with more appearances scheduled for early 2022. Viewers can also watch “Brushstroke” by visiting Kirby’s website: www.thefusioneer.com. The Kirby Foundation Guided by the belief that all of us can fuse our interests, skills and passions into a unique vision of innovation and purpose, The Kirby Foundation inspires others through the example of its founder Paul Kirby. He was the first "fusioneer," combining his interest in science, technology, and art to create Dulcinea, a 10-foot by 10-foot, AI-powered, painting robot. Unlike efforts to recreate art with artificial intelligence, Dulcinea — using paints, brushes and canvas — creates singular masterpieces based on Kirby’s vision, artistry and coding skills. Today the foundation’s vision is to encourage and empower all to become "fusioneers" and pursue their dreams. Learn more about Kirby's vision and the work of the foundation at www.thefusioneer.com. Contact Details Center Reach Communications Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://thefusioneer.com/

December 02, 2021 09:13 AM Eastern Standard Time

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A world first: SmartFrame and Adobe-led CAI work in collaboration to validate image provenance and protect images from misuse online

SmartFrame Technologies

SmartFrame Technologies, the first-to-market image-streaming technology provider, today announced the world’s first test of end-to-end image authentication and protection in collaboration with the Adobe-led Content Authenticity Initiative (CAI). It’s estimated that over 2.5 billion images are either stolen or have their copyright infringed every day, which robs content creators of their livelihood and empowers those intent on spreading fake news and misinformation on social media platforms and elsewhere online. With trillions of digital photographs readily available online, no meaningful protection, and the proliferation of easy-to-use editing software, image theft, manipulation, and misrepresentation has become a very real threat to our society. That’s why SmartFrame has been working with the Adobe-led CAI to create a solution that combines robust image protection with provenance authentication, fit for a digital world that has become like the Wild West when it comes to image theft and misuse. Putting the technologies to the test The CAI is showcasing what the eventual future of trusted image capture for consumers will look like through use of a prototype device. This device uses Truepic’s groundbreaking native integration of hardware-secured photo capture, powered by the Qualcomm® Snapdragon™ 865 5G Mobile Platform. The device was given to renowned photographer David Yarrow, who shot to fame with his iconic image of soccer player Diego Maradona holding aloft the World Cup in 1986, to test out the enhanced end-to-end image authentication and protection systems resulting from the collaboration between SmartFrame Technologies and the CAI. “The shoot was in Dinokeng Game Reserve with Kevin Richardson, who’s known as the lion whisperer,” says Cameron Yarrow, who was part of the production team on the shoot. The aim was to create a powerful portrait of a lion’s face. However, wild animals don’t always pose for photographs, so having Kevin on hand was key. By selecting ‘Secure Mode’ on the CAI-enabled device, the team could easily attach essential data to the image at the point of capture, proving the image’s origin. It’s also possible to add further details to this through the CAI function found within image-editing software, recording edits made in post-production. Such seamless integration meant the process of creating the image was exactly the same as what the team was already used to. The difference became apparent when publishing the image as a SmartFrame, as demonstrated in the link below. With a simple tap of the info icon in the top-left-hand corner of the SmartFrame, it’s possible to view the image’s attribution and history data, with the option of viewing further details on a dedicated verification page. The CAI data function combines seamlessly with SmartFrame’s interactive image-streaming interface. This new way to display images online supports high-quality images up to 100MP in resolution, and uses a wide range of immersive functions to present them in all their glory. These include a full-screen viewing mode, together with the ability to zoom in to explore the finest details, all without affecting page-loading times. More importantly, however, SmartFrames provide advanced security against image theft. Dragging and dropping is made impossible, while right-clicks and screenshots are met with image-obscuring copyright warnings. Furthermore, built-in captions ensure permanent attribution. This not only helps to prevent image piracy, but also raises awareness of copyright restrictions. Through the use of deterrent messages, users are reminded that the image they are viewing is subject to copyright and are instead encouraged to share it legally using the Embed and Share functions. By sharing images in this way, they will carry all the enhanced viewing and security features, together with permanent attribution and CAI provenance data outlined above, wherever they are embedded. This means publishers can benefit from increased engagement and dwell times, image owners can monitor and control their valuable assets, and users can enjoy an extra level of protection against disinformation, leading to a higher level of trust. This pioneering collaboration is taking sure steps towards a safer online environment. Rob Sewell, CEO of SmartFrame Technologies, comments: “This marks the beginning of a new era in image publishing, where users have greater transparency and photographers can once again ensure their art is being used in the way it was intended. By working together, we can create a digital world where it’s okay to believe what you see.’’ Read more about the test and see the first ever CAI-enabled SmartFrame here SmartFrame applications outside of image protection: SmartFrame offers numerous additional benefits, such as its in-image contextual and cookie-less advertising system. Content owners can capitalise on the interest in their images and get paid when these are viewed, while publishers can embed images on their sites and gain a share of the revenues from the display of these ads. Advertisers, meanwhile, can reach new and relevant audiences, with ads that are contextually targeted to the image content, webpage and location of the viewer, all within a highly viewable premium ad unit placement. About SmartFrame Founded in 2015, SmartFrame Technologies is a London-based software provider with an aim to redefine the digital image standard. Its SmartFrame platform allows content owners and brands to protect their assets and present them in the best possible way, while also allowing publishers to source and embed high-quality images, and for everyone involved to generate new revenue streams by way of in-image advertising. About Adobe Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences. About the CAI The Content Authenticity Initiative is a group working together to fight misinformation and add a layer of verifiable trust to all types of digital content, starting with photo and video, through provenance and attribution solutions. We’re creating a secure end-to-end system for digital content provenance through open-source development, cross-industry collaboration, and interoperability of tools. Additional image access information. To get images associated with the article follow link below: https://smartframe.io/blog/smartframe-and-cai-working-together-to-validate-provenance-and-improve-image-protection/ Contact Details SmartFrame Technologies Jill Kent +44 7760 470309 info@prsuperstar.co.uk

December 02, 2021 06:10 AM Eastern Standard Time

Oprah’s Favorite Things with Gayle King and Adam Glassman

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/5zdxoXdJxYg 2021 marks the 25 th anniversary of Oprah’s Favorite Things and Gayle King, co-host of " CBS Mornings " and editor-at-large of Oprah Daily and Adam Glassman, creative director of Oprah Daily conducted a nationwide media tour to discuss highlights from this year’s list. Spotlighting small businesses and the inspiring stories of the owners behind the products has been part of the mission of Oprah’s Favorite Things from the very start. This is the biggest list ever with 110 items and most of the items selected are from small businesses, women-owned brands or companies owned by people of color. Some of the highlights include: Rebel Girls Books, Crayon Case Notepad iShadow Palettes, Fab Fête White Corn & Truffle Cheese Soufflé, Henry Masks and Oprah’s The Life You Want Planner. Part weekly planner, part intention journal, this beautiful book created by the Oprah Daily editors and Oprah will inspire you to make self-reflection and setting intentions a daily practice—and help you answer the ultimate question, “How do I become more of me?” Starting in January 2022, Oprah will host monthly livestream events exclusively for Oprah Daily Insiders to guide us through each of these topics. We’ll have surrounding content and conversation on OprahDaily.com every single day to support your journey. Oprah Daily Insiders receive unlimited access to OprahDaily.com, as well as special deals and discounts on Oprah-related events, access to their favorite stories and interviews from the magazine archives of O, The Oprah Magazine, and the chance to connect with other readers. Access to the membership program is $50, which also includes a subscription to the new O Quarterly. We have more fun surprises planned in the coming months so head to OprahDaily.com to join now or become an Oprah Daily Insider here. You can pick up the Winter Issue of O Quarterly featuring Oprah’s Favorite Things on newsstands now or head to OprahDaily.com to sign up to be an Oprah Daily Insider or shop the list on Oprah Daily and Amazon. To see the full list of items please visit https://www.oprahdaily.com/oprah-favorite-things-2021. For more information, visit oprahdaily.com/oprah-favorite-things-2021 About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. About Oprah Daily: Building on the mission and legacy of O, The Oprah Magazine — which for two decades guided its loyal audience toward living their best lives — Oprah Winfrey and Hearst Magazines introduced Oprah Daily, which includes OprahDaily.com, a new destination with thoughtful digital storytelling; O Quarterly, a new print edition that will publish four times a year; and Oprah Daily Insider, a special membership-only community, where readers can connect live with Oprah other O personalities, including Editor-at-Large Gayle King, Creative Director Adam Glassman and more. Follow Oprah Daily on Instagram, Twitter, Facebook, and Pinterest. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 01, 2021 05:00 PM Eastern Standard Time

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