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Alexanders Grace Secures Angel Funding for New Automated Influencer Marketing Platform

Alexanders Grace

First-of-its-kind platform brings transparency, hyper-targeting, and attribution to marketing and e-commerce, connecting social influencers, brands, and agencies; AG empowers celebrity through micro influencers to grow and monetize social presence Alexanders Grace, a first-of-its kind automated influencer marketing platform, today announced that it has received funding from angel investor and Baltimore business icon, Steven DeCastro. For businesses that want to leverage social influencers for marketing to target audiences, Alexanders Grace is a free solution that matches brands with influencers using pre-determined filters, organizational campaign goals, and assigns a publicly accessible Influencer Trust Score (ITS) that reflects an individual’s effectiveness and value. “AG provides brands with choice and control while compensating users for their engagement,” said Alexanders Grace CEO and Co-founder, Brad Bergersen. “For influencer marketing agencies, our platform offers a new channel for increasing their respective clients’ visibility and for creating new streams of recurring revenue.” Influencer engagement is a widely popular marketing practice, yet many brands struggle with attribution and measuring campaign ROI. Alexanders Grace not only solves transparency issues with its proprietary technology, but also incentivizes average citizens to monetize their social presence. According to industry data, engagement rate, such as the total number of likes, comments, and shares, is the best indicator of campaign effectiveness. Higher engagement rates lead to more awareness, conversions, and quantifiable ROI. “In a world where Facebook generates four million likes every minute, and in which more than 100 million photos are uploaded to Instagram daily, both influencers and brands need to build a following of targeted, engaged consumers to be relevant. The alternative is obscurity and no brand recognition. “Alexanders Grace helps you stand out on social media, providing a pipeline for consistent growth,” added Bergersen. “In addition, Alexanders Grace lets brands and users search influencers for free, which is something nobody else is offering.” AG serves as a pipeline for organic engagement with brands’ products and services. Influencers with the highest engagement rates are not famous people, but rather micro and nano influencers: ordinary people with under 10,000 followers for whom net engagement rates are between three to six times higher than that of a celebrity. AG aggregates myriad nano and micro influencers to create the perfect profile. “Imagine a smaller influencer with 10,000 followers who runs a coffee lovers review site that sells specialty products such as French presses, custom branded beans, organic filters, and other related items,” said Alexanders Grace Co-founder and Chief Technology Officer, Scott Mitchell. “While this person may not have a global presence comparable to actors, professional athletes, or high-profile media personalities, she does, however, have dedicated fans who comprise a highly-targeted audience that trusts and acts on her recommendations. “By leveraging big data and automation, AG has revolutionized the process of how influencers, brands, and customers interact.” Influencers on AG are compensated for supporting campaigns with posts from their respective social media accounts that funnel traffic to a brand’s web store. Important to note is that Alexanders Grace covers all costs from post to store checkout, in addition to managing communications, logistics and shipping. AG will also pay users for participating in surveys. To sign up for Alexanders Grace, please visit www.AlexandersGrace.com. ABOUT ALEXANDERS GRACE Headquartered in Baltimore, MD, Alexanders Grace is an automated influencer marketing and engagement platform that connects brands with the people who can reach their respective target audiences. Visit www.AlexandersGrace.com to launch your influencer journey! Contact Details Mostafa Razzak +1 917-912-0623 m.razzak@jmrconnect.net

March 10, 2022 10:32 AM Eastern Standard Time

BNPL fintech in3 secures $11.1m Series A from Finch Capital; partners with Worldline of offer free BNPL services

in3

in3, a leading Dutch Buy-Now-Pay-Later (BNPL) fintech business, has today announced a $11.1m funding round from Finch Capital as growth soars. In addition to this, in3 are today launching free BNPL services for consumers, starting in the Netherlands, through an innovative partnership with global digital payments leader Worldline. Working with payment service partners, in3 offers consumers the ability to pay for purchases in three instalments at zero costs: no interest or transaction costs and without credit registration. Current customers include Kwik Fit, EP, La Souris, Matt sleeps, Dekbed-Discounter. Through their partnership with WorldLine, in3 will provide them with a technology stack that will allow both online and offline merchants, who are part of the Worldline network, to offer BNPL payment services to its customers without additional integrations. The BNPL payment in the Netherlands is expected to grow by 74.8% in 2022 reaching $7.6b. This growth has been spurred on businesses moving online and by the growth of ecommerce, more generally. The pandemic certainly helped propel the move to online. Looking ahead, the BNPL payment adoption is expected to grow steadily at a CAGR of 32.8% over the next 6 years. The BNPL Gross Merchandise Value in the country will increase from $4.3b in 2021 to reach $41.7b million in 2028. Hans Langenhuizen, CEO in3: “We will be supporting Worldline’s merchants by enabling them to offer BNPL to consumers at no fee. We look forward to working with their team and customers. This is testament to the robust platform of in3 and our dedicated team to create seamless integrations with all our partners.” in3 was created in 2018 as an antidote to the traditional BNPL market, Hans Langenhuizen reflected on the early days: “Our founding team was part of the early wave of the BNPL movement in the early 2010s. It quickly became a crowded market so we stood back and took a fresh look at the BNPL model and saw several limitations in all of the available products. First, you need to pay the full amount within 14 days and there are very low spending limits. At the same time we noticed a demand to pay larger expenses in instalments. But paying in instalments has even more disadvantages for consumers such as high interest rates and they are documented in their national credit register. These products benefit from people who cannot afford to buy at one time. This was not sustainable from perspective.” “in3 was our honest approach to offer BNPL to consumers without costs which effectively allowed people to pay in 3 instalments within sixty days, with 0% interest. Because of the term of 60 days, a registration in the credit registers is not required. This gives the consumer the possibility to buy what they want instead of compromising on quality products. For example, you can buy that refrigerator at no extra cost and then you have three salaries to pay for it. Our merchants profit from in3 in their checkout as well: it results in a substantial increase in transactions and importantly, a higher average transaction value. We see that the buyer more often goes for the more expensive product.” Erwin Oudshoorn, Manager Direct Sales Netherlands: “BNPL is a tremendous value add for merchants in today’s uncertain times and we are thrilled to work with the team at in3 to expand our service offerings.” To support the company’s rapid growth, In3 has secured a $11.1m funding round from Finch Capital. The capital will be used to further build out the technology platform and continuously invest in improved customer satisfaction through strategic hiring across the entire team. Radboud Vlaar, MD Finch Capital: ‘’in3 has demonstrated a steady and consistent growth trajectory due to its strong technological capabilities and management which has enabled it to provide BNPL to Dutch consumers through integrations with payments providers. The company is enabling a truly omnichannel payments solution.’’ About In3 In3, founded in 2018, provides more than 1,500 online and offline merchants with Buy Now Pay Later payment solutions. Working with payment partners, it offers consumers the ability to pay for purchases in three instalments at zero costs: no interest - or transaction costs and without credit registration. With its seamless technology platform and consumer friendly approach, in3 scores an average customer satisfaction of 9.3/10 according to kiyoh.com. This year’s goals are to enter the German market and roll-out an in-store solution. For more information: http://www.payin3.eu/. About Finch Capital Founded in 2013, Finch Capital is a series A/B investor in high-growth financial technologies companies run by exceptional entrepreneurs. Our mission is to fund and support the best entrepreneurs creating products that will shape the future of finance. We leverage our international network and industry expertise to enable our portfolio companies to grow into leaders in their field. We have a track-record of backing future industry champions including AccountsIQ, Aylien, BUX, Brickblock, Brytlyt, Fixico, Fourthline, Goodlord, Grab, Hiber, Twisto and ZOPA. Finch Capital consists of a team of 12 investment professionals with wide entrepreneurial experience (e.g. Adyen, Deliveroo, Deepmind), prior investment experience (e.g. Accel, Atomico, Egeria) and industry backgrounds (e.g. Facebook, Google and McKinsey), located across offices in Amsterdam, London and Jakarta. Finch Capital is an active producer of original research on the State of European Fintech and the Fintech sector post Covid-19. For more information see www.finchcapital.com. About Worldline Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros. worldline.com Contact Details in3 Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://payin3.eu/en/

March 10, 2022 09:00 AM Eastern Standard Time

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ibble Launches Social Networking App Landing One Of The Largest Series Seed Funding In Texas History

ibble

ibble, a new social media app empowering people to spark conversations and ignite new ideas has received $12.7MM, the largest series seed funding round in Texas history. Leading the seed round was Drive Capital followed by TTV Capital, Unknown Ventures, and Get Engaged Media. The investment in ibble comes amidst societies overwhelming frustrations with current social media platforms as they increasingly cut content; remove conversations and restrict engagement. “ibble is a Social Media App built on the idea of learning through conversations and having the ability to talk directly with the experts without the friction that currently exists on traditional social media apps and platforms,” said Raymond Kaminski, CEO and Co-founder of ibble. “We believe that talking with your community, not at your community, through the power of audio and video can spark more meaningful conversations and create more insightful engagement." ibble’s mission is to help people connect with and learn from experts through the power of video and audio conversations. Users are able to ask experts questions directly as well as spark conversations with their peers, naturally expanding candid conversations without friction. Is an expert always right? No, of course not. We believe what makes someone an "expert" is their relentless pursuit of the truth about a certain subject and their willingness to share it. For people who have been frustrated by structured and ad focused social media platforms that stifle conversations and are not easily suited to video and audio conversations, the solution is ibble – the social media app built by a distinguished team of entrepreneurs who believe that conversations and connections must have a healthy environment to thrive and grow in this digital age. “Brands, celebrities, influencers, the news, sports figures and more are looking for new ways to engage but that is almost impossible when dealing with the limits of current social media apps and platforms,” said Irving Lee, Co-Founder and Head of Partnerships at ibble. “We built ibble knowing that authenticity is not found in a like, comment or status update, and how could it? ibble provides a platform that celebrates real conversations with real people and threads that mirror real life conversations; conversations you can jump in and out of." With ibble anything is possible through the power of conversation. Users can start a video or audio conversation about their favorite show. They can also ask their favorite influencer or celebrity a question and get a response back with a simple click of a button. ibble makes conversation easy because ibble has made conversation through social media possible, with a focus on the natural flow of conversations and questions. For brands, shows, influencers, celebrities and others, ibble has made it easy to talk with their community members directly while not having to worry about being throttled or competing brands advertised to them while they are communicating with them. About ibble ibble is the social media app that enables experts and their communities to directly engage through audio and video conversations. ibble makes events more accessible and adds depth through back-and-forth video and audio posts. Learn more at https://www.getibble.com/ Contact Details ibble Jason Jepson +1 949-394-7033 press@ibble.io Company Website https://www.getibble.com/

March 10, 2022 09:00 AM Eastern Standard Time

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Telos Blockchain Joins Bloktopia’s Metaverse

Telos Foundation

Telos Blockchain (Tlos) has become a virtual tenant of Bloktopia and is already organizing to put that space to good work. With Bloktopia now ready to launch its Alpha, the Telos team will be able to use the space as a virtual meeting room for all its AMAs (ask me anything - meetings). Telos has plenty to talk about regarding its recently launched Ethereum Virtual Machine (tEVM ), its decentralized file storage system ( dStor ), its roadmap and a metaverse environment just seems like the perfect setting for these talks. After all, both the tEVM and dStor can and will be used to power the needs of Web 3.0 based dApps. “Bloktopia’s metaverse is a positive step in Web 3.0 adoption and the Telos team is eager to jump in feet first. This is just the beginning of a multi-trillion-dollar industry, and this is just the first step of our grand metaverse ambitions.” Justin Giudici, Acting CEO at Telos Foundation. Introducing the tEVM: Telos is a 3rd Generation, ESG compliant layer 1 blockchain that has been executing energy-efficient smart contracts uninterrupted since 2018. Every transaction on the Telos Network uses less than 0.000002 kWh of energy per transaction and costs end users zero to near zero in gas fees. Telos can generate blocks / smart contracts for Solidity, Native C++ and Vyper faster than any other chain. The network’s core strength stems from its tight use of C++ and custom Wasm runtime environment. It is super-efficient and is one of the main reasons why Web 3.0 dApps can deliver instant transactions while using Telos. Telos is already capable of sustainably delivering hundreds of millions of almost fee-less transactions per day before any future sharding / rollups. The Metaverse will need this level of capacity to thrive. Telos' current capacity is sufficient to handle the transaction needs of every single existing layer 1 chain, including all their future forecasted growth for the next decade. With any one of the following third-party comparisons, one can clearly see for themselves some of the proven strengths of Telos. Cardano, Solana, Polkadot, Fantom and Telos vs the Clock Telos vs Fantom Telos vs Avalanche vs Binance Smart Chain vs Ethereum *Visit links above For Web 3.0 commerce and entertainment to thrive, dApps need speed, capacity, affordability, energy efficiency, decentralization and even decentralized file storage. P2P file storage is precisely why Telos dStor was developed. dStor is a decentralized peer-to-peer cloud-based file storage system that is fully integrated into the Telos architecture. With dStor, individual users, collectors, digital graphic artists, musicians, filmmakers and gaming companies can store all their digital Web 3.0 content seamlessly and simultaneously. This storage capability is available in all global regions, in a decentralized environment and for prices far lower than conventional services that only have single-region availability. *Developer Alert: Telos Spark Hackathon - 100,000 Tlos for First place! Live now! - Register Here Telos Ignite Grant Program - 12 million over 4 years! Live now! - Register Here The next era of blockchain will be very exciting for both developers and end users alike. Keep an eye out for our virtual meetings on bloktopia! About Telos Telos is a 3rd generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts, providing full EVM/Solidity support as well as a fee-less native smart contract layer upon which the EVM is built. Telos performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, decentralization and end-user fairness. The network can sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals on a first-in-first-out basis (eliminating frontrunning on the network), offers a fee-less native and low per transaction cost EVM (<$0.10), and a fully decentralized block producer network. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

March 09, 2022 03:26 PM Eastern Standard Time

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DataWeave Releases Report on Grocery Private Label: Finds Inflation-Driven Explosion

DataWeave

Private label packaged foods up 38% in value sales share in 2021 5 of the Top 14 grocery categories are private label 8 of the Top 10 brands with the most SKUs are private label DataWeave, a global leader in retail data, pricing and AI analytics, today releases its report on the ascent of private label brands in the grocery space, Inflation Accelerates Private Label Share and Penetration. The study digs deep into the reasons behind and numbers backing the rise in popularity of private label food brands and products resulting from the pandemic, and now rising inflation. “Across the ten major grocery retail chains we analyzed, private label brands were more economical compared to national brands, which is likely one of the key factors contributing to the private label’s increased penetration across grocery categories, said DataWeave CEO Karthik Bettadapura. “We will continue to watch private label closely, as it seems to be impacting many decisions across the retail value chain, from margins to merchandising.” The report looks at top private label brand penetration, ranks brands by category, and tracks price variations across regions, along with private label ratings, reviews and ranks. It finds that on average, retailers in the U.S. carried more than 4,500 private label products online and had private label brand penetration of more than 13 percent. DataWeave analysts feel this trend will only continue to grow at a historic rate as inflation pushes consumers to buy more affordable private label products in the months ahead. “Availability and affordability amid prolonged economic uncertainty furthered the power and presence of private label brands in 2021, increasing market penetration beyond all expectation. Our data found that eight of the top ten brands with the highest number of SKUs carried across all grocery retailer websites in our analysis were private label goods, signaling the strength of their Share of Voice and verifying a shift in consumer preferences,” said Krish Thyagarajan, president and COO of DataWeave. DataWeave’s methodology draws on more than 500 billion global data points, looking at both external sources and their own internal banks to explain that data. This Private Label report is the latest to compare prices and popular differences by brand, category and retailer, in light of inflation and market-driven economic changes. Watch next for a DataWeave report on the shrinking price disparity between organic and regular food products, with an interesting private label twist. DataWeave is a leading provider of advanced sales optimization solutions for e-commerce businesses, consumer brands and marketplaces. The AI-driven proprietary technology and language-agnostic platform aggregates consumable and actionable Competitive Intelligence across 500+ billion data points globally, in 25+ languages, with insights to drive performance for more than 400,000 brands across 1,500+ websites tracked across 20+ verticals and ensure online performance is always optimized. Learn more about the power of big data and global level analytics in understanding the rapidly changing retail industry at DataWeave.com. Contact Details Amy Fieber +1 917-837-3724 amy.fieber@dataweave.com Company Website https://dataweave.com

March 09, 2022 11:00 AM Eastern Standard Time

Innersense Organic Beauty Launches I Create Shine

Innersense Organic Beauty

Award-winning clean beauty brand, Innersense Organic Beauty, is expanding their hair care line with I Create Shine, a new luxurious glossing serum. This silicone-free shine oil is formulated to work on all hair types. Crafted with a lightweight blend of cold-pressed plant extracts, this luxe formula flash-absorbs into strands, radiating shine from beneath the hair’s surface. Smoothing macadamia and cranberry seed oils seal in glossy moisture while shutting out frizz, while antioxidant-rich sunflower and sesame oils shield against damage. Lotus flower provides antioxidant properties to smooth and gloss hair, and the light fragrance promotes relaxation and serenity. I Create Shine is vegan, gluten free, cruelty free and made with organic ingredients. The product is dispensed from a recyclable glass dropper bottle that is housed in a 100% PCR recyclable unit carton. Innersense Organic Beauty is both Plastic and Carbon Neutral and offsets all of their plastic usage as well as carbon emissions. “Developing products that are essential for hair health is important to us, and we are excited to announce our first new product launch of the year,” says Greg Starkman, Co-Founder of Innersense Organic Beauty. “It took us 3 years to create this lightweight, silicone-free formula that utilizes only plant oils to nourish and protect all hair types and textures.” I Create Shine (50 ml) retails for $40 and is available at innersensebeauty.com. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, retailers and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. For press inquiries: Archita Patel BPCM archita@bpcm.com Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

March 09, 2022 11:00 AM Eastern Standard Time

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MyYogaTeacher Launches Official 200-Hour Yoga Teacher Training Program Online

MyYogaTeacher

MyYogaTeacher announces the launch of a 200-hour Yoga Teacher Training (YTT) program, which will be offered three times each year, and features live instruction by a group of highly-skilled, certified, India-based and -trained instructors. Unlike the self-paced, pre-recorded, video-based packages sold online, which offer digital materials, videos, and only a handful of live sessions led by an instructor, MyYogaTeacher’s courses are 100% live, taking place daily over a period of 95+ days. MyYogaTeacher was named one of “The 6 Best Online Yoga Classes of 2022” by Byrdie. “Our students have a wide range of reasons for pursuing teacher training,” says Jitendra Gupta, the Indian-born CEO of MyYogaTeacher, who co-founded the company with Mexican-American entrepreneur Will Allen, after pursuing yoga to improve his personal physical and mental well-being. “Some definitely have a desire to teach yoga, but others simply want to improve their practice and challenge themselves a bit further by expanding their yogic knowledge and taking their physical practice to the next level.” The program is open to students of all levels. The Yoga Alliance-certified teacher training program features 6 highly-qualified MyYogaTeacher instructors, and is led by Rohan Shroff, who earned a Masters in Science in Yoga from SVYASA University in Bangalore and has over 1300 hours of yoga teacher training from well-known and respected institutions in India. Rohan has graduated over 500 students from online and in-person teacher training programs, including over 100 MyYogaTeacher students, and he also teaches Pranayama, Meditation, Ashtanga Vinyasa, Yoga Sutras, and Methodology, at MyYogaTeacher. Besides live instruction on a variety of topics–yoga history, theory, anatomy and physiology–in addition to asana practice, pranayama, chanting, meditation, yoga sutras, and more, the program includes a 150-page e-book, recordings of the classes so students can return to each session and review, plus a community setting that keeps students engaged, motivated and energize. They can also live chat with instructors (Bodhi Abishek Singh, Gomati Woli, Stuti Asher, Umesh Balavaradaraju, Bharath Ram) and fellow students. “What’s great is that your investment in teacher training is nowhere close to the cost you will incur by traveling to India during our post-Covid era,” says Gupta. “And we offer students a 14-day free trial so if they are not happy with the coursework, they can cancel.” The first round of this YTT program runs from March 5 to May 28, and the program will be offered 3 times each year. The next round will take place in the summer of 2022. Learn more about the program and featured instructors here. About MyYogaTeacher MyYogaTeacher is reconnecting yoga to its roots and sharing it through live lessons taught by the world’s foremost teachers who studied yoga at India’s most elite universities and schools. With over 100,000 registered U.S. students, it offers over 40 group classes daily, and provides private sessions, along with over one million minutes of live interactions each month. The Cupertino, California-based company was co-founded in 2018 by Jitendra Gupta and Will Allen. Gupta is the successful former co-founder of Punchh, who turned his struggle with burnout into a platform to help others. Allen is a former mechanical engineer who left the lucrative aerospace industry to travel the world, and pursue yoga and meditation over the past decade. MyYogaTeacher recently received $3 million in seed round funding, led by TSVC, with participation from Leonis Investissement, Weekend Fund, All Access Fund, and Bertelsmann Digital Media Investments. For more information, visit MyYogaTeacher.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolyn@carolynkamii.com Company Website https://www.myyogateacher.com/

March 09, 2022 04:30 AM Pacific Standard Time

Fine Hygienic Holding recognized as one of few Global Top Employers for the first time

Fine Hygienic Holding

In recognition of its excellent work environment, Fine Hygienic Holding (FHH), the world leading wellness group and manufacturer of hygienic paper products and long-lasting germ protection solutions, has been recognized as a global Top Employer for 2022 by the prestigious Top Employers Institute. FHH was named Top Employer Middle East 2022, as one of few employers worldwide recognized at the awards for its outstanding human resources strategy as well as employees’ experience and culture. The group’s operations in Egypt, Jordan, KSA and the UAE all achieved the highest global benchmark of HR practices which cover the areas of People Strategy, Work Environment, Talent Acquisition, Learning and Development, Well-being and Diversity & Inclusion. Marking the group’s latest achievement, James Michael Lafferty, FHH’s CEO, said, “We are very proud of being recognized as a top employer in the field of FMCG. Attaining this certificate proves yet again that our motto – if we take care of our people, the business will take care of itself – is being put into action every single day. We know that our success as a company derives from the strength of our most important asset, our Fine people. That is why we are constantly working to create an environment that attracts and retains the very best, and always celebrate employees who excel both in their performance and in embodying our company values.” Fine Hygienic Holding has around 3,000 employees from more than 40 nationalities spread among its operations in the MENA region with two headquarters: Amman and Dubai. To achieve the “Top Employer” award, the company went through a multi-stage certification program. Companies from all over the world wishing to participate in the award are required to fill a detailed survey covering six HR domains consisting of 20 topics and undergo extensive auditing for each HR process. The Top Employers Institute specializes in the alignment of practices and policies through a global program based on benchmarking best HR practices to grant the global workforce with full outstanding people practices. About Fine Hygienic Holding: Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple accolated and awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit │ Corporate Communication & PR Director Rkawalit@finehh.com Company Website https://www.finehh.com/

March 08, 2022 11:24 PM Eastern Standard Time

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Lensbaby’s Optic Swap System Welcomes Back an Old Friend

Lensbaby

Lensbaby, the leader in award-winning creative effect camera lenses, is excited to announce the launch of the new and improved Soft Focus II. This long-awaited successor to the sought-after original Soft Focus optic adds a 12-blade manually adjustable internal aperture to its unique and versatile drop-in magnetic aperture system. The 12-blade internal aperture controls the strength of the soft focus effect while Imagon-style multi-hole apertures maintain the ability to change the balance between the soft glow and the underlying detail. Three included multi-hole apertures plus a sunburst drop-in aperture open up creative possibilities far beyond lenses with just one aperture system. Amateur photographers to full-time professionals will love the variability of the optical effect from impressionistic and full of glow to contrasty and sharp. Founder, Craig Strong comments, "At darker apertures, this magical optic produces images with a vintage-lens feel and just a hint of glow. Then, with a turn of the aperture dial, a subtle creative effect grows into an explosion of dreamy glow around the highlights and shadows of my images. I love having the ability to quickly shift the look of my images to match my subject matter.” At the accessible price point of $179, you'll find no other lens able to render a color palette tending toward soft pastels at brighter apertures with sharp underlying detail beneath the glow; Soft Focus II makes impossible images possible. About Lensbaby Lensbaby creates tools that enable photographers and videographers to find their unique visual voice. For over 15 years, they have been manufacturing high-quality creative effects lenses, optics, and accessories out of their Portland, Oregon headquarters. Lensbaby sells its products on its website as well as through a worldwide network of retailers and distributors. For more information, visit www.lensbaby.com Product Specifications Soft Focus II Product Specifications Focal Length: 50mm Primary Effect: Soft Focus Optic Swap Compatible: Yes Aperture Range: f/2.5 - 22 internal aperture + drop-in magnetic aperture disk compatible Minimum Focus Distance: 380mm (15.0in) In Composer lens bodies Maximum Focus Distance: Infinity 46mm filter threads Format Compatibility: 35mm Full Frame; APS-C; and 4/3rds Sensors Camera Compatibility: SLR and MIL cameras Focus Type: Manual Diagonal Angle of View: Full Frame: 45; APS-C (1.5x): 31°; 4/3rds: 23.5° Angle of Tilt: Tilt is not recommended for the Soft Focus II optic Diaphragm Blades: 12 Elements/Groups: 2 elements / 1 group Coating: Broadband multi coated anti-reflective Contact Details Michael Anthony, VP Sales and Marketing, Lensbaby +1 503-547-4949 Michael@lensbaby.com Nicole Lisson, PR Specialist, M&P Digital Creative Agency nicole@mcmillanphillips.com

March 08, 2022 01:07 PM Pacific Standard Time

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