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Airbnb Upgrades Platform to Serve a Revolution in How We Travel

YourUpdateTV

The world is undergoing a revolution in how we live and work. Technologies like Zoom make it possible to work from home. Airbnb makes it possible to work from any home. This newfound flexibility is bringing about a revolution in how we travel, allowing for more frequent trips, longer trips, travel to more locations, and even the ability to live on Airbnb. Recently, Communications Lead for North America at Airbnb, Liz DeBold Fusco, participated in a nationwide satellite media tour to discuss how Airbnb is supporting a revolution in how we travel. A video accompanying this announcement is available at: https://youtu.be/1-HhndqYOIQ Before the pandemic, millions of people used to live in one place (their home) and work in another (their office). But now, with technologies like Zoom, they can live and work in the same place, and that place can be anywhere. Living, working, and traveling are all blurring together. This newfound flexibility is creating a revolution in how people travel, giving them the flexibility to travel everywhere, go anytime, and stay for longer -- data and research from Airbnb suggests these trends are here to stay. People increasingly are living on Airbnb -- from July to September, 20% of nights booked were for stays of one month or longer -- and they are traveling at any time. Nearly half of nights booked on Airbnb were for at least one week, compared to 38% two years ago; and families are traveling more during the week, with the most growth in stays on Mondays and Tuesday nights globally. With the holidays ahead, many are excited to reunite with loved ones. As of the end of September, we had over 40% more nights booked for Thanksgiving week in the US than at the same time in 2019. The reopening of US borders this week is also revealing pent-up demand. In the US -- which historically is the largest inbound travel market in the world -- during the week following the October 15 announcement of the November 8 reopening date, nights booked by foreign guests for stays starting November 8 increased by 44%. In May, Airbnb introduced its 2021 Release, with over 100 upgrades to improve every aspect of the Airbnb service. Now, Airbnb has announced a number of new innovations that make it easier to host on Airbnb and support these changing needs of travelers. These include new features like AirCover, Translation Engine, Accessibility Review, Verified WiFi, and many more. For more information, visit Airbnb.com About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Lead for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for the Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Kids Who Move, Move the World: Nike’s New Footwear and Inclusive Line of Sports Apparel for Kids

YourUpdateTV

This month, Nike is launching a new footwear and inclusive sports apparel based on insights from girl basketball players: Nike Air Zoom Crossover and Inclusive Basketball Apparel Collection. It’s Nike Kid’s first collection of inclusive sports footwear and apparel, helping all kids, however they identify, bring their full and authentic selves to the game! During the nationwide media tour, Lisa Leslie, All-Star Basketball Player, Olympic Gold Medalist, 3X WNBA MVP and Karie Conner, Vice President of North America Nike Kids, discussed the importance of listening to kids - especially girls - to build products and programs that make sport more inclusive. Highlights include: By listening to the voice of kids, Nike created the Nike Air Zoom Crossover shoe to give all kids the best fit possible for any possible movements they make while still providing space for growing toes to move and spread during play. All-inclusive sizing so that any kid (him, her, they) can wear anything, increasing easy on and off solutions for athletes of all abilities so that Nike Kids product is the go-to item they grab and want to wear. Focus on style and gender expression through a full spectrum of choice so every kid can express themselves authentically. Parents and caregivers also know that active kids do better in school and in life. That’s why Nike invests in programs and initiatives that educate kids about the power of play and how they can inspire play within their own communities: Nike Game Growers: A program, in collaboration with the WNBA and NBA, that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. Throughout the program, girls will attend online workshops and connect directly with their participating WNBA or NBA team to develop their idea. In 2022, the program will launch its third season with more than 40 participating WNBA and NBA teams. Girls can apply for Game Growers online at gamegrowers.com/apply before the competition closes on November 15, 2021. Nike PLAYlist: A sport-inspired series where kids and pro athletes come together to do what they do best: PLAY. The interactive content series is filled with creative activities for kids to do at home or outside. From creative games to challenges and awesome athlete interviews, kids are welcome to freely explore and interact with sports however they see fit. The next season of PLAYlist launches on October 23 and new episodes air every Saturday on YouTube. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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EVERIST NAMED AS ONE OF TIME’S BEST INVENTIONS OF 2021

Everist Inc.

Everist Inc. (Everist), an acclaimed clean beauty start-up built for ‘eco-optimists’, is pleased to reveal that its patent-pending waterless shampoo and conditioner concentrates were selected by TIME as one of the 100 Best Inventions of 2021 internationally. The revolutionary hair care duo - 3x concentrated, water-activated pastes made with clean and biodegradable ingredients - was featured on the prestigious list in the beauty category among only three other brands. “We are honored to be recognized by TIME and humbled to see Everist’s hair care concentrates listed among the most innovative and groundbreaking inventions of 2021,” said Jayme Jenkins, Co-Founder and Chief Brand Officer at Everist. “From day one we’ve set out to rethink the way things are done, with the intention of building the beauty brand of the future. For the sake of our planet, we need to embrace change and our goal at Everist is to make that change an upgrade from the status quo versus a compromise. This award is a testament to the impact we wanted to create with Everist, and we are grateful to the teams at TIME for this acknowledgement.” After launching Everist in February 2021 alongside its award-winning, patent-pending waterless hair care concentrates packaged in infinitely recyclable aluminum, Everist has since been hard at work to bring forth clean, sustainable and performance-driven innovation that changes personal care routines and people’s perception of eco beauty. In October, the female-led company extended its line with the introduction of a waterless body wash concentrate, offering its consumers the perfect trio of shower essentials, all while propelling the brand’s expansion. “Everist was built on the premise of revolutionizing the beauty category that has traditionally been dependent on single-use plastic packaging and products that can be up to 90% water. The carbon and waste impact of going waterless is significant,” shared Jessica Stevenson, Chief Executive Officer of Everist. “We are dedicated to delivering innovative eco-upgrades for the mainstream beauty customer that wants it all - high-performance, clean ingredients, sustainable packaging and impeccable design. We believe people want to make more sustainable choices and we’re here to make those choices even easier.” Rooted in its mission to democratize low-waste, sustainable beauty, the start-up plans to continue bringing positive and lasting change in an oversaturated industry. Part of its long-term growth strategy is the expansion of its retail presence and its new product pipeline, as well as the cultivation of its blossoming ‘eco-optimist’ community. TIME’s list of the 100 Best Inventions celebrates products, brands and companies that are making the world better, smarter and even a bit more fun. To assemble its annual list, TIME solicited nominations from editors and correspondents around the world, as well as through an online application process. The media evaluated each contender on a number of key factors, including originality, creativity, efficacy, ambition and impact. The result: a list composed of 26 categories, from beauty to design, education and entertainment, and artificial intelligence among others. About Everist Launched in 2021 by beauty industry veterans Jayme Jenkins and Jessica Stevenson, Everist is a beauty company driven by innovation and the mission to prove that eco products can be for everyone. Built with the goal of creating as little waste as possible, Everist waterless products are plant-based, single-use plastic-free, vegan, cruelty-free, and are packaged in infinitely recyclable toothpaste-like aluminum tubes. Everist is a brand built for eco-optimists and welcomes everyone to embrace small changes that add up to big impact. Contact Details Katie Green - Canada katie@auguststrategy.com Amanda Smeal - United States amanda@amandasmeal.com Company Website https://helloeverist.com/

November 12, 2021 08:00 AM Eastern Standard Time

NO DOGS LEFT BEHIND ANNOUNCES THE OPENING OF ITS NEW SAFE HOUSE LOCATED IN TORONTO, CANADA

No Dogs Left Behind

No Dogs Left Behind (NDLB), a global animal welfare organization dedicated to ending the reckless slaughtering of animals in East Asia, is proud to announce its presence in Canada with the opening of its first Safe House in Toronto for dogs rescued from the illegal dog meat trade. This is the first expansion of its kind for NDLB outside of East Asia. NDLB, a United States based nonprofit organization, operates boots on the ground in East Asia fighting on the front lines to end the reckless slaughtering of all animals. With help from hundreds of local activists, Jeff Beri, the Founder and President of the organization, rescues dogs from slaughterhouses, dog meat trucks, wet markets, the Yulin Dog Meat “Festival” and illegal dog traffickers. He then transports them to one of NDLB’s three sanctuaries in East Asia where they receive medical care, nutritional support, and rehabilitation on an ongoing basis. These survivors stay in NDLB’s sanctuaries until they are adopted into loving homes in the United States, Canada and the U.K. Primarily located in East Asia, with its headquarters in New York, NDLB recently expanded its presence into Canada in order to continue its lifesaving work after the U.S. Centers for Disease Control and Prevention indefinitely suspended the importation of dogs into the United States from 113 countries. “This suspension was a complete surprise to all international rescues, and at the time, we had 112 dogs that had American adopters waiting to welcome them home” says Jacqueline Finnegan, NDLB Vice President and CEO of USA Operations. “We recognized that this suspension would likely remain in place for the foreseeable future and we took immediate steps to grow the foundation so that we could continue to adopt out the dogs that we rescue.” “Failure is not an option” says Beri. “Our mission is to end the reckless slaughtering of animals. The CDC’s import ban forced us to rethink our operations because we must have the ability to adopt our dogs out in order to make room for new survivors. We have always adopted dogs to Canadian citizens, so choosing Canada as the location for our first Safe House in North America was an easy decision.” Beri arrived in Toronto today to personally open the Safe House and ensure it operates according to all the same protocols NDLB employs in the other three sanctuaries it operates. The Safe House will include kennels, indoor and outdoor play areas, and large parks for the dogs to play in throughout the day. A key part of the operations will focus on socializing the dogs so that they are fully adjusted and ready to become part of a family when they are finally united with their adopters. “The welcome we have received from everyone in Canada has been overwhelming,” says Beri. “We are so grateful to all of the amazing Canadians who have opened up their homes and their hearts to our survivors, whether as fosters or adopters, and to all of the new volunteers who have joined the NDLB family in the recent months to help us with transports and our Safe House.” Through the unwavering support of donors, volunteers and activists, NDLB is leading the efforts in fighting for global animal welfare reform. Beri looks forward to growing NDLB’s presence in Canada and getting more people involved in NDLB’s fight against animal cruelty and demanding global animal welfare laws. If you would like to donate to support NDLB’s mission or its new Canadian Safe House, click here. About No Dogs Left Behind: No Dogs Left Behind operates boots on the ground in East Asia, fighting on the frontlines to rescue dogs from the illegal dogmeat trade. We work hands-on with local activists through emergency response, pulling dogs directly from slaughterhouses, dogmeat trucks, wet markets and traffickers. Our mission extends beyond borders, advocating for the creation and enforcement of animal welfare laws, and raising awareness for a cruelty-free, sustainable world in which no animal is violated, exploited, tortured or slaughtered for commercial goods or profit. With nearly 500 survivors in our care, No Dogs Left Behind operates sanctuaries in Dayi and Gongyi in East Asia. Follow us on Facebook, Instagram, YouTube, Twitter, and TikTok. Contact Details No Dogs Left Behind Sherry Chen +1 855-665-0888 sherry@nodogsleftbehind.com Company Website http://www.nodogsleftbehind.com

November 11, 2021 05:30 PM Eastern Standard Time

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Adore Stories announces Closed Beta for Adore Romance Stories in the hot Interactive Story Games Mobile Gaming Category

Adore Stories

Adore Stories, a woman-owned business focused on strengthening women’s voices at the intersection of literature and gaming, is pleased to announce the imminent launch of Adore Romance Stories, in Closed Beta. Sign up here to take part in this exclusive mobile gaming experience! In our competitive research, we have found that gaming companies are largely run by men, while the readership and audience for these story games is primarily women. The lack of gender equity in the gaming industry has long been established by articles in Forbes, The Guardian and many others, and we are here to help balance the scales. We also find that this genre calls for higher quality writing and so we are adopting best practices long-since established in the screenwriting industry that create better emotional engagement with our audience to craft captivating interactive stories. Similarly, we are focused on greater diversity in our characters, stories, and character customization, to provide important representation for the diverse gaming community that plays these games. With a background in literature and a passion for interactive experiences, it only made sense to take our abilities to the mobile gaming world, and create a better literary experience for all readers, whether male or female. Our stories contain a more diverse mix of characters, and are written to higher standards, with award-winning authors signed on and a 100% female editing staff ensuring that women’s voices are heard and supported, and that our stories feel as authentic as possible to lived experience, while retaining a fun, fantasy feel. About Interactive Story Games: Interactive story games allow you, the player, to step into the shoes of the protagonist in a story, choosing how you look, what your name is, and what actions you choose to take in the story. In our stories, you can choose who you want to date, what activities you take part in, and experience the life of a character in a story, whose actions and reactions are written to exacting literary standards. We feel that interactive story games are fundamentally a new category of media consumption, located somewhere between a book, a traditional gaming experience and a movie. The ability to have a choose-your-own-adventure type experience while having additional music, audio cues, and visual experiences create something that’s not quite a book, not quite a movie, and a fundamentally different experience from other mobile, console or desktop gaming experiences. About Adore Stories: Adore Stories has found acclaim for its writing tools like our Character Template, which helps aspiring and established authors provide more color and meaning behind their written characters. Adore Stories is building a writer community, starting with online writing contests, coming soon! The Adore Stories blog also reviews popular books and authors, and features writing tips and tricks to help you write the stories of your dreams, and the next bestseller! If you would like to learn more about Adore Stories or the mobile experience that we are crafting, please reach out to hello@adorestories.com - we will be happy to talk! Contact Details Adore Stories Media Contact hello@adorestories.com Company Website https://adorestories.com/

November 11, 2021 09:03 AM Pacific Standard Time

Skyscanner’s Guide to Holiday Travel Tips, Trends, and Ways to Save

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/0ZioIW8kiuM It's that time of year again. The holiday travel season. Flying to be with family and loved ones, trying to squeeze in a vacation after a long year. So, how do you travel safe and get the best deals? Everyone knows planning a trip can be complicated even under the best of circumstances so now is the time to turn to an expert for trends, insights, tips, and ways to save. Travel looks a little different this year, and it’s worth considering new ways to shop for your next trip and get out into the world safely and at the best price. Travel is all about freedom. So, it makes sense that planning and booking your trip should be simple, not a chore. Skyscanner harnesses a powerful search of thousands of providers for the best prices, flexible fares, exact departure and return times, most direct routes and more. Customizing your trip can often provide the best value for money. This is why Skyscanner develop new tools for their app and website to ensure that travelers’ booking experience is straightforward and efficient. Feeling flexible? Search ‘Everywhere’ to see where you can go for a great price. Got a destination in mind? Use Skyscanner Price Alerts to be alerted when the price drops. Simply looking for the best price? Use Skyscanner’s “cheapest month” search function to see the lowest fare for your desired route. Unsure of the rules for travel abroad? Use Skycanner’s interactive map which features a country-by-country breakdown of international travel rules and guidance. Now available with different views for vaccinated and unvaccinated travelers. And once you know when and where you’re going, book in just a few quick steps, whether on the Skyscanner app (which has over 110 million downloads) or website -- both of which are available in more than 30 languages. About Skyscanner: Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travelers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car rental every month. Skyscanner is available on desktop, mobile web and its highly rated app has 110 million downloads. Working with 1200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel. For more information, visit: https://www.skyscanner.com/about-us About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 05:00 PM Eastern Standard Time

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Home Maintenance Tips for the Winter: How to Know if You Need to Call an Expert

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/2UPtX1CdE1s Ready or not, winter is on its way. Depending on where you live, you might've already felt the temperature drop, which means it's a good time to start preparing your home for the coldest months ahead. But if you’re not an expert in DIY home maintenance, knowing where to look and knowing what to look for can be difficult. It may be time to call in the real experts. On Thursday, November 4 th, Chief Operating Officer of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky Electric, Mark Dawson conducted a nationwide media tour to share helpful tips on preparing your home for winter and for the influx of family and friends this holiday season. For more information, expert and licensed professionals at Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky are ready to assist and service homeowners across the country. To request a service, visit: https://www.mistersparky.com/ https://www.benjaminfranklinplumbing.com/ https://www.onehourheatandair.com / About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 04:54 PM Eastern Standard Time

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iTradeNetwork Introduces OrderMaestro - Turning Best-in-Class Order and Inventory Management into Revenue for Foodservice Operators

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro - a new mobile solution that streamlines and automates order and inventory management for foodservice operators. OrderMaestro enables foodservice operators to create a branded ordering experience across all of their organizations and locations - providing critical business visibility and insights that increase productivity, reduce costs and drive revenue growth. Since the pandemic, foodservice operators are experiencing more challenges than ever before. Operators are facing unprecedented labor shortages and product supply chain issues - and with thousands of locations, distributor relationships and numerous manual ordering processes to manage, they are forced to do more with less and less. Without a centralized procurement platform in this increasingly complex supply chain, it’s impossible to manage business operations. This leaves foodservice operators with so many unanswered questions: Are your units maximizing spending on preferred products? Are you missing out on rebates? Are you failing to see major contracting opportunities? Whether operating 15 or 5,000 outlets, operators today need an e-commerce solution that is easy to use and scales with their business - one that streamlines communications, addresses supply chain challenges, ensures price and purchasing compliance, improves visibility and control over the supply chain, and ultimately maximizes profitability for their organization. About OrderMaestro OrderMaestro is a branded ordering experience that makes it easier than ever for operators to manage all of their units on a single mobile platform. With the look and feel of your business, it is designed to meet your specific needs and goals. Operators can control order guides across units, auto-generate orders from history and user-defined templates, and build configurable workflows to streamline PO approvals - but that just scratches the surface of OrderMaestro’s capabilities: Effortless Onboarding in an Intuitive, Easy-to-Use App: With widespread labor shortages, onboarding is top of mind. OrderMaestro requires no formal training, so new users will be submitting POs and taking inventory in minutes. Don’t Get Shorted, Before Placing an Order: With today’s on-going supply chain shortages, it’s hard to ensure that the products you order are actually in stock. With OrderMaestro, operators can save hours of time and costly reorders. Users can check inventory with Distribution Centers prior to ordering a product to confirm availability and order replacement products when needed. Seamless, better than Amazon Ordering Experience: OrderMaestro revolutionizes foodservice procurement with the Universal Shopping Cart. Users can place orders with multiple suppliers using a single shopping cart. Offline Inventory Management, Built for Real Working Environments: Leave time-consuming, manual inventory management on remote desktops behind. Now, users can take inventory from a mobile device in any environment, online or offline. The app automatically syncs when internet or cell service is restored. 3-Touch “Scan-to-Search” Smart Barcode Scanning: Place an order or take inventory in as little as three clicks. OrderMaestro’s barcode scanning and voice recognition functionality allows users to auto-populate product information right from their mobile devices. Real-time Collaboration: Communicate in real-time through in-app messaging and save the hours you spent on phone calls and emails. Share targeted announcements with units, regions, or organizations, and alert individuals to act quickly on PO changes, complete with audit trails. Earn Big with In-App Vendor and Product Promotions: Create new sources of revenue and build stronger relationships with suppliers through in-app promotions. Get rid of excess inventory quickly, promote rebate programs, run holiday and seasonal promotions, and more. Visibility and Analytics to Reduce Costs and Drive Revenue Growth: Operators can now access invaluable insights that will power business decisions and drive revenue growth. Discover the percentage of purchases that are under contract, find opportunities to rebate revenue, and so much more. “We’ve created a best-in-class solution that works for our users and with our users,” said Wills McMahon, senior product manager at iTradeNetwork. “We’ve added features like voice and text search, barcode scanning and offline synchronization to automate as much of the ordering and inventory process as possible.” “OrderMaestro’s insights will change the way our customers manage their businesses,” said Nathan Romney, chief product officer at iTradeNetwork. “We are thrilled to give our customers the powerful insights they need to optimize their current operations, make smarter business decisions and ultimately increase revenues.” The OrderMaestro mobile app is currently available for foodservice operators on the Apple and Android app stores. The app will also soon be available on tablets in the coming months. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers, and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, including photos, are available. To interview ITN’s CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or itn@landispr.com. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 ITN@landispr.com Company Website https://www.itradenetwork.com/

November 10, 2021 01:07 PM Pacific Standard Time

SURVEY FROM FARM FORWARD SHOWS WHOLE FOODS MARKET SHOPPERS ARE BEING MISLED BY GLOBAL ANIMAL PARTNERSHIP “WELFARE” LABEL

Farm Forward

Think you can buy a humanely raised turkey at Whole Foods? Think again. With Thanksgiving menus in mind, consumers looking for the Global Animal Partnership (GAP) label in Whole Foods Market may be misled about the animal welfare standards within the grocers’ marquee certification program. A new survey by Farm Forward shows the vast majority (88%) of respondents were incorrect about or didn’t know whether GAP means that animals are raised on pasture (of the 88%, 58% were wrong, and 30% responded that they didn’t know). Most chickens and turkeys raised under GAP are not required to have outdoor access. “Whole Foods’ GAP label creates more confusion than clarity,” said Ben Goldsmith, chief strategist for Farm Forward. “GAP is the largest third-party animal welfare certification in the US, yet it deceives shoppers into paying more for meat, poultry, and eggs that appear more humane and sustainable, when, in reality, many are still factory farmed.” A Desire for Consistent Outdoor Access Previous survey work has demonstrated at least 79% of Americans expect humane labels to guarantee broad welfare improvements, including outdoor access. Virtually all respondents (91%) in Farm Forward’s new survey were incorrect about or didn’t know whether GAP labels mean that animals are given consistent access to the outdoors (of those 91%, 62% were wrong, and 29% didn’t know). Thirty-nine percent of respondents believed that the GAP certification mark meant that animals were given consistent access to the outdoors. In comparison, 60% of respondents said that this should be the case. Nearly half (45%) of US shoppers expect welfare labels to guarantee that animals are raised continuously on pasture. Unfortunately, only the most stringent labels achieve this standard, and those labels are often difficult to find, let alone distinguish. GAP Allows Genetic Modification American shoppers do not understand that GAP certification allows genetic modification for extremely fast-growing birds, who often suffer heart and lung ailments and struggle to walk by the time they reach slaughter age. Nearly 40% of survey respondents replied incorrectly that the generic GAP certification means that animals were not genetically modified to grow unnaturally quickly, with 55% believing that it should be a requirement. Halo Effect Humanewashing benefits the lowest welfare meat producers at the expense of the highest welfare meat producers. Moreover, this “halo effect” helps not only Whole Foods’ own worst meat producers, but also brands at other retailers that use certifications with even lower standards. This would be like a coal company with LEED-certified headquarters; the halo of the company’s eco-friendly headquarters creates a false sense that all of the company's activities are eco-friendly, which in turn casts the entire coal industry in a more positive light. Humanewashing makes it impossible for consumers to make good, fully-informed choices when it comes to purchasing high welfare animal products, even at trusted retailers like Whole Foods, and impossible for highest-welfare farmers to distinguish their products on store shelves. Be Prepared to Pay Consuming higher welfare turkey will cost you, which may be especially difficult for American shoppers to stomach this year because of higher food prices across the board due to supply chain issues. The average price of a Step 1 turkey from a modified factory farm at Whole Foods Market is $1.49 per pound, and a Step 5 turkey (which actually meets most consumers’ expectations about welfare) could cost five times as much per pound. The National Turkey Federation reports that 88% of Americans – nearly 293 million – say they will be eating Thanksgiving turkey this year. That equates to more than 46 million turkeys being eaten at Thanksgiving and an additional 22 million consumed at Christmas. Test Your Humane IQ To help consumers test their knowledge about animal welfare certifications, Farm Forward has created a short Humane IQ quiz. Survey Methodology All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1219 adults. Fieldwork was undertaken between 3rd - 7th September 2021. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). ### About Farm Forward Farm Forward works to improve the lives of more than 400 million farmed animals annually. Since 2007, its mission has been to end factory farming by changing farming, changing policy, and changing the stories told about animal agriculture. Contact Details Farm Forward Susan Peters +1 708-759-7175 susan@farmforward.com Company Website https://www.farmforward.com

November 10, 2021 10:51 AM Eastern Standard Time

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