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The Aesop Queer Library: A Treasure Trove of Titles by LGBTQIA+ Authors and Allies

Aesop USA

To allow bibliophiles of all stripes to partake in Pride Month 2021, from June 21 – 27 Aesop presents an ephemeral queer library in three of its stores: Aesop Bleecker Street (New York City), Aesop West 3rd Street (Los Angeles) and Aesop Queen Street West (Toronto). To give the featured authors the prominence they deserve, all shelves will be cleared of Aesop products and stocked entirely with books elevating the voices and stories of LGBTQIA+ individuals from around the world. Each visitor entering the store will be able to take home the book of their choice—whether they are a decade-old Aesop customer or a passer-by who happened to be intrigued by the window display. While this gesture will be limited to one book per visitor while supplies last, that book will be complimentary, with no purchase required: this initiative is intended as a moment of generosity and celebration, rather than a profitable endeavor. As explained by Adam Kakembo, Aesop’s Chief Marketing Officer: ‘The way Aesop has chosen to celebrate Pride in the Americas is one of our most unique activations yet. We are not simply changing our logo or launching a Pride-themed collection, this multilayer gesture of generosity is aimed at supporting our LGBTQIA+ staff, customers, independent queer-owned books stores and the communities within these three cities. As a company committed to building a diverse, inclusive, and equitable culture, we are mindful of the heinous crimes, discrimination, and oppression of the LGBTQIA+ spectrum.’ To compose the selection, Aesop’s retail and office teams across the US and Canada were asked to recommend their favorite queer authors and titles. As a way of supporting independent queer bookstores in North America, over 3,000 volumes were purchased from Glad Day Bookshop in Toronto—the longest surviving LGBTQIA+ bookstore worldwide—and Women & Children First in Chicago. The latter’s mission is very much in keeping with the spirit of the Aesop Queer Library, as explained by co-owner Sarah Hollenbeck: ‘I strive to create a bookstore where underrepresented folks see their lives reflected in the books we carry and their voices and experiences are respected.’ To complement these purchases, Penguin Random House has made a generous donation of 2,350 books by such authors as Bryan Washington and Ocean Vuong. Overall, the collection features over 150 titles spanning fiction, nonfiction and poetry, with a focus emphasis on BIPOC authors and on the trans community—including Akwaeke Emezi, Brandon Taylor, and Samantha Irby. A list of other worthy independent bookstores located in the US and Canada, each boasting a thoughtful collection of queer writing, can be found on aesop.com —along with the full list of featured titles, and exclusive playlists by queer artists Chrysanthe Tan and Beverly Glenn-Copeland. Aesop USA 48 w 25th Street 12th Floor New York NY 10010 @aesopskincare Press Contact Cynthia Leung Native Agents cynthia.leung@nativeagents.com www.aesop.com Contact Details Aesop USA Jillian Romero Jillian.romero@aesop.com

June 23, 2021 08:15 AM Eastern Daylight Time

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Toy Junkies Creates Peer-to-Peer Rental Marketplace for Recreational Sports Enthusiasts

Black Dog Venture Partners

Toy Junkies announces the creation of their proprietary peer-to-peer consolidated rental software catering to the adventure sports market — this online platform allows sports enthusiasts to list their “toys” for rent or rent “toys” from vendors. It will also provide the opportunity for travel hosts and event planners to have access to “toy” rentals listed on the website at a discounted rate. The company also announced that it has retained Black Dog Venture Partners for Business Development and Strategic Partnerships. Toy Junkies’ strategy is to offer an even playing field for vendors of all sizes anytime, anywhere in the world. Its online, secure environment provides verified background checks and access to a unique recreational sports enthusiast community. Toy Junkies will transform the online rental experience. Scott Kelly, CEO of Black Dog Venture Partners, commented, “The Toy Junkies’ team has 100+ years of combined experience in the adventure sports marketspace and this new peer-to-peer platform is just what that market is looking for. I am excited to work with Lori and the Toy Junkies team to create the next marketplace for adventure! ”. Lori Lancaster, CEO of Toy Junkies commented, “We are very excited to partner with Black Dog Venture Partners. I am confident that our team has produced a unique proprietary software that will change the online reservation experience.” Learn more at ToyJunkies.com About Black Dog Venture Partners Black Dog Venture Partners is a business accelerator that provides access to funding through our network of 13,000 investors, business development through our network of 40,000 business partners, sales/marketing and executive coaching services for disruptive companies. Learn more at https://www.blackdogventurepartners.com Contact Details Black Dog Venture Partners Scott Kelly +1 480-206-3435 Scott@blackdogventurepartners.com Company Website https://www.blackdogventurepartners.com/

June 22, 2021 06:11 AM Pacific Daylight Time

Covid has set the Great British seaside resurgence in motion

Hoo

Research by hotel booking platform, hoo, has highlighted how Covid has impacted the great British seaside and how a growing trend for staycations in the face of foreign travel uncertainty could help it bounce back to its former glory. The British seaside has long lost the glamorous allure that it had back in the 50s and 60s, and while it helped contribute to an estimated domestic tourism spend of £91.6bn in 2019, total tourism spend across coastal locations fell by -57% between 2019 and 2020. The fall in popularity has also hit coastal towns, with the employment growth rate averaging just 0.2% per year between 2009 and 2018. In larger seaside towns this has dropped to an average of -0.2%, and many traditional favourites have suffered even more, with Great Yarmouth (-11%), Folkestone (-12%), Torquay (-13%) and Weymouth (-18%) all seeing a steep decline. However, while the pandemic has proved extremely problematic for the UK hospitality industry overall, one inadvertent silver lining could well be the revival of the great British seaside. Previous research by hoo found that restrictions around foreign travel have boosted the number of us opting for a British staycation by as much as 18%. With more of us opting to spend our hard earned cash at the British seaside, this uplift has helped boost tourism spend in coastal areas by an estimated 42% since the start of the pandemic. This bodes well for the likes of Great Yarmouth, the destination of choice for hoo’s latest campaign to champion the British seaside this summer, with the town ranking as the 8th most popular seaside town prior to the pandemic and enjoying the 7th largest level of holiday spend of all coastal destinations. In the three years (2017-2019) prior to the arrival of Covid, an average of 464,000 per year visited Great Yarmouth, spending an average of £116m per year while they were there. Hoo’s latest campaign, spearheaded by RuPaul’s Drag Race UK finalist, Ellie Diamond, is hoping to persuade British holiday makers that Great Yarmouth and other British seaside towns are more worthy of their Instagram attention than any foreign holiday destination. Why? Well it’s clear we take our outstanding coastline for granted as around 10% of all international visitors from outside of the UK flock to the coast when they arrive. In fact, Great Yarmouth alone has seen international visitor levels climb by 24% per year on average between 2014 and 2019 before Covid struck. So if it’s good enough for them, maybe the Brits will look again at what’s right on their doorstep. Hoo Co-founder, Adrian Murdock, commented: “Like all areas of tourism and hospitality, the pandemic has brought incredibly tough times for local coastal communities who rely heavily on tourism in order to survive. But these traditional seaside resorts have a once-in-a-generation opportunity to put themselves back on the holiday map. The one saving grace of the pandemic has been the ban on foreign travel, forcing many to look to the UK coastline for their summer fix of sun, sea and sand. As a result, many of us have rediscovered just how great our coastal towns and cities are and we're at a crossroads now where the great British seaside really could reclaim an aspect of its former glory. It doesn’t matter if you live in Dorset, Derby or Dundee, there will be a stretch of outstanding coastline that can offer you all the same draws of a holiday abroad, if not more, even with the unpredictability of a British summer. So while foreign travel continues to cause chaos across the rest of the travel industry, we urge you to look again at places like Great Yarmouth, you may be very pleasantly surprised by what you find.” Notes to Editors: Hoo is the hotel room offer platform, cutting out the expensive middle man so you can secure the best price for the room you want. Hoo allows users to book a hotel room at the advertised rate, or to make an offer on the room which the hotel can accept or decline in real time. Hoo was founded by Sebastian Lewis and Adrian Murdock, and is backed by hotel industry insiders. Sebastian Lewis is also the founder of UK crowdfunding’s first ever sale/exit with Mettrr, the global automated website builder. Adrian Murdock is also the co-founder of babysitting app, Bubble, and a former Betfair exec. They have successfully tackled the challenges of child-care, betting and automated website creation and are now set to solve what they describe as the ‘broken hotel booking process’. Hoo is a concept that started with a pub conversation borne out of frustration with the seeming imbalance of power that the global hotel room aggregators wield. Contact Press Enquiries James Lockett M: 07584 248960 T: 0207 856 0185 E: james@properganda.pr PropergandaPR Data Enquiries Alex Pericli M: 07979 262393 T: 0207 856 0185 E: alex @properganda.pr PropergandaPR Contact Details PropergandaPR James Lockett +44 20 7856 0185 james@properganda.pr Company Website https://justhooit.com

June 22, 2021 06:05 AM Eastern Daylight Time

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Osmo Announces Amazon Prime Day Sale: Up to 40% Off Select Kits, Games, Bundles and More

Osmo

Award-winning STEAM brand Osmo announces it will offer up to 40% off select kits, games, bundles and more for Amazon Prime Day, June 21 and 22. All Prime Day deals can be viewed at Osmo’s Amazon store. Save 30% on these Osmo kits, games, and bundles at Amazon.com: Little Genius Starter Kit for iPad (base included) Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit for iPad + Grab & Go Small Storage Case Bundle (for iPad Starter Kits) (base included) Little Genius Starter Kit for iPad + Grab & Go Large Storage Case for iPad Bundle (base included) Little Genius Starter Kit + Early Math Adventure for iPad (base included) Genius Starter Kit for Fire Tablet (base included) Genius Starter Kit + Family Game Night for iPad (base included) Creative Starter Kit for iPad (base included) Creative Starter Kit for iPad + Super Studio Disney Princess Bundle (base included) Creative Starter Kit for iPad + Little Genius Starter Kit for iPad (base included) Creative Starter Kit for iPad + Detective Agency Bundle (base included) Creative Starter Kit for iPad + Pizza Co. Bundle (base included) Math Wizard and the Secrets of the Dragons for iPad & Fire Tablet (base required) Math Wizard and the Magical Workshop for iPad & Fire Tablet (base required) Math Wizard and The Secrets of The Dragons & Magical Workshop for iPad & Fire Tablet Bundle (base required) Math Wizard and The Secrets of The Dragons & Magical Workshop for iPad Bundle (base included) Coding Family Bundle for iPad & Fire Tablet + Base for iPad (base included) Coding Family Bundle for iPad & Fire Tablet + Base for Fire Tablet (base included) Coding Family Bundle for iPad & Fire Tablet (base required) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess + iPad Base Bundle (base included) Super Studio Disney Princess + Fire Tablet Base Bundle (base included) Super Studio Disney Frozen 2 + iPad Base Bundle (base included) Super Studio Disney Frozen 2 + Fire Tablet Base Bundle (base included) Super Studio Disney Princess Game + iPad Base Bundle (base included) Super Studio Disney Princess Game + Fire Tablet Base Bundle (base included) Osmo offers up to 30% off all kits and games at Target.com during Target Deal Days, which continues through June 22. The full list of Target deals can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

June 21, 2021 12:01 AM Pacific Daylight Time

Mike Bako’s Father’s Day Gifts That Will Become Year-Round Favorites

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/nP0A1xC4D6k After the year that we have all collectively had, parents around the globe deserve a round of applause. Endless Zoom meetings? Check. Kids screaming during endless Zoom meetings. Check. So, this year, skip out on generic, run-of-the-mills presents and give the dad figure in your life a gift that keeps on giving Thinking about what to get dad for Father’s Day? Wondering what to get for the guy who has everything? Looking to avoid cliched gifts like ties and coffee mugs? You’re not alone. With Father’s Day around the corner, many of us are scrambling to figure out the perfect gift for dad, without resorting to old standbys. This year, it’s time to get creative, and find something Dad will actually use and enjoy. Be Smart with Your Spending: If industry predictions are correct there will be record spending, so expect a banner year for all the dads out there. In its annual survey, the National Retail Federation said US consumers are expected to spend more than $20 billion dollars on gifts and other items for Father's Day this year, that is a record high. With that said, spending wisely is definitely something dad would want you to do. So, if you are getting dad a gift, make sure it is something he will love and use financial sense by splitting up your payments with Afterpay. Afterpay partners with thousands of brands and retailers to offer interest-free installment payments to shoppers. With Afterpay, you can get the perfect gift for dad right away but pay for it over time by breaking up the cost into four equal installments, due every two weeks. Shoppers can refer to Afterpay's Shop Directory at Afterpay.com or through its app to browse all of their brand partners across both e-commerce and in-store. Afterpay is available in-store with brands like Dick’s Sporting Goods, Finish Line, JD Sports, Carhartt, Chubbies ….so many more. Great options for Father’s Day gifts. www.Afterpay.com @afterpayusa GROOMING: Dad’s might not admit it but taking care of their skin and smelling good is something they care about and as we head into the steamy summer months its even more important to have products that will work and keep us fresh. Old Spice has two products that can help upgrade any dad’s skincare routine. Old Spice’s Daily Hydration Hand & Body Lotion features a lightweight formula infused with shea butter to deeply condition dry, irritating skin. This lotion provides all-day hydration. Put it on in the morning after a shower to start the day and you are all set. If you are looking for a great gift to supplement something larger or if buying on a budget there’s Old Spice’s Clinical Sweat Defense Anti-perspirant/Deodorant. It was recently selected as an “Expert Pick” in the 2021 Men’s Health Grooming Awards and features 5 in 1 protection power, with 73 hours of proven sweat protection, making it the best defense against sweat and odor for the dad in your life Even during these hot summer days, it provides even the most active guys with superior wetness protection. You can impress dad and show that you’ve done your research because this is tested and backed by dermatologists with skin moisturizers and formulated to be gentle on skin. Daily Hydration Hand & Body Lotion - LINKED HERE Clinical Sweat Defense – LINKED HERE Instagram: @oldspice Twitter: @oldspice https://www.facebook.com/OldSpice/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2021 12:20 PM Eastern Daylight Time

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How AI is Helping the Fight Against Breast Cancer

YourUpdateTV

Breast cancer recently surpassed lung cancer as the number 1 diagnosed cancer in the U.S., excluding nonmelanoma skin cancer. Additionally, the National Cancer Institute recently predicted an almost 10,000 excess deaths from breast and colorectal cancers over the next 10 years as a direct result of the pandemic, making it now more important than ever for women to take control over their breast health. Recently, Randy Hicks, MD, MBA, Co-Owner and CEO of Regional Medical Imaging (RMI) in Michigan, participated in a nationwide satellite media tour to discuss how new technology is helping the fight against breast cancer. A video accompanying this announcement is available at: https://youtu.be/7nWf973J1ww The COVID-19 pandemic brought routine health screenings, such as mammograms, to a screeching halt, declining up to 92% in some areas last year, according to a study in the Journal of the American College of Radiology. Now, with Americans getting vaccinated and infection rates decreasing around the country, many women are playing catch-up on these vital health screenings, which leads to another issue — a drastic increase in workload for doctors, who must face a surge of patients who need to be screened. Fortunately, an innovative new tool is available to help clinicians cope with this sudden demand, which at the same time provides them a higher degree of accuracy than ever before. ProFound AI ® uses the latest in deep-learning artificial intelligence (AI) and is clinically proven to help radiologists read mammograms more than 50% faster - and with more accuracy - while also reducing false positives and unnecessary callbacks, which can be stressful for women. ProFound AI was the first 3D tomosynthesis software using AI to be cleared by the FDA. For more information, visit icadmed.com About Randy Hicks, MD, MBA, Co-Owner and CEO of Regional Medical Imaging (RMI) in Michigan: Dr. Hicks is a distinguished practitioner, thought leader, and published researcher in women’s imaging for breast cancer, with additional interests and expertise in parathyroid and thyroid imaging, and in developing interventional breast biopsy procedures and products. A committed advocate for women’s healthcare, Dr. Hicks has worked closely with colleagues in the medical community to encourage multidisciplinary, best-practice approaches, having collaborated to establish local tumor boards that pool expertise from leading healthcare organizations in the region. He has also served as a catalyst for expanding the role of information technology and the use of artificial intelligence in enhancing the quality and efficiency of healthcare. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2021 10:00 AM Eastern Daylight Time

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COMCAST AND FAMILY PROMISE OF SPOKANE LAUNCH FREE WIFI-CONNECTED “LIFT ZONES” AT LOCAL SHELTERS

Comcast Washington

Comcast Washington and Family Promise of Spokane today announced the opening of WiFi-connected Lift Zones at three family shelters across the City of Spokane. Comcast is equipping the Family Promise shelters with free robust WiFi technology that will help dozens of vulnerable students participate in distance learning and do their homework, and ensure adults and families are able to access needed online resources as they seek to transition into a stable home. In addition to Lift Zones, Comcast is providing new laptop computers to support the Family Promise of Spokane transitional housing program. The new devices provide families transitioning into permanent housing with technology that they can use for schooling, seeking jobs, applying for assistance programs, and more. The COVID-19 crisis has also worsened the gap in access to internet and technology that adults and families living in homelessness experience. Comcast Lift Zones are uniquely positioned to address this issue by providing robust WiFi technology for free in community centers that lack consistent access to the internet. Lift Zones at the following shelters will offer internet connectivity and technology access in a safe and positive place and strengthen Family Promise of Spokane’s efforts to help families transition from homelessness into a more stable situation: The Mission House– 2012 E Mission Ave Spokane, WA 99202 Open Doors Family Emergency Shelter– 2002 E Mission Ave Spokane, WA 99202 The Harston House – 904 E Hartson Ave Spokane, WA 99202 “For the families we serve, the internet is a key tool that helps them connect to so many different resources they need. From online learning for their kids, to finding housing and employment, to applying for government support and resources, it is invaluable, especially during this global pandemic,” said Joe Ader, Executive Director, Family Promise of Spokane. “By providing free connectivity to families, Comcast is helping us make a tremendous impact at a time of when it is deeply needed.” The new robust WiFi coverage is so effective it has reduced the number of troubleshooting cases the IT and Data Systems team manages for families onsite, allowing it to focus on other programs the shelter is building to address homelessness in Spokane County. “Internet is one of the most important resources we offer our clients and prior to the Comcast Lift Zone technology we would typically have roughly 60 connectivity troubleshooting issues in a given week,” said J Wylie, IT and Data Systems Manager for Family Promise of Spokane. “The new WiFi connection has greatly reduced these issues, allowing my team to focus on other technology and data projects that will help us better understand and serve our local vulnerable community members.” “Our work with Family Promise over the last several years has been focused on addressing digital equity gaps, by providing affordable internet connectivity to local families transitioning out of homeless,” said Kris Workman, Senior Director, Comcast in Spokane. “By opening Lift Zones at these shelters, we can take that work one step further by powering these Family Promise buildings with robust WiFi connectivity that their families can use while they are onsite.” Lift Zones complement Comcast’s Internet Essentials program and is part of the company’s ongoing commitment to help connect low-income families to the Internet in and outside of the home. Comcast plans to complete 80 Lift Zones in Washington by the end of 2021. Internet Essentials is Comcast’s signature digital equity initiative and the nation’s largest and most comprehensive broadband adoption program. Since 2011, Internet Essentials has connected more than 10 million people in America to broadband internet at home, including 60,000 in Spokane County. Today’s announcement also comes on the heels of Comcast’s  recent $1 billion commitment  over the next 10 years to help further close the digital divide and give even more low-income students and families the tools and resources they need to succeed in a digital world.   For more information about Comcast’s comprehensive connectivity program for low-income Americans visit https://corporate.comcast.com/values/internet-essentials About Family Promise of Spokane Family Promise of Spokane helps local communities coordinate their compassion to address the root causes of family homelessness. The organization taps existing local resources to empower families towards economic stability. Families come to them in crisis; Family Promise of Spokane helps them rebuild their lives with new skills and ongoing support. The nonprofit addresses the issue holistically, providing prevention services before families reach crisis, shelter and case management when they become homeless, and stabilization programs once they have secured housing to ensure they remain independent. For more information visit www.familypromiseofspokane.org/ About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest video, high-speed Internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed Internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information. Contact Details Comcast Washington Nick McDonald +1 425-977-5565 Nick_McDonald@Comcast.com Family Promise of Spokane Craig Howard +15097683083 choward@familypromiseofspokane.org Company Website https://washington.comcast.com/

June 16, 2021 05:57 AM Pacific Daylight Time

Accelerated Wealth Advisors welcomes Mackenzie Bekeza, CFP®

Accelerated Wealth

Accelerated Wealth Advisors, LLC (AWA) announced today that Wealth Advisor Mackenzie “Mack” Bekeza has joined AWA to help clients achieve their retirement goals. “We believe Mack is a great addition to our team and more importantly will bring significant value to our clients,” said Accelerated Wealth’s Financial Advisor Dustin West with whom Mack will partner to serve clients. “AWA has taken great care to create an outstanding team to assist our clients over multiple business cycles. As a CERTIFIED FINANCIAL PLANNER™, Mack will make sure our clients are informed, empowered and have plans to ensure they don’t have to worry during their golden years. We extend a warm welcome to Mack and know he will help clients plan for their financial future.” Mack has been serving in the Financial Planning industry since he graduated from Western Kentucky University in 2016 with a bachelor’s degree in Financial Planning (CFP® Board Registered Program). Bekeza added, “I believe active investment management is needed to achieve consistent returns from inconsistent markets. As an independent firm with time tested strategies and access to a variety of investment solutions, Accelerated Wealth provides objective advice and crucial wealth management services for our clients.” About Accelerated Wealth Advisors (AWA) Accelerated Wealth Advisors, LLC is a Colorado Springs based wealth strategy firm dedicated to providing effective strategies to help its clients make wise financial decisions. AWA’s business practices and culture are driven by its core values of faith, integrity, relationships, vision, excellence and being coachable. AWA is headquartered in Colorado Springs with four offices located in three states including additional Colorado offices in Lone Tree and Englewood. For more information please visit www.acceleratedwealth.com or Facebook. All Rights Reserved. Advisory services are offered through Accelerated Wealth Advisors, LLC, a SEC Registered Investment Advisor. Accelerated Wealth Advisors, LLC and Accelerated Wealth, LLC are affiliated entities and do not provide legal or tax advice. The information contained herein is obtained from sources deemed to be reliable. Accelerated Wealth Advisors, LLC and Accelerated Wealth, LLC cannot be responsible for the accuracy of the information being presented. Not an offer to buy or a solicitation to sell securities. See your accountant or legal counsel for tax or legal advice. Not affiliated with or approved, endorsed, or authorized by the Social Security Administration or any other government agency. All investing involves risk. Contact Details Accelerated Wealth Advisors, LLC Sloane Herman +1 719-466-5639 sloaneh@acceleratedwealth.com Company Website https://www.acceleratedwealth.com

June 15, 2021 01:05 PM Mountain Daylight Time

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New Research from HPL Digital Sport Finds Divide Between Sports Betting Executives and Bettors on How to Acquire and Retain Users

HPL Digital Sport

Today, HPL Digital Sport (HPLDS), a specialty group within Hot Paper Lantern, that helps sports betting, fantasy sports and sports technology companies create greater brand relevance, released its new study “ 2021 State of the Sports Betting Industry - Executive Perceptions vs. User Realities. ” Two separate surveys were conducted to create the study: the first, developed in partnership with SBC Americas, is a first-of-its-kind report measuring the perceptions and attitudes of nearly 200 sports betting executives; a second survey, facilitated by YouGov, on behalf of HPLDS, questioned more than 800 American sports bettors, asking their opinions on how to best engage with them and retain their business, future betting capabilities needs and their betting habits and preferences. The data found that sports betting executives and sports bettors were not aligned on what is most important in acquiring and retaining users. Executives resoundingly said that having a superior product (55%) was the key to gaining users more than other elements like having strong customer service (13%), content (12%) or brand (11%). Bettors countered that sentiment, indicating that brand reputation and trust (47%) among betting sites/platforms was the most important factor in engaging them and retaining their attention. “The sports betting market in the US is extremely competitive. Our data found that the average sports bettor limits their use to only two to three sports betting platforms. So, it’s clearly important for these platforms to better be in tune with their audiences to create greater appeal to both acquire and retain their business,” said Ed Moed, CEO of HPLDS. “Having a compelling, user-friendly product will always be important to build a larger share of this growing sports betting audience. But, it feels like this could be happening at the expense of investing in their brands. The data doesn’t lie. This is a real problem with any strategy that doesn’t include figuring out ways to create greater brand relevance within this hotly competitive space.” Apart from the divide on the topic of product vs. brand, the study uncovered compelling insights on the future capabilities in sports betting, how different demographics view the importance of certain sports betting elements, how women bettors as an audience are growing and are being overlooked and the constant presence of the illegal sports betting markets. Future capabilities of sports betting Three-fourths (75%) of executives stated that they are planning to launch new products, innovations, technology or gameplay in 2021. Technology providers, content producers and data providers are all signaling a major push towards in-play betting and in-stadium/arena lounges. Bettors indicated that while they are excited about elevated betting experiences like in-play betting, when asked about future sports betting capabilities, having more social betting experiences rose to the forefront. Social betting (31%) and retail betting (31%) outpaced more popular media talking points like in-play betting (26%), loyalty programs (25%) and in-stadium/arena betting (24%). Creating differentiation by targeting specific demographic preferences When asking bettors about their overall experience and ranking the importance of certain sports betting elements leading them to frequently using a betting site or app, users provided a roadmap for how companies should think about targeting them. General Public Retention Roadmap Brand reputation/trust - 47% High level product/experience - 45% Ease of financial transactions - 43% Better odds and promotions - 38% Expert content - 35% Referred by friends or family - 34% Social media content that drives me to engage with the brand - 33% I like their advertisements/celebrity endorsements - 30% Breaking down that road map by age and gender it becomes clear that not all bettors find the same elements important. Gen Z, for instance, doesn’t view brand as important as other groups. While every other demographic listed brand reputation/trust (Millennials - 46%; Gen X - 53%; Boomers - 56%) as its most important retention factor. Conversely, Gen Z views referrals by family or friends (42%) as more important than brand (39%). The social experience of sports betting for Gen Z and Millennials is heightened even more when looking at how they view social media content compared to the Gen X and Boomer markets. Both Gen Z and Millennials (38%) noted social media that drives them to engage with the brand as a leading retention factor. Gen X (22%) and Boomers (14%) however don’t see the value in social media and listed it at the bottom of their priorities. Boomers and Gen X audiences follow traditional thinking surrounding sports betting, which is more functional and practical than the social experience prioritized by Gen Z and Millennials. Both Boomers (50%) and Gen X (47%) feel that odds and promotions are an important part of their experience, while odds seem to be deprioritized by Millennials (38%) and Gen Z (28%). “The potential for in-play betting in the American market is incredible,” said Moed. “While bettors are excited about in-play betting, the data shows that bettors are looking for an immersive social betting experience including retail betting and betting with friends and family. The importance of social interaction, content and sharing capabilities and social betting, should not be downplayed or overlooked.” Women bettors - An underserved market While most sports betting messaging is general or leaning male, women bettors are gaining ground as a significant segment of the market. The study found that one-in-three (33%) bettors are women. That is an increase of 5-points from HPLDS’ State of the New Sports Bettor study released in May 2020. When it comes to the most active bettors, ones that make daily bets, women (17%) are evenly split with men (18%). The data also shows that women bettors show many similarities with male bettors compared to the importance of brand, product, and ease of financial transactions. But women deviate their priorities from men when it comes to the importance of social components in sports betting. Women bettors prioritize friends and family referrals (41% women vs. 31% men) and the use of engaging social media content (38% women vs. 30% men) to keep them interested in frequenting a particular betting site or app. “The industry can’t continue to afford overlooking the growing number of women bettors in the market,” said Moed. “The audience is clearly telling us that they need to be able to trust the platforms they use. And, that trust often comes from referrals and those who are credible through social media. I don’t know if the typical promo advertising that is prevalent will work with this pickier audience. Instead, they will believe brands that are deemed as credible and recommended by many who matter.” The Continued Prominence of the Black and Gray Market Bettors stated that betting through illegal markets is still a prominent channel in 2021. More than a third of bettors are using illegal channels to place a bet (20% of bettors use offshore sportsbooks and 17% use a bookie). “We have a long way to go when more than one-third of our sample is using illegal or off-shore resources to bet,” said Moed. “I think some of this is quite normal and as the industry continues to build momentum and experience enormous growth, bettors will quite naturally turn to platforms that are legal here in the U.S. But, even if this percentage is cut in half, it means that there is still a large part of the betting population who needs to be communicated to, educated and turned towards this marketplace.” For more information on HPLDS and to view the report please visit, hpldigitalsport.com. About HPL Digital Sport Hot Paper Lantern Digital Sport is a specialty group within Hot Paper Lantern (HPL) that works with sports betting, fantasy and sports technology brands to build greater brand relevance and acquire new audiences. The group’s unique value proposition is how it leverages years of deep expertise in this category with the way it integrates specific services such as: strategic branding, customer research/analytics, performance marketing, public relations and social media strategy, experiential and high level creative design to generate results. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

June 14, 2021 10:01 AM Eastern Daylight Time

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