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Long-Time Indianapolis Fruit Leader Stepping Back

FreshEdge

Indianapolis Fruit, a member of the FreshEdge family of produce and specialty food companies shares that, effective July 4, 2022, John Cunningham will transition from COO of Indianapolis Fruit to Distribution and Retail Advisor. He will focus on deepening customer relationships, mentoring and developing the evolving executive team, and advising on strategic initiatives. “We’re excited for John to continue positively impacting our team and our customers’ business. He has a tremendous track record of elevating performance,” said Daniel Corsaro, President of Indianapolis Fruit Company. “John has been a great member of our family and has been critical to our growth and development! We are very grateful for everything he has done and look forward to the insight and great things that he will accomplish with our evolving leaders,” said Greg Corsaro, President and COO of FreshEdge, LLC, the parent company of Indianapolis Fruit. “I’m excited to announce that after 40 plus years in the produce industry and 19 with Indianapolis Fruit and the FreshEdge Team, I’ve decided to step back. I’m looking forward to enjoying my personal and professional life at a different pace. I’m eager to continue to work with Daniel Corsaro and our team to enhance our retail merchandising and education programs,” said John Cunningham, Indianapolis Fruit Company. Indianapolis Fruit will continue to be led by Daniel Corsaro, President, and the existing executive team. As part of this transition, Ross Nelson will transition from Vice President of Retail Execution to Vice President of Procurement. About Indianapolis Fruit Indianapolis Fruit, a FreshEdge company, distributes fresh produce, value-added, specialty foods, and floral to retail grocers in 20 states across the Midwest, central, and southeastern areas of the United States. Offering more than 3,500 available skus, 500 plus organic items, and a full-service fresh cut division, Indianapolis Fruit continues to deliver on what consumers want. For more information, visit www.indyfruit.com Contact Details Indianapolis Fruit Company Daniel Corsaro, President +1 317-981-3442 dccorsaro@indyfruit.com Company Website https://indyfruit.com/

June 14, 2022 10:44 AM Eastern Daylight Time

Dorai Home Welcomes Alicia DeFinis as New Chief Executive Officer

Dorai Home

Dorai Home, a leading developer of eco-chic home products that help prevent mold with instant-drying materials, today announced it has appointed retail leader, Alicia DeFinis, as its Chief Executive Officer. In this new role, DeFinis will help scale Dorai Home’s operations in 2022 and beyond through the expansion of its team as well as the introduction of new market channels and innovative products. The company’s founding partners, Jason Klug and Kelsey O’Callaghan, will remain on the Board of Directors and will continue to partner on future product design and manufacturing through Klug’s company, Klugonyx. “We are absolutely thrilled to welcome Alicia as the first CEO of Dorai Home,” said Jason Klug, CEO and founder of Klugonyx and Dorai Home co-founder and President of the Board of Directors. “Her impressive track record of driving innovation across multiple retail platforms will benefit the entire Dorai team, as well as our customers. We are confident she'll continue to lead the company with a clear focus and help grow Dorai as it enters into untapped markets.” With over a decade of experience in the retail and e-commerce industries, DeFinis most recently served as Vice President of Partner Growth at Walker Edison (a Blackstone Company), where she was responsible for their North American partner ecosystem including development, channels, sales, and onboarding. Prior to joining Walker Edison, DeFinis held several positions at Walmart Marketplace as well as senior positions at both Amazon and Pure Storage. With a continued 300 percent year-over-year growth since the founding in 2018, Dorai Home aims to become a $100 million dollar brand in the next three to five years with DeFinis’s lead in omnichannel sales strategy into new global markets. “I’m humbled and honored to take on the role of CEO at Dorai Home,” said Alicia DeFinis, CEO of Dorai Home. “The company’s continued momentum is astounding and I look forward to taking Dorai’s vision of becoming the leading eco-chic home brand offering thoughtfully designed housewares to the next stage of growth.” DeFinis holds a bachelor's degree from Drexel University's LeBow College of Business. She currently resides in Utah with her husband. DeFinis will be attending The Global Ecommerce Acceleration Summit 2022 in Salt Lake City, Utah, from June 15-16, 2022. To schedule a meet and greet, please reach out here. About Dorai Home Dorai Home, eco-chic home products that help prevent mold with instant-drying materials, is a rapidly growing D2C brand that creates thoughtfully designed housewares made of eco-friendly materials that dry instantly. Dorai products are made from Diomat®, Dorai’s instant-drying technology that combines the moisture-banishing properties of diatomaceous earth with recycled paper fibers—a natural, eco-friendly way to prevent mold. Dorai Home was started in 2018 by two founders with operational expertise that has enabled 300% YOY growth. The company is headquartered in Salt Lake City. Learn more at https://doraihome.com/. Contact Details Dorai Home Sara Reister +1 215-896-3243 info@doraihome.com Company Website https://doraihome.com/

June 14, 2022 09:00 AM Eastern Daylight Time

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Velocity Global and Oracle Join Forces to Enhance the Future of Work

Velocity Global

Partnership delivers ideal global workforce management solutions Velocity Global now part of Oracle PartnerNetwork (OPN) Provides shared and new clients global Employer of Record (EoR) solution Velocity Global, a leading provider of global talent solutions, announced today that it will be partnering with Oracle to enhance the future of work for companies around the world. Oracle’s unparalleled approach to supporting international workforces combined with Velocity Global’s work platform gives clients and prospects the resources needed to succeed with increased efficiency. “This is the beginning of an exciting, robust relationship with Oracle that will lead to enormous efficiencies for our existing and future shared clients. Oracle’s long-standing reputation in technology along with their client-focused approach to revolutionize the future of work mirrors our own, and we’re thrilled to blaze this trail together,“ said Annie Thompson, Vice President of Strategic Partnerships at Velocity Global. “Velocity Global’s impact on the future of work as a leading Employer of Record redefines how global businesses hire and operate, and Oracle is proud to forge this collaboration in an effort to take our shared vision to uncharted heights,” said Dan Haller, Group Vice President, NAA Alliances, Strategic Partnerships, and Resale, Oracle. Through Oracle PartnerNetwork (OPN), both companies will offer and pair their respective solutions to streamline the client experience. The Global Work Platform TM delivers Velocity Global’s capabilities as the largest global EoR, with solutions in over 185 countries and all 50 United States, to manage supported talent and provide compliance, payroll, and benefits regardless of state or international borders. Additional information on how existing and potential clients can access these new solutions can be found on Velocity Global’s page on Oracle PartnerNetwork. Trademarks Oracle, Java, and MySQL are registered trademarks of Oracle Corporation. ### About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States. Thousands of brands rely on Velocity Global to build international teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information, visit velocityglobal.com. About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) is Oracle’s partner program designed to enable partners to accelerate the transition to cloud and drive superior customer business outcomes. The OPN program allows partners to engage with Oracle through track(s) aligned to how they go to market: Cloud Build for partners that provide products or services built on or integrated with Oracle Cloud; Cloud Sell for partners that resell Oracle Cloud technology; Cloud Service for partners that implement, deploy and manage Oracle Cloud Services; and License & Hardware for partners that build, service or sell Oracle software licenses or hardware products. Customers can expedite their business objectives with OPN partners who have achieved Expertise in a product family or cloud service. To learn more visit: http://www.oracle.com/partnernetwork. Contact Details Velocity Global Janessa Rivera +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

June 13, 2022 07:01 AM Mountain Daylight Time

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CleverTap Completes Acquisition of Leanplum

CleverTap

CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform. The acquisition, originally announced on 19th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap’s leadership team as Chief Strategy Officer. With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022. “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “With this acquisition customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.). At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint”. “The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. “As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 13, 2022 06:31 AM Eastern Daylight Time

IAQG selects SAE International as global publisher of standards

International Aerospace Quality Group

The International Aerospace Quality Group® (IAQG) formally announces SAE International as the organization’s international standards publisher. The IAQG/SAE Standards Development and Publications Agreement takes effect on all new and newly revised standards moving forward. The first standard to fall under this new agreement will be the IAQG 9137 (IA9137), scheduled to be released later this year. Under the IAQG/SAE Standards Development and Publications Agreement, organizations will be able to turn to SAE or one of their many global resellers to purchase new and/or newly revised standards. This agreement is designed to streamline the development and publication process using a single, common workflow that increases the speed to market while improving global distribution management. “The IAQG/SAE Standards Development and Publications Agreement is based on a 25-year partnership between SAE and IAQG,” stated Andy Maher, IAQG president and member company representative for BAE Systems. “Their solid reputation and proven process of global standards development makes this agreement a natural evolution.” Currently, published standards will remain under the same sector-related distribution channels. In addition to having a singular, global publisher, the new and newly revised standards will have a consistent look and format. For example, the naming structure for newly developed and released standards will follow the standard naming prefix of IA (for International Aerospace). Previously released standards will transition from sector designations of AS, EN, SJAC or JISQ to the new singular designation at the time of revision. “SAE International is honored to continue and enhance the longstanding and successful partnership with IAQG in the development and publication of global quality standards for the aerospace and defense sectors,” said Sr. Director Standards David Alexander for SAE International. “SAE’s recognized consensus process and platform, coupled with worldwide distribution through direct and reseller networks will accelerate the speed and availability of the standards.” IAQG sets the standard for quality within the worldwide supply chain within the aviation, space and defense industry. IAQG currently maintains 26 active standards that establishes common/shared tools and methods for quality improvement. To learn more, visit https://iaqg.org. About the International Aerospace Quality Group: As an international non-profit association under the Belgian law with office registered in Brussels (Belgium), the IAQG sets the standard for quality within the worldwide supply chain of the aerospace industry. The organization is comprised of member companies within the aviation, space and defense industries who design, develop, manufacture and support original equipment at system or subsystem levels. The IAQG is committed to establishing commonality of quality systems and improvement standards. These standards are documented, published and applied internationally by original equipment manufacturers (OEMs) and circulated throughout the supply chain. To learn more, visit https://iaqg.org. About SAE International: SAE International is a global organization committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at http://www.sae.org. Contact Details Susan Matson at Atlas Marketing on behalf of IAQG susan@atlasstories.com

June 09, 2022 02:45 PM Eastern Daylight Time

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Selma Blair and GUIDE BEAUTY Partner to Advance a Culture of Inclusion in Beauty

GUIDE Beauty

GUIDE Beauty, a collection of makeup tools and products that has reimagined the way we apply makeup, is thrilled to announce Selma Blair as their Chief Creative Officer. Internationally acclaimed actress, author, advocate, and style and beauty icon, Blair will join GUIDE as a partner and take a leadership role in product and brand development for the multi-award-winning company. Combining forces with GUIDE’s Founder Terri Bryant, Blair will help the brand to accelerate its mission to expand inclusivity in the world of beauty through thoughtful, universally-designed products for everyone. "We are proud to welcome Selma to the family," says Bryant, Founder of GUIDE Beauty. "Her devotion to creative expression and advocacy for all people fits perfectly with GUIDE Beauty’s mission and practice of Universal Design - when we design with all people in mind, we create the best products for everyone. From the novice to somebody who has challenges with movement or strength and even the professional makeup artist on set, GUIDE’s products enhance the lives of makeup users everywhere.” In the prime of her career as a makeup artist and beauty educator, Bryant started to notice stiffness in her shoulder and a loss of dexterity in her hands. Makeup artistry that had been second nature was becoming a real struggle due to the inaccessibility of products that suited her needs. She was eventually diagnosed with Parkinson’s. Empowered by knowledge and a life-long love of makeup, she partnered with human factors designers and clean chemists to create a better and easier way and a new, more inclusive approach for the beauty industry with products designed for the broadest universe of makeup users. “As a professional makeup artist, I felt a natural ability that most of my friends, family, and clients did not share,” continues Bryant. “When that ability shifted due to the onset of Parkinson's Disease it became so clear that my needs, like so many, had not been considered in the design and development of the products I had always used, so I decided it was time to create them." “When I first held the GUIDE Wand, I immediately felt more confident than I ever had with a traditional pencil liner and found myself looking forward to doing my own makeup for the first time in a long time,” says Blair, who revealed her diagnosis of Multiple Sclerosis in 2018. “Upon meeting Terri, we bonded instantly over our mutual love of makeup and its ability to transform a face and a day. I’m thrilled to join her and GUIDE to create and advocate for a more inclusive world of beauty.” GUIDE Beauty today also introduces its new makeup brush collection utilizing its patented GUIDE Ring to steady the hand and make application smooth and easy as well as its first eyeshadow palette that has been designed with Blair to showcase beautiful, easy-to-wear neutrals for everyday or a special red-carpet moment. In addition to the new launches, GUIDE’s debut collection, which launched in early 2020 and revolutionized ability-inclusivity in beauty, includes Lash Wrap Mascara and Brow Moment Brow Gel, both featuring the GUIDE Ring, and the award-winning GUIDE Eyeliner Duo. The Eyeliner Duo has become the hero SKU among customers, influencers, and media, receiving Allure ’ s Best of Beauty Breakthrough, ELLE ’ s Future of Beauty, O, The Oprah Magazine ’ s O-Ward, and Essence ’ s Best in Black Beauty, among other prestigious awards. The GUIDE Wand eyeliner applicator is celebrated for its unique, forward-thinking, ergonomically and universally-designed shape paired with the GUIDE Line pressed-cream eyeliner to make looks like tightlining, waterline application, and even winged liner a cinch. All GUIDE Beauty formulas are cruelty-free, 100% vegan, and formulated without known toxins or harsh ingredients. Blair, Bryant, and the GUIDE Beauty team are currently developing additional universally-designed makeup products to improve the lives of makeup users and are committed to advocating for inclusive and empowering beauty for all. For more information, please visit www.guidebeauty.com and @guidebeautycosmetics on social media platforms. About GUIDE BEAUTY GUIDE BEAUTY is a collection of makeup tools and products that has reimagined the way we apply makeup. Achieve a new level of skill and confidence with makeup that literally GUIDES your hand to better application. In the prime of her career as a makeup artist and beauty educator, GUIDE Beauty founder Terri Bryant started to notice stiffness in her shoulder and a loss of dexterity in her hands. Makeup artistry that had been second nature was becoming a real struggle due to the inaccessibility of products that suited her needs. She was eventually diagnosed with Parkinson’s. Empowered by knowledge and a life-long love of makeup, Terri partnered with human factors designers and clean chemists to create a better and easier way and a new, more inclusive approach for the industry. The result is an award-winning and patented collection of truly innovative and unique makeup tools and clean, vegan formulations that debuted in early 2020 and revolutionized ability-inclusivity in beauty. The addition of Selma Blair as Chief Creative Officer, who revealed her diagnosis with Multiple Sclerosis in 2018, will allow the company to accelerate its product development and mission to make beauty better and easier for all. GUIDE’s new makeup brush collection, which launched in the summer of 2022, features its patented GUIDE Ring to steady the hand and make application smooth and easy as well as its first eyeshadow palette that was designed with Blair. GUIDE Beauty offers a truly fresh approach to makeup that puts artistry into your hands and creates empowering beauty for all. Contact Details Elyse Koenig: Beauty & Wellness Consulting Brittany Marshak +1 516-906-9063 Brittany@elysekoenig.com Company Website https://www.guidebeauty.com

June 09, 2022 09:36 AM Eastern Daylight Time

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DataWeave Launches Interactive Dashboard to Track U.S. Grocery Inflation

DataWeave

DataWeave, a global leader in retail data, pricing and AI analytics, today launches its interactive eCommerce Grocery Price Tracker, providing a detailed, nuanced view of price changes and serving as an index of U.S. pricing trends. DataWeave examines pricing and availability by category and retailer in light of inflation and market-driven economic changes. Analyzing over 117,000 SKUs, the Tracker showcases how grocery brands and retailers are adjusting their pricing in an inflationary environment as they work to stay engaged with an increasingly price-sensitive consumer. DataWeave’s Grocery Price Tracker, which will be updated monthly, shows month-over-month price changes starting June 2021. It also indicates shifts in product availability. “The American consumer has clearly been feeling more than a pinch at the grocery store. This has been driven by a confluence of ongoing global supply chain constraints, regional conflicts and climate change. All this has added up to pricing pressures and availability issues,” said Karthik Bettadapura, CEO of DataWeave. “Our data reveals that the sharp price increases we saw in December 2021 across grocery retailers and delivery intermediaries, have continued to rise ever since. With our complimentary tracker, our aim is to enable retailers and analysts alike to spot inflection points for these trends as they evolve.” Each month, the Grocery Price Tracker will highlight the retailer that offers products with a maximum price decrease across a certain category, and one imposing the maximum price increase across a particular category. It also shows average month-over-month price changes across all products tracked within each category and retailer analyzed. “With inflation at a 40-year high and dynamic pricing changing the competitive landscape daily, we continue to hear that affordability is top-of-mind for consumers, while availability in certain categories, such as baby formula, has escalated to an urgent national issue,” said Krishnan Thyagarajan, President and COO of DataWeave. We hope our ongoing Grocery Price Tracker and inflation indices we are developing for other categories will provide the fastest visibility to the latest trends and greater insight for retailers and brands.” Report Methodology To come to its findings, DataWeave analyzed 117,381 SKUs, tracking price variations and stock availability across 16 grocery retailers and delivery intermediaries, dating from June 2021 to the present, interactively noting price variations and stock availability by retailer. # # # DataWeave is a leading provider of advanced sales optimization solutions for e-commerce businesses, consumer brands and marketplaces. The AI-driven proprietary technology and language-agnostic platform aggregates consumable and actionable Competitive Intelligence across 500+ billion data points globally, in 25+ languages, with insights to drive performance for more than 400,000 brands across 1,500+ websites tracked across 20+ verticals and ensure online performance is always optimized. Learn more about the power of big data and global level analytics in understanding the rapidly changing retail industry at DataWeave.com. Contact Details MKPR Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://dataweave.com

June 08, 2022 10:30 AM Eastern Daylight Time

Influencers 5X Revenue Scale Has You Covered

TCM DIGITAL

NinjaInfluence, an all-in-one Influencer Marketing AI SaaS platform, provides an affordable yet powerful use of influencer marketing and is stepping up its game. As sales growth shifted across the eCommerce sphere, NinjaInfluence has adapted and challenged itself, providing a plan that will help brands increase their sales—introducing Ninja 5X (Ninja Platinum). The 5X Revenue plan does not limit you by the hour or the number of influencers but focuses on reaching your goals: increasing your sales and increasing your ROI, all while building new and recurring revenue streams. In addition to having the talent of an Influencer Marketing Strategist, you will also work with an Influencer Marketing Manager. S/he will create a strategy for your campaign, do the influencer research and vetting process, and determine the perfect influencers who can showcase your product or service to a new audience. In addition to taking care of the execution, the experienced team will take care of the reporting and analysis of each campaign stage and propose new angles to make the reach most effective. With Ninja x5, your campaigns will take off seamlessly with the best possible impact. NinjaInfluence also offers its NinjaGold package for eCommerce sellers a full hands-on use of its entire features to reach, manage and monetize any influencer marketing campaign for maximum scalability About NinjaInfluence NinjaInfluence is an influencer marketing software that supports users in easily managing their strategies and communicating with influencers/creators. Following up on its predecessor, NinjaOutreach, provides access to over 120 million influencers across Instagram, TikTok, YouTube, and Twitter. In addition to its established search engine, NinjaInfluence offers a multitude of features such as eCommerce integration, full analytics dashboards, a smart search manager, an internal payment platform, a related profile recommendation engine, and a consolidated CRM-like workspace. Scalable and effective through its use of powerful big data technology, NinjaInfluence searches through millions of creators to intelligently identify qualified influencer leads and enables the launch of influencer campaigns with traceable ROI. For more information or a free trial with NinjaInfluence, visit https://NinjaInfluence.com/ or book a demo with us here. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website https://ninjainfluence.com/

June 08, 2022 09:50 AM Eastern Daylight Time

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Retention Cloud Leader CleverTap Unveils TesseractDB™

CleverTap

CleverTap, the world’s No. 1 retention cloud, today announced it has unveiled TesseractDB ™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB ™ brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. TesseractDB ™ makes massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time. Research estimates that nearly 85% of all messaging is considered spam, an average of about 122 billion messages globally. About 36% of spam content is generated from ill-timed, non-personalized marketing messages. This problem continues to be prevalent due to the limited data technologies that are patently unable to store the massive volumes of first-party data required to offer a truly personal customer experience. “Today, we are excited to unveil TesseractDB ™, the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement,” said Sunil Thomas, CleverTap Co-founder and Executive Chairman. “In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB ™.” TesseractDB ™ is a giant technological leap that removes all data related limitations typically associated with the MarTech industry. Using TesseractDB ™, digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey. TesseractDB ™ enables CleverTap to offer unmatched technology, features, and capabilities - Unlimited data look back periods without any limitations High speed, scale, and unmatched throughput Rich, granular first-party user data storage Built-in real-time machine learning and AI Hyper-personalized engagement and recommendations “Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB ™, CleverTap provides the industry’s most versatile segmentation and data processing engine for mobile engagement, ” says Momchil Kyurkchiev, Chief Strategy Officer, CleverTap. He adds, “TesseractDB ™ is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Premier League, Bolt, Truecaller, Current Mobile, Trebel, Zé Delivery, TitleMax, YouNow, Albo, Vodafone Idea, SonyLIV, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit https://clevertap.com/ or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 07, 2022 03:38 PM Eastern Daylight Time

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