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Minuteman Press Franchisees Chantal & Clifton Gideon Win Community Award, Receive Special Proclamation in Forest Park, GA

Minuteman Press International Inc

Chantal and Clifton Gideon are the owners of the Minuteman Press franchise in Forest Park, GA since June of 2021. Over the past two and a half years, Chantal and Clifton have built meaningful connections with their clients and business community. Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. As a result of their remarkable efforts, Chantal and Clifton were recognized earlier this year in August during National Black Business Month and awarded a Special Proclamation from the City of Forest Park. The Proclamation credits Chantal and Gideon with “serving the community with great distinction and pride” as well as “their strong grit and determination to go into business for themselves.” In addition, Chantal also completed the Leadership Clayton program offered by the Clayton Chamber of Commerce and was recognized as a member of the Class of 2023 for the program. Chantal shares her insights on networking and community involvement, building the business for over two years, and the support she’s received from Minuteman Press. What does this Special Proclamation award mean to you? What are some of the ways you are active in the community? Chantal Gideon: “To me this award serves as recognition of our involvement with the community of Forest Park and the positive relationships we’ve fostered together. It’s very important to be involved in the community as a business owner because more people know our brand, the products and services we offer as well as the quality of our work. Clifton and I are active members of our local Chamber of Commerce, we attend City Council meetings to keep abreast of community happenings as well as the rapid economic development occurring on the Main Street corridor of which our business is located. I also serve as an ambassador for our Chamber of Commerce where I attend ribbon-cuttings for new businesses and assist with welcoming new business members, etc. while offering print/marketing services to them.” What are your high-demand products and key growth areas? Chantal Gideon: “Our high-demand products and services includes business cards, books, EDDM, and flyers/brochures. We do a lot of paper printing for a wide variety of clients.” What marketing strategies have you found to be effective? Chantal Gideon: “Increasing our internet marketing spend has been very effective in keeping a constant flow of new customers/orders coming in. I am looking forward to further increasing our Minuteman Press internet marketing program spending by the end of this year due to how profitable this has been for us.” What was your background before franchising? What has the support been like for you? Chantal Gideon: “Before Clifton and I purchased our Minuteman Press franchise, I was a high school biology teacher and Clifton was an engineer at a local steel manufacturing company. Clay Trussell is our field rep and he is always super responsive with whatever we need. He’s always just a text, phone call or visit away whenever we need him. Tech support is always consistent and our RVP Dave Walton stays involved with our overall growth and long-term strategy.” Is there anything else you’d like to share? Chantal Gideon: “Networking within the community and building our brand awareness has been very rewarding. I anticipate continuing to cultivate these relationships!” Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. For more information, visit their website: https://minuteman.com/us/locations/ga/forest-park/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 19, 2023 10:00 AM Eastern Daylight Time

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LevLane Advertising Announces Historic Change in Leadership

LevLane

LevLane Advertising, one of Philadelphia’s oldest independent full-service advertising agencies, today announced the appointment of Josh Lev—who brings more than 20 years of experience in the advertising industry to the role—as its new president. As president, Lev will be tasked with leading day-to-day operations in addition to focusing on new business development for the agency. He will play a critical role in driving the evolution of the agency’s culture, with a focus on continuing to prioritize the personal well-being and professional development and growth of employees. “Josh’s leadership has been critical in managing our clients and ensuring that LevLane delivers high-quality work that exceeds expectations,” said Bruce Lev, chief creative officer and co-founder of LevLane. “We’re excited for the future of LevLane, and I’m confident Josh’s leadership will usher in even greater success for our clients and our team.” In his previous position at LevLane, Josh was a key player as the agency expanded into the healthcare sector. His strategic vision and dedication led to an impressive roster that includes past and present clients such as Capital Health, Cardiology Consultants of Philadelphia, Jefferson Concussion Center, Kennedy Health System, and United Concordia Dental. Beyond the healthcare sector, he has been instrumental in building relationships with clients like Auto Lenders, Center City District, Sunoco, and various senior living communities. His client work has earned recognition both nationally and regionally, showcasing that under his leadership, the team not only stands out locally but is also well-equipped to compete on a national scale, making him an ideal candidate to position the agency for future growth and success. Lev’s responsibility will also involve ensuring that the agency remains at the forefront of industry changes by investing in agency talent, technology and processes while continuing to evolve alongside the ever-changing creative landscape. “Our employees and our clients have always been and will always be my top priority,” said Josh Lev. “The LevLane brand was built on the principles of love and family, and I look forward to continuing the success and legacy built by Bruce Lev and David Lane.” About LevLane LevLane Advertising is a full-service independent advertising agency headquartered in Philadelphia and has been building brands people love for nearly 40 years. The award-winning agency integrates traditional creative expertise with cutting-edge digital capabilities in its menu of services, including search engine optimization (SEO), search engine marketing (SEM), programmatic media, strategy, creative and branding, media and analytics, social media, content marketing, and public relations. For more information about LevLane and its capabilities, connect with us on LinkedIn, Instagram and Facebook. Contact Details Lauren Stralo +1 484-747-0172 lstralo@levlane.com Company Website https://www.levlane.com

October 19, 2023 10:00 AM Eastern Daylight Time

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FiscalNote (NYSE: NOTE) Launches AI-Driven Risk Connector To Determine And Predict Risk Up To Five Layers Deep

Benzinga

By Jad Malaeb, Benzinga FiscalNote Holdings Inc. (NYSE: NOTE), a leading technology provider of global policy and market intelligence, has introduced the groundbreaking FiscalNote Risk Connector. This innovative solution harnesses FiscalNote's data prowess and AI capabilities to empower large enterprises in both public and private sectors, allowing them to foresee, comprehend, measure and monitor risks originating from their operations and expansive network of associations. The focus is broad, encompassing not only supply chains but also customers, investors, partners and other vectors where risks might manifest. In today's rapidly evolving landscape, both private and public sector supply chains and operational profiles are developing unprecedented complexity. Major enterprises, including corporations and military organizations, navigate intricate legal, regulatory, political and economic terrains while engaging an ever-expanding web of suppliers and collaborators on a global scale. Predicting and managing the vast array of potential risks that can severely impact revenue, brand reputation, military readiness and overall operations poses a significant challenge. FiscalNote Risk Connector, fueled by proprietary and forward-thinking AI technology, equips decision-makers in large enterprises with the essential 5 "As" crucial for operational risk mitigation. This cutting-edge analytics and information platform ensures that the risk assessment process is: Automated, mapping stakeholders within minutes; Always-On, constantly tracking and flagging risks in third-, fourth-, and fifth-party relationships; Anticipatory, providing early warnings of risks that have not yet materialized; Auditable, offering a detailed data trail down to individual documents where risks were detected; and Accessible, integrating seamlessly into a company's risk management framework through various channels. With these invaluable insights, companies can promptly assess the potential risks associated with engaging specific entities. FiscalNote Risk Connector stands out by providing a comprehensive mapping of relationships and real-time risk detection, accompanied by a fully auditable data trail. For instance, leveraging this powerful tool could have forewarned stakeholders of Silicon Valley Bank's vulnerabilities well in advance of its eventual collapse. Similarly, military and government entities, reliant on complex and regulated supply chains amidst geopolitical tensions, could have utilized AI-driven insights to comprehend shifting supply chains and operational risks ahead of the war in Europe, ensuring the continuity of government objectives. Josh Resnik, President and COO of FiscalNote, emphasizes the imperative need for technology to anticipate and manage potential adverse impacts stemming from operational risk. Operational risk has evolved into a multifaceted "field of unknowns," capable of triggering a dangerous cascade of ramifications without proper anticipation and management. FiscalNote Risk Connector unveils the intricate associations between customers and their connections, predicting risks up to five layers removed. Over the past decade, FiscalNote has been collaborating with a diverse array of global customers in the public and private sectors, addressing risks across multiple dimensions such as regulatory, geopolitical, economic, and security. FiscalNote Risk Connector stands as a natural extension of this expertise, presenting a remarkable market expansion opportunity for governments, corporations and other organizations grappling with risk exposure. The modern global supply chain has witnessed a surge in complexity, leading to increased instances of disruptions that come at a substantial cost. Companies face additional burdens from geopolitical and operational risks, further escalating costs. The manufacturing sector, for instance, has witnessed mounting costs due to geopolitical risks, affecting global revenues. National security, especially pertaining to military supply chains, is at risk due to disruptions – prompting an urgent need for comprehensive visibility and proactive planning. For more information on FiscalNote Risk Connector and how it's revolutionizing risk management, please visit the FiscalNote Risk Connector webpage. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 19, 2023 09:25 AM Eastern Daylight Time

Communications ETF XLC Offers Clear Exposure to the Space

Select Sector SPDR

Everyday businesses and consumers are using more and more digital services. From the internet and streaming services to mobile phones and new communication products, innovation is an ongoing trend. The Communication Services Select Sector SPDR Fund ( XLC ), is designed to capture the growing digital side of the U.S. economy. This Exchange Traded Fund (ETF) invests in all the components of the S&P 500 in the Telecommunications, Media, Wireless, Internet and Entertainment Industries. XLC tracks a modified market-cap-weighted index of this Sector currently consisting of 23 components. The index is rebalanced quarterly. Top Holdings* XLC’s top holdings are everyday names for the digital products and services the companies known and used by consumers and businesses everyday: Meta Platforms (Facebook) is the top holding at 23.59%, followed by Alphabet (Google) Class A (12.10%) and Class C stock (10.37%), AT&T (4.78%), and Charter Communications (4.77%). All the holdings are focus on the evolving world of communications as a key economic driver to the 21 st century economy. XLC has attracted more than $14 billion in assets under management. This sector is being embraced by investors as an important sleeve to their overall portfolios. Fine-Tuned and Low Cost** The Communication Select Sector SPDR brings a more fine-tuned approach to three key subsectors – communications, media, and technology – that have matured to deserve their own classification, considering the industries’ size and success. XLC offers that access in an easy and low-cost manner (0.10% annual expense ratio), with the asset size and ETF structure which also brings tradability to this important sector. XLC is an investment in the leaders of the communication, media, and wireless industries available to any investor, whether large or small or institutional. That is made possible through the structure of an exchange-traded fund that brings a low-cost and index-based approach to investing in any part of the equity world. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. * Holdings, Weightings & Assets as of 9/30/23 subject to change ** Ordinary brokerage fees apply DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL006978 1/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

October 19, 2023 07:00 AM Eastern Daylight Time

How the Worker Shortage in Healthcare Could Impact Your Health

YourUpdateTV

A recent Harris Poll found that 68% of Americans are worried that the worker shortage in healthcare could have an impact on their own health. Recently, spokespeople from the American Academy of Physician Associates (AAPA), participated in nationwide satellite media tour to discuss the impact of the worker shortage in healthcare and how physician associates, or PAs, can help increase access to care. A video accompanying this announcement is available at: https://youtu.be/4XRJDYFt3R0 Healthcare workforce shortages are having a profound impact on patient access to care, with patients reporting feeling frustrated and anxious about their ability to get the care they need when they need it. The recent Harris Poll survey found that nearly three-fourths of all U.S. adults say the healthcare system isn’t meeting their needs, and more than 1 in 4 gave the healthcare system a failing grade. One of the most concerning ways provider shortages are impacting patients is the amount of time it is taking to get a needed health appointment. Patients are waiting an average of 3.9 weeks for a medical appointment. As one of the fastest growing medical professions in the country, PAs can make a positive and lasting impact on patient care. An overwhelming 91% of U.S. adults believe that PAs are part of the solution to addressing the shortage of healthcare providers and additionally, 90% of patients say that PAs increase access to care and make medical appointments easier to obtain. One significant issue is that PA practice laws vary by state across the country. The challenge here is that in far too many states, these laws haven't been updated to reflect the way medical care is delivered today. A resounding 91% of U.S. adults support updating PA practice laws and the mandate is clear: The public wants the healthcare system to be as efficient and accessible as possible and updating these laws is a win-win for patients and the entire healthcare system. For more information, please visit aapa.org/patientexperience. About the American Academy of Physician Associates (AAPA) AAPA is the national membership organization for all physician associates/physician assistants (PAs). PAs are licensed clinicians who practice medicine in every specialty and setting. Trusted, rigorously educated and trained healthcare professionals, PAs are dedicated to expanding access to care and transforming health and wellness through patient-centered, team-based medical practice. PA has been named one of the best jobs overall and one of the best healthcare jobs for the sixth year in a row by U.S. News & World Report The PA profession ranked number three this year in Best STEM jobs. Learn more about the profession at aapa.org and engage through Facebook, LinkedIn, Instagram, and Twitter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 18, 2023 02:31 PM Eastern Daylight Time

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Feal Suspension Race Team Captivates Formula DRIFT Fans: Bakchis Takes Second Overall in 2023 Season

Feal Suspension

Formula DRIFT veteran Aurimas “Odi” Bakchis continued to impress hundreds of thousands of fans and fellow competitors at the Formula DRIFT season finale at Irwindale Speedway on October 13-14. With multiple podiums, Bakchis entered the final round of the 2023 FD season positioned fifth overall in the championship. During the event, he worked his Feal Suspension / GT Radial Nissan S15 up the steeply banked track and into second place both at the event and in the overall championship standings in front of a sold-out crowd. While Bakchis’ driving earned the respect of the judges and put him on the podium, his car build also earned the respect of the fans, who voted Bakchis’ Feal Suspension / GT Radial Nissan S15 as the 2023 “Fan Favorite Car.” As runner up in the entire Formula DRIFT PRO championship, Bakchis placed an exclamation point over an impressive showing all season by the entire Feal Suspension Race Team. Bakchis himself is owner and operator of the Feal Suspension Race Team, which took on two new drivers this season. Hailing from Norway, Simen Olsen joined Bakchis in the PRO championship driving the Feal Suspension Nissan S14.9. Olsen finished the season fourth overall, having earned three podium finishes throughout the season and the title of “Most Improved Driver” following his 2022 performance. Bakchis also brought on Ben Hobson to drive the Pedal Commander / Feal Suspension Nissan S14 in the PROSPEC championship. Hobson won two of the four rounds, qualified first in three rounds, and earned the title of 2023 PROSPEC Champion with the biggest points lead in the championship’s history. Overall, the team brought home six PRO podium finishes, including one event win by Bakchis in St Louis, as well as three PROSPEC podiums including two wins. The team finished second and fourth overall in the Formula DRIFT PRO standings and took first in the PROSPEC championship. The Feal Suspension Race Team is the only team with all team members finishing in the Top 5 for the 2023 season. Previously, Bakchis had finished third overall in the Formula DRIFT championship in 2017, 2019 and 2021, so his second place finish was a personal best as he concluded his 13th season of Formula DRIFT competition. With ten event wins under his belt and more than 20 career podium finishes, Bakchis continues to be a championship contender in a sport that is continuing to push the boundaries of precision driving and vehicle engineering. Bakchis' Feal Suspension Race Team is proving they are one to be watched in future Formula DRIFT seasons. EDITOR’S NOTE More images are available here: dropbox.com/sh/vdenezvapc9s3ml/AADFOjh_O5Dc3Dux6o4DYfuTa?dl=0 ABOUT FEAL SUSPENSION Feal Suspension has been in the business of servicing and tuning dampers since 2007. The focus has been on maintaining and improving damper performance in addition to sales of coilover suspension kits. Feal brand coilovers are built with years of tuning experience and testing utilizing not only shock dyno analysis, but also testing with professional drivers on autocross, road-race, rally, and professional drifting applications. The company is active in professional motorsports and constantly puts the suspension to the test. For more information visit fealsuspension.com Contact Details Feal Suspension LLC Amy Bakchis amy@fealsuspension.com Company Website https://fealsuspension.com/home/

October 18, 2023 08:15 AM Pacific Daylight Time

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Sienna Resources Gets License To Drill At Its Elko Lithium Project As Demand For Lithium Grows

Benzinga

By Meg Flippin, Benzinga Investors looking at metals beyond gold and silver may be looking at lithium. It's a key ingredient to produce electric vehicles, a market that seems set to take off. In 2020, demand for global lithium reached 292,000 metric tons, and by 2030, it is forecast to hit 2.5 million metric tons. That growing demand is good news for Sienna Resources Inc. (OTCMKTS: SNNAF), the mining company focused on exploring for and developing high-grade deposits in politically stable, environmentally responsible and ethical mining jurisdictions. It just received approval from the Bureau of Land Management to drill up to five initial locations in its Elko Lithium Project in Nevada, which it recently acquired. Elko County Project Holds Promise The project, in Elko County, Nevada, consists of about 1,200 contiguous acres directly bordering the Surge Battery Metals Inc. (OTCMKTS: NILIF) Nevada North Lithium Project. Surge’s summer drilling program returned multiple zones of high values ranging from 1,000 parts per million to 8,070 parts per million lithium – the highest grades for exploration for the Nevada North Lithium Project. While the same results for Sienna’s project can’t be guaranteed, it is promising for the company’s business – and potentially its shareholders. “We are very excited about this area, especially in light of the fantastic lithium results being drilled by our neighbor, Surge Battery Metals,” said Jason Gigliotti, President of Sienna. “This area is shaping up to be one of the most exciting lithium addresses in North America and we are very pleased to be right in the heart of it with a planned work program to commence as soon as possible.” Surge Battery Metals’ stock has traded from a year low of $0.045 to a recent high of $1.15 as of this writing, aided by the results of its summer drilling program. Nevada Rich In Lithium As it stands, Nevada has one of the highest lithium production potentials in the country. It's home to America's only current lithium production and one of the U.S.’s largest lithium deposits. Given its location, it's perfectly suited to supply demand in the U.S. and in Asia. It also helps that Nevada has mining-friendly regulations on the books and is in a stable political environment. Mining for lithium also has the backing of the U.S. government. The White House’s American Battery Materials Initiative is aimed at securing a reliable and sustainable supply of critical minerals used for power, electricity and EVs. Meanwhile, the Department of Energy is awarding $2.8 billion from the Bipartisan Infrastructure Bill to boost domestic manufacturing. EVs Getting Ready To Take Off The mining results and Sienna’s plan to commence drilling soon come as the market for electric vehicles is taking off. Tesla Inc. (NASDAQ: TSLA), the leading EV maker in the U.S., plans to produce 20 million EVs by 2030 and it's not the only vehicle manufacturer focused on EVs. Ford Motor Co. (NYSE: F), General Motors Co. (NYSE: GM) and Stellantis NV (NYSE: STLA), among others, plan to sell only electrified cars and trucks by 2035. Land Holdings Sienna is also among the largest landholders in Clayton Valley, Nevada. In June it completed its purchase of Silver Peak South Lithium Project (SPSLP) located in Clayton Valley, Nevada, building on its Blue Clay Lithium Project. This created one large continuous block of approximately 4,700 acres. Clayton Valley is home to the only lithium brine basin in production in North America and is just a few miles from Tesla's Gigafactory outside of Reno, Nevada. Major players in this basin include Schlumberger NV (now named SLB) (NYSE: SLB) and Albemarle Corp. (NYSE: ALB)) with Albemarle currently producing in the basin. “In the deepest part of this basin in Clayton Valley, which is the only basin that produces lithium right now, are Albemarle which is the largest lithium company on earth, Schlumberger (now SLB) which is the largest oil services company on earth and is moving into lithium, and then tiny Sienna Resources trading around $0.05,” said Gigliotti. With approximatley $2 million in cash on hand, Sienna seems to have plenty of money for the current exploration plans and intends to be active on several fronts for the rest of the year. Gigliotti also confirmed that the company’s ”management is extremely optimistic about the future and looks forward to what will happen with boots on the ground on these projects.” This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Sienna Resources has reviewed and paid for this information. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 18, 2023 09:15 AM Eastern Daylight Time

This Encrypted Messenger App Could Help Wall Street Avoid New Fines Amid SEC Crackdown On FINRA Violations

Benzinga

By Rachael Green, Benzinga In the latest wave of crackdowns to come from the SEC’s two-year investigation into Wall Street’s use of messaging apps, a new batch of Wall Street firms were recently hit with multimillion-dollar fines. Over the last two years, the agency has already fined other major Wall Street firms like Goldman Sachs, Bank of America, Wells Fargo and Morgan Stanley for failure to maintain records of the work-related communications taking place in these apps. With this recent batch of penalties, the SEC will have levied over $2.5 billion in fines on Wall Street to date. To get ahead of the crackdown, companies will need to take steps to make sure all communications are secure, private and archived to comply with FINRA (Financial Industry Regulatory Authority) regulations. Sekur Private Data Ltd. (OTCQX: SWISF) (CSE: SKUR) (FRA: GDT0) is offering an easy-to-use, secure and transparent solution in the form of its SekurMessenger app. The encrypted messaging app offers full privacy for users and multiple layers of data protection to keep communications as secure as possible – and with its addition of an encrypted message archiving feature for businesses, it makes it easier than ever to maintain the records the SEC requires to stay compliant with FINRA regulations. The SEC Crackdown Takes Aim At Wall Street’s Use Of Personal Messaging Apps At the heart of the ongoing SEC investigation are Meta’s (NASDAQ: META) WhatsApp, Apple’s (NASDAQ: AAPL) iMessage, and Signal among other messaging apps that the companies had been using to discuss work. The SEC requires financial firms to maintain detailed records of their business, including all work-related communications. The way these messaging apps are set up and handle data is also often inherently not compliant with the strict data security and record-keeping requirements financial firms need to follow. WhatsApp, for example, asks for access to its users’ contact lists. Likewise, the lack of transparency about what data WhatsApp collects on its users, how it uses it and who it shares that data with are all concerns that make it hard to ensure FINRA compliance. “Here are three takeaways for those firms who haven’t yet done so: self-report, cooperate and remediate. If you adopt that playbook, you’ll have a better outcome than if you wait for us to come calling,” said SEC Division of Enforcement Director Gurbir S. Grewal. That means the onus is on companies to audit their own communication practices and take steps now to ensure compliance if they want a shot at avoiding the steep fines already levied against some of the biggest names on Wall Street. SekurMessenger Could Give Companies A Way To Proactively Bring Communications Into Compliance For companies that want to heed that warning from the SEC, switching to SekurMessenger could help ensure their communication practices are compliant. The app, which is available on both Android and iOS devices as well as on the web, offers a number of advanced security features including end-to-end encryption, proprietary VirtualVaults and Helix Tech. Not only does this keep conversations secure, but it also provides a way to maintain privacy as the app doesn’t ask for a phone number or any other personal identification data. The messages and any files sent or received between users are stored in a secure cloud hosted on Swiss-based Sekur-owned servers. That secure storage also provides a place to safely archive sensitive work-related communications and is adding more enterprise-related features – such as a fully private network and mass onboarding of employees – when the company rolls out its upcoming Sekur Enterprise plans in late November of this year. Businesses can also use archiving and auto export with SekurMail, the cybersecurity and internet privacy provider’s email service that offers similar advanced privacy and security features as the messaging app. Together, the two apps can make it easier for companies to maintain compliant records without compromising security or privacy when discussing sensitive work-related information. Both SekurMessenger and SekurMail offer private and secure communications with non-Sekur users through its chat-by-invite feature for its messenger solution and SekurSend/SekurReply feature for the mail solution. This makes it even more attractive as employees can offer the same secure and private communications with their clients without compromising their data and privacy. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 18, 2023 09:15 AM Eastern Daylight Time

New Advertiser Perceptions Research Finds Data Standards Increase ROI by 30% or More

Claravine

Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, conducted research examining how US brand marketers and agencies are approaching and perceiving data standardization. The research uncovers key findings around the importance of data standardization across measurement and attribution, privacy compliance, productivity, managing campaign ROI, ad creative development, brand safety, generative AI and consumer experience. Their results found that marketing and advertising agency professionals acknowledge that data standards are essential. A large majority – 91% – agree that applying data standards practices is a must in order to move forward in a privacy-centric way. Advertisers that have data standards in place see average ROI increases of 30% or more across tactics, including privacy compliance (32%), productivity (32%), managing ROI (31%) and brand safety (30%). Eighty-six percent agree that without data standards, their organizations will fall behind competitors or lose market share over time. The bottom line is that a majority of advertisers have yet to master the ability to target and measure the impacts of leveraging rich audience and creative data. Privacy Ecosystem Evolving Those currently using data standards have successfully employed privacy-forward methods for data sharing and analysis in greater numbers vs. their counterparts. The research shows that gaining control over data standards is a must to mitigate risk and remain competitive in today’s quickly evolving regulatory environment. More specifically: Advertisers that have data standards in place are significantly more likely to be using data clean rooms and rely on APIs to share advertiser segment data and ad creative assets, whereas those exploring still lean more heavily on less privacy-minded methods, such as email. Among the two-thirds who use data clean rooms, the overwhelming majority agree that clean rooms are the standard for privacy-compliant data matching. Those utilizing data standardization are more confident in the execution of coherent audience definition, ad creative and measurement strategies and their tiebacks to ROI. Push for Generative AI With advertisers estimating one in every four ads result in ad creatives being served to the incorrect consumer, there is a huge upside in gaining greater visibility into ad creative production, storage and utilization. Specifically, advertisers estimate ROI would increase 29% if they were to be able to serve ad creatives to the correct consumer every time. And if they were to be able to fully attribute campaign performance back to specific ad creatives, ROI would increase by 30%. With two in five already using artificial intelligence (AI) for ad creative development and another one in two considering its use, organizations’ acknowledge that properly tagging and tracking ad creative is increasing in complexity and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. Importance of Brand Safety & Trust Lack of knowledge as to where creative assets are running also exposes companies to brand safety issues. Ops teams implementing data standards reported the ability to identify where ad creatives were served and whether ads ran next to unsafe brand content much faster than their counterparts. They also estimate a greater ROI from serving the right ads to the right consumer 100% of the time vs. their counterparts. Eighteen percent of US advertisers believe that ads running next to unsafe content can result in significant cost impacts to their business and revenue. And those who have already implemented data standardization believe the cost impacts are significantly greater. For the majority, identifying unsafe ad placements takes time: Roughly half of advertisers said it takes up to a day to identify that ads have run next to unsuitable content. Three in four say that limited reporting or data provided to them via media partners at the ad creative level is a top challenge, as is the fact that attribution models aren’t set up to provide insights at the creative level. “Our research indicates that data standards sit at the very core of many of the industry’s top challenges, including measurement and attribution, privacy compliance, generative AI usage and brand safety,” said Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions. “The greater the understanding an organization has with regard to where its data and creatives are housed, who has access and where they are shared, the greater its ability to manage critical areas of marketing, which ultimately leads to revenue gains for businesses.” Methodology Advertiser Perceptions, surveyed 140 US advertisers in September 2023 to understand their current and future practices with regard to data standards strategies. To qualify for the study, respondents had to be spending $50M annually on digital advertising and involved in decision-making for digital advertising. The study surveyed a mix of respondents across strategic teams, operations and data analytics teams. Agency respondents comprised 30% of respondents, while marketers accounted for 70%. The research was commissioned by Claravine, which helps to standardize taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The full report can be downloaded here. “Our industry is constantly evolving, and the pace of change is having big impacts on marketing teams and businesses. Right now there are several topline challenges including an uncertain regulatory environment, a push for generative AI and ongoing concerns with brand safety,” Verl Allen, CEO of Claravine said. “This research proves marketers and agencies understand data standardization is a necessary organizational priority that touches nearly every team, role and system in a company’s marketing efforts. Focusing on data standards at the beginning is a practice that takes time and care, but once implemented it can lead to significant ROI gains.” About Advertiser Perceptions Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

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