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WATCHDOG GROUP URGES STATE OF NORTH CAROLINA DIVEST FROM UNILEVER

National Legal & Policy Center

The National Legal and Policy Center (NLPC), an ethics watchdog group, released a letter today that it sent to North Carolina State Treasurer Dale Folwell. The letter requests that the Tar Heel State join others in “the immediate divestiture of Unilever holdings in all public pension funds managed and controlled by the State of North Carolina….” An earlier letter was sent by NLPC to New York State Comptroller Thomas P. DiNapoli, and the Falls Church, Va.-based nonprofit also filed a complaint was filed with the Internal Revenue Service. Arizona and New Jersey have already announced intentions to withdraw investments from their states’ holdings, due to Unilever subsidiary Ben & Jerry’s plans to discontinue selling its products in Israel’s so-called “occupied territories.” More than 30 states, including North Carolina, have laws that prohibit state investments in companies that engage in boycotts against the nation of Israel. “So far Unilever has refused to do anything about the anti-Israel and anti-Semitic actions of its wholly-owned subsidiary Ben and Jerry’s,” said Peter Flaherty, NLPC Chairman. “Until Unilever changes its policy, it must pay a price.” The letter, signed by NLPC’s Corporate Integrity Project Director Paul Chesser, explains how Anuradha Mittal – the Chair of Ben & Jerry’s Board of Directors – was the architect of the ice cream company’s policy to end sales in Israel’s “occupied territories.” “Mittal proposed a boycott of all of Israel. Her Twitter account has many anti-Israel tweets and as Chair of the Ben & Jerry’s Foundation may have steered funds in a self-dealing scheme,” stated Chesser. “We urge North Carolina to join other states in divesting from Unilever.” A complete copy of the letter is below: Dear Treasurer Folwell: We write to respectfully request that you affect the immediate divestiture of Unilever holdings in all public pension funds managed and controlled by the State of North Carolina, under your authority. In July New York’s Office of the State Comptroller warned Unilever that its Ben & Jerry’s subsidiary, by its decision to stop selling ice cream in Israel’s “occupied territories,” jeopardized its Common Fund’s ability and willingness to invest in Unilever. Since that time, the states of Arizona and New Jersey have announced their intention to divest themselves of Unilever stocks and bonds. Under its current law, Florida is reportedly discontinuing further investments in Unilever. Illinois is considering the same, and other states are reportedly reviewing their investment holdings in Unilever under their existing anti-Boycott, Divestment and Sanctions (BDS) laws. More urgently, Unilever’s position that it is opposed to anti-Semitism is belied by the actions and associations of Anuradha Mittal, the Chair of Ben & Jerry’s Board of Directors. The Ben & Jerry’s Board is not an actual governing board, but holds special control under its agreement with Unilever that is “empowered to protect and defend Ben & Jerry's brand equity and integrity.” Mittal is the architect of the ice cream company’s policy to end sales in Israel’s “occupied territories.” Reportedly, Mittal also proposed a boycott of all of Israel. Her Twitter account has many anti-Israel tweets, and contains specific endorsements of the BDS movement. Mittal is also a trustee of the Ben & Jerry’s Foundation – listed as vice president of the four-member board as recently as 2019 – which reportedly has made $170,000 in grants to a nonprofit called the Oakland Institute, of which Mittal is the paid executive director. In August, the National Legal and Policy Center filed a Complaint with the Internal Revenue Service, alleging that this arrangement may violate the Internal Revenue Code’s prohibition on self-dealing. In 2017, the Oakland Institute reportedly made a sub-grant to the so-called Badil Resource Center for Palestinian Residency and Refugee Rights. Last year, the European Union ended its funding of this Center after it refused to agree to an “anti-terror” clause in its funding contract. If Unilever were truly opposed to anti-Semitism – as well as the appearance of unethical self-dealing between Ben & Jerry’s corporate, its foundation, and organizations it supports – then it would have already severed its relationship with Mittal. Moreover, Unilever’s anti-Israel bias is underscored by the fact that it has announced no intention to end ice cream sales in China, where it is a leading foreign brand. National Legal and Policy Center promotes ethics in public life, and sponsors the Corporate Integrity Project. We are heartened to see state officials of both political parties in different states defending Israel and taking a strong stand against anti-Semitism. Unilever was given the opportunity to do the right thing, but instead the company doubled down on defending the indefensible. It is time for investors to do the right thing and divest from Unilever. If I can be of further assistance or answer any questions, please feel free to contact me at pchesser@nlpc.org. Sincerely, Paul Chesser Director, Corporate Integrity Project ### Please visit http://www.nlpc.org Contact Details National Legal and Policy Center Paul Chesser +1 703-237-1970 pchesser@nlpc.org Company Website http://www.nlpc.org

October 12, 2021 09:00 AM Eastern Daylight Time

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Bask in Moonlight in Belmont, N.C.

Belmont Tourism Development Authority

On average, the moon sits a whopping 226,000 miles away from Earth. But this autumn, the moon comes closer than ever before as Moonlight on Main shines in Belmont, N.C. For three consecutive weekends this October and November, Moonlight on Main will bring a warm glow to chilly nights in historic downtown Belmont. Museum of the Moon is an international touring exhibition from U.K. artist Luke Jerram featuring a seven-meter detailed NASA image of the lunar surface. Traveling across global public spaces, this astounding artwork will take center stage at the Stowe Park amphitheater Thursdays to Sundays from Oct. 22 to Nov. 7. “We hope the exhibit will be an educational experience of a lifetime and inspire the next generation of scientists, artists, poets, writers, and musicians from Gaston County,” said Phil Boggan, downtown director for the City of Belmont. “The evenings and weekends will evoke passion and exploration as the ethereal blue light cast by the full moon serves as the perfect environment for art exhibitions, theater performances, and a variety of musical concerts.” In addition to the glowing and gleaming moon itself, lunar-inspired events unfold throughout the three-weekend presentation. A free Opening Night Art Exhibit and Downtown Art Tour will take place on Oct. 21, 7-9 p.m., ushering in Moonlight on Main with original art pieces and a guided outdoor walking tour. Other festivities include kid-friendly Boo Fest on Oct. 23, a Halloween Bar Crawl on Oct. 30, Howl at the Moon for furry friends on Oct. 31 and a Moon Educational Program on Nov. 7, presented by The Schiele Museum of Natural History. Live music also will infuse life into the lunar occasion; from the Charlotte Jazz Band to Noel Freidline and Maria Howell, Villains Cabaret and the Pink Floyd Experience, tunes of various genres will accompany and fill the moonlit Belmont sky. For the full three weeks of the exhibition, downtown Belmont will radiate as an outdoor art gallery with projected art and lights around Main Street. Additionally, nine outdoor mural installations representing the moon’s role in the Underground Railroad will be displayed daily in Stowe Park with guided tours available on Oct. 22. Added Ted Hall, chairman of the Belmont Tourism Development Authority, “Moonlight on Main is a family friendly opportunity for visitors across the Charlotte region and well beyond to be awed by the moon and by Belmont, N.C. It’s a perfect time to discover Belmont’s mouthwatering restaurants, local businesses, renowned destinations and, above all else, its small town charm.” Moonlight on Main is presented by the Downtown Belmont Development Association and free to attend. Ticket prices for select events vary. Additional details about Moonlight on Main, artist Luke Jerram and the numerous events throughout the downtown exhibit are available at MoonlightOnMain.com. About Belmont, N.C. Belmont, N.C., is located in Gaston County, 15 minutes west of Uptown Charlotte. Whether you’re visiting us for the first time for a vacation getaway or returning for a daytime adventure, you’re sure to enjoy a truly unique experience in Belmont. Once a place where textile industries served as the lifeblood of the community, the city now stands as a successful example of commerce and redevelopment, while maintaining charm and hospitality. With picturesque nuances brushed throughout the town, Belmont offers a scenic view of historical homes, vintage streetlamps, red brick sidewalks and memories of a simpler time. It’s a community that embraces entertainment, the arts, unique local retail, destination restaurants and a variety of special events. For more information, visit us online at www.visitbelmontnc.org. About Museum of the Moon Museum of the Moon is an international touring artwork by U.K. artist Luke Jerram. The exhibit is co-commissioned by a number of creative organizations brought together by Jerram and the Norfolk & Norwich Festival. These organizations include Greenwich+Docklands International Festival, Brighton Festival, Without Walls, Cork Midsummer Festival, We The Curious, Lakes Alive, Provincial Domain Dommelhof, Les Tombées de la Nuit, Rennes and Kimmel Center for the Performing Arts. The artwork has been created in partnership with the U.K. Space Agency, University of Bristol and The Association for Science and Discovery Centres. Contact Details Lyerly Agency Melinda Skutnick +1 704-525-3937 mskutnick@lyerly.com

October 12, 2021 08:17 AM Eastern Daylight Time

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Vine Line Joins FreshEdge

Rotunda Capital Partners LLC

FreshEdge, a family of produce and specialty food companies backed by Rotunda Capital Partners, acquired Vine Line, a fresh produce distributor located in Grand Rapids, Michigan. Vine Line operates out of a 67,147 square-foot state-of-the-art facility built in 2013. The addition expands FreshEdge’s footprint further into Michigan and provides space and logistical support to better serve its growing customer base. Vine Line joins a growing family that includes Piazza Produce & Specialty Foods, Indianapolis Fruit, Get Fresh, McCartney Produce, Leonardo’s Produce, Valley Produce, Garden Cut, CIBUS Fresh and Papania’s. FreshEdge now operates with 1,485 employees, approximately 670,000 square feet of warehouse space, and a fleet of more than 650 trucks. “We are excited for Vine Line to join our family of ‘Best in Class’ fresh food distribution companies that are supported by our group of vertically integrated value-added operations,” said Steve Grinstead, CEO of FreshEdge. Terms of the deal, which closed on October 7, 2021, were not disclosed. The transaction strengthens the combined business’s presence in western Michigan and enables continued expansion into Michigan. “We welcome the Vine Line team and are excited to have them join FreshEdge,” said Greg Corsaro, president and COO of FreshEdge. Liza Alvarez will lead Vine Line as president, and the company’s operations will carry on from its current facility in Comstock Park, Michigan. FreshEdge is backed by Rotunda Capital Partners, a lower middle market private equity firm focused on investments in founder and family held companies. Rotunda seeks to provide opportunities for management teams to reach strategic, financial, and operational objectives. Rotunda entered the food business in 2017 with the acquisition of Indianapolis Fruit and Piazza Produce. FreshEdge was created in 2019 when Get Fresh joined the platform. Vine Line represents FreshEdge’s sixth acquisition since Rotunda’s initial investment. Together, Rotunda and FreshEdge intend to continue expanding FreshEdge by welcoming more companies into the group—all focused on high quality produce and specialty food products, along with exceptional service—to create a unique team of complementary entities. About FreshEdge FreshEdge was formed in 2019 through the combination of Get Fresh Produce (founded 1982) and the IF&P Foods family of companies, primarily composed of Indianapolis Fruit (founded 1947) and Piazza Produce (founded 1970). Collectively, the three leading fresh food distribution companies have nearly 150 years of combined experience serving the grocery and food service industries. In addition, FreshEdge includes two Garden Cut branded fresh-cut processing facilities, a tomato re-packer, a USDA fresh kitchen (CIBUS Fresh), and two transportation companies. FreshEdge’s fleet resource includes more than 650 trucks servicing the Midwest and beyond from eleven facilities totaling approximately 667,000 square feet of warehouse space. Today, FreshEdge is one of the largest independent fresh food distributors in the United States and a category leader in providing both the foodservice and retail industries with fruit, vegetables, proteins, fresh grab-n-go offerings, dairy, floral, and specialty products. About Rotunda Capital Partners Rotunda Capital Partners is a private equity firm that invests equity capital in established, lower middle market companies. Rotunda partners with management to build data-driven growth platforms within its targeted sectors, including value-added distribution, asset light logistics and industrial/business services. Founded in 2009, the firm has a long history of helping management teams achieve their goals for growth. The Rotunda team actively provides guidance and draws on deep industry and financial relationships to contribute to the successful execution of Rotunda’s companies’ strategic plans. The firm has offices in Bethesda, MD and Evanston, IL. For more information, visit www.rotundacapital.com. Contact Details FreshEdge Greg Corsaro +1 317-981-3440 gcorsaro@freshedgefoods.com Rotunda Capital Partners Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://www.rotundacapital.com

October 12, 2021 07:43 AM Eastern Daylight Time

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iTradeNetwork Launches OrderNStock Inventory, Adding Complete Portability and One-Cart Shopping to Perishables Online Inventorying and Ordering

iTradeNetwork

Institutional food operators often use traditional processes to procure products and take inventories. These processes include using tools such as pencils, paper, clipboards and scurrying to a desktop computer to enter data. These operators may have to do these tasks multiple times when they have food stored in different locations and make purchases across different supply chain management solutions for the food and beverage industry. iTradeNetwork today launched a reimagined mobile platform, OrderNStock Inventory, for ordering and inventory management that can be used offline and in low light conditions. It also allows orders to be placed across many different suppliers using one shopping cart. The app is available on the Apple App Store and Google Play. “Doing more with less, faster and more efficiently matters more than ever in the supply chain. What iTradeNetwork has done with our new mobile procurement platform OrderNStock Inventory is make it easier for our customers to get immediate value with a customized, branded ordering experience,” stated Nathan Romney, chief product officer. “Winning in today’s market requires a fundamental transformation of how we work, and we’ve added features like voice and text search, inventory management with simple barcode scanning and offline synchronization to automate and simplify as much of the ordering and inventory process as possible.” How It Works iTradeNetwork’s OrderNStock Inventory mobile app includes the following new features: Ordering: use order guides to browse all supplier catalogs Product Search: use text, voice and barcode scanning to quickly find specific items Order History: easily access previous orders Shopping Lists: quickly reorder menu plans or individual items from saved templates Real-Time Inventory: connect directly to distributors inventory to validate orders Stock Taking: take inventory while offline Smart Barcode Scanning: quickly search items from your inventory for reordering ABOUT ITRADENETWORK iTradeNetwork, Inc. (ITN) is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, including photos, are available. To interview ITN’s CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or itn@landispr.com. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 ITN@landispr.com Company Website https://www.itradenetwork.com/

October 11, 2021 10:43 AM Pacific Daylight Time

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Harrods enters the limited-edition sneaker market welcoming The Edit LDN

Stockwood Strategy

The UK’s leading online store for limited edition sneakers and high-end streetwear The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods, one of London’s most famous department stores. Harrods visitors will be able to see, experience and buy the latest limited-edition sneakers from The Edit LDN. Already popular with royalty, celebrities and footballers, The Edit LDN is a leading online destination that sells the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. Just as premium sites like Farfetch address the fashion world, The Edit LDN showcases the latest sneakers and high-end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Moses Rashid, Founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community. Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.” Helen David, Chief Merchant at Kurt Geiger added: “We’ve been at the forefront of embracing the latest trends serving a wide and diverse range of customers. What used to be considered sportswear is now considered luxury, and the shoes that are the most wanted and the hottest tickets are now sneakers. Without this as part of our matrix at Harrods, we wouldn’t have a proper 360 luxury offer. Hosting The Edit LDN at Harrods is testament to our commitment of meeting our customer needs with the market-leader in the premium sneaker business. Our shared objective with The Edit LDN is to ensure that Harrods’ customers have access to the latest and best on the market to meet their lifestyle needs.” Looking ahead, Moses said: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. About The Edit LDN Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service. The Edit LDN is the leading destination for resellers and their premium sneakers and streetwear. Through partnerships with styling services such as Thread.com and various concierge companies, The Edit LDN has a community of buyers celebrities to professional footballers and royal families around the world. Further information visit: www.theeditldn.com. You are welcome to follow us on LinkedIn, Facebook or Instagram About Harrods Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. Harrods.com About Kurt Geiger Kurt Geiger is a premium footwear brand operating across the UK. It first opened its doors on Bond Street in 1963. Kurt Geiger's own brands for women, men and children include Kurt Geiger London, KG, Carvela and Miss KG. Kurt Geiger has operated the Harrods and Selfridges footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 80 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe. Contact Details The Edit LDN Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

October 11, 2021 09:00 AM Eastern Daylight Time

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Osmo’s Halloween Sale Turns Learning Into A Fun Treat!

Osmo

Palo Alto-- Osmo announces a Halloween sale that turns learning into a fun treat for kids ages 3 to 10+. From 10/10 through 10/16, save 25% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, BestBuy & other retailers. Kits and games on sale through PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and games on sale through Amazon include: Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit + Early Math Adventure for iPad + Case for iPad (base included) Math Wizard and the Secrets of the Dragons (iPad base included) Math Wizard and the Secrets of the Dragons (Fire base included) Math Wizard and the Magical Workshop (iPad base included) Math Wizard and the Magical Workshop (Fire base included) Math Wizard and the Amazing Airships (iPad base included) Math Wizard and the Amazing Airships (Fire base included) Math Wizard and the Enchanted World Games (iPad base included) Math Wizard and the Enchanted World Games (Fire base included) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess for iPad & Fire Tablet (base required) Super Studio Disney Frozen 2 for iPad & Fire Tablet (base required) Pizza Co. for iPad (base included) Detective Agency for Fire Tablet (base included) Monster for iPad & Fire Tablet (base required) Genius Tangram for iPad & Fire Tablet (base required) Genius Words for iPad & Fire Tablet (base required) Genius Numbers for iPad & Fire Tablet (base required) Little Genius Sticks & Rings for iPad & Fire Tablet (base required) Little Genius Costume Pieces for iPad & Fire Tablet (base required) A full list of deals, including Amazon exclusives, can be viewed at Osmo’s Amazon store. Bundles on sales exclusively at PlayOsmo include: Math Wizard Bundle Pretend Play Bundle (Digital) Literacy Bundle Super Studio Artist Bundle A full list of deals at PlayOsmo.com can be viewed here. A full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

October 10, 2021 06:00 AM Pacific Daylight Time

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Fruitables® Celebrates The Fun Side of Healthy in Your Dog’s Bowl

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Ccg5OIMqwNw A healthy diet is fundamental to a fit and happy dog. According to the Association for Pet Obesity Prevention, deciding what you feed your pet may be the most important thing you do for them. By choosing what they eat, pet owners can help their pet live life to the fullest by maintaining a healthy weight. So, what is the first step to setting your beloved pooch on the road to a healthy diet? Have you thought about pumpkin? It’s fall, and pumpkin is everywhere. While you’re grabbing your pumpkin coffee, share a pumpkin treat with your dog! Pumpkin is a healthy and delicious treat for dogs. By choosing healthy treats like Fruitables ®, you can help your pet live life to the fullest by maintaining a healthy weight. Many Fruitables treats feature pumpkin, like Pumpkin & Blueberry baked treats and Pumpkin Spice Skinny Minis ®. The Fruitables line of healthy dog treats was inspired by the weight-loss and digestive-health properties of pumpkin, which is a staple ingredient in many Fruitables treats. Learn more about Fruitables, visit Fruitablespet.com/blog or follow on Facebook or Instagram at @fruitablespettreats. To purchase Fruitables online or to find a retailer near you, please visit https://fruitablespet.com/store-locator. About Fruitables: Fruitables ® was created by people with a passion for innovation and advanced nutrition, with a primary focus on harvest-fresh ingredients. Founded in 2008, the Fruitables brand relies on advanced nutrition that uses fruits and vegetables to balance taste, calorie control and gratification for a treat dogs will enjoy. Fruitables is a proud part of Manna Pro, a recognized leader in pet care and nutrition with well-established brands in the companion pet, backyard chicken, equine and small animal categories. For more information about Fruitables, visit https://fruitablespet.com/. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 08, 2021 01:00 PM Eastern Daylight Time

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ThreatModeler Announces Commitment to Global Cybersecurity Advocacy Efforts as a 2021 Cybersecurity Awareness Month Champion

National Cyber Security Alliance

Automated Threat Modeling Leader Becomes Joins Worldwide Initiative to Reinforce the Importance of Proper Cybersecurity Protection Measures for Individuals and Organizations in an Increasingly Connected World ThreatModeler today announced its commitment to Cybersecurity Awareness Month, held annually in October, by signing up as a 2021 Champion and joining a growing global effort to promote the awareness of online safety and privacy. The Cybersecurity Awareness Month Champions Program is a collaborative effort among businesses, government agencies, colleges and universities, associations, nonprofit organizations and individuals committed to the Cybersecurity Awareness Month theme of ‘Do Your Part. #BeCyberSmart.’ “At ThreatModeler, we empower organizations to securely develop their most crucial applications and infrastructure.” said Archie Agarwal, Founder and CEO of ThreatModeler. “In line with Cybersecurity Awareness Month, ThreatModeler is proud to continue our work in championing industry best practices and ensuring organizations have the knowledge and the tools to stay well ahead of major vulnerabilities moving forward.” More than ever before, technology plays a part in almost everything we do. Connected devices have been woven into society as an integral part of how people communicate and access services essential to their wellbeing. Despite these great advances in technology and the conveniences this provides, recent events have shown us how quickly our lives and businesses can be disrupted when cyber criminals and adversaries use technology to do harm. Cybersecurity Awareness Month aims to shed light on these security vulnerabilities, while offering actionable guidance surrounding behaviors anyone can take to protect themselves and their organizations. Everyone has a responsibility to do their part in securing our interconnected world. This year, the Cybersecurity Awareness Month’s main weekly focus areas will revolve around: Understanding and implementing basic cyber hygiene, including the importance of strong passphrases, using multi-factor authentication, performing software updates and backing up data. Recognizing and reporting phishing attempts whether it’s through email, text messages, or chat boxes. Empowering individuals to not only practice safe online behavior, but consider joining the mission of securing our online world by considering a career in cybersecurity! Making cybersecurity a priority in business by making products and processes “secure by design” and considering cybersecurity when purchasing new internet-connected devices. If everyone does their part – implementing stronger security practices, raising community awareness, educating vulnerable audiences or training employees – our interconnected world will be safer and more resilient for everyone. Now in its 18th year, Cybersecurity Awareness Month continues to build momentum and impact with the ultimate goal of providing everyone with the information they need to stay safer and more secure online. ThreatModeler is proud to support this far-reaching online safety awareness and education initiative which is co-led by the National Cyber Security Alliance and the Cybersecurity and Infrastructure Agency (CISA) of the U.S. Department of Homeland Security. For more information about Cybersecurity Awareness Month 2021 and how to participate in a wide variety of activities, visit staysafeonline.org/cybersecurity-awareness-month/. You can also follow and use the official hashtag #BeCyberSmart on social media throughout the month. About ThreatModeler ThreatModeler is an automated platform that provides a sustainable, self-service threat modeling practice for applications and infrastructure that evolves as your infrastructure grows. ThreatModeler encourages collaboration through its simple process flow diagram-based functionality that’s easy to use in the creation of threat models that identify, prioritize and mitigate threats, while communicating them broadly. ThreatModeler integrates with JIRA, Jenkins, and Azure Boards and Pipelines, with bidirectional web services API also unifying stakeholders in collaboration. Teams are empowered to code fearlessly and deliver new products with security built in as early as the design phase, which is based on global security and compliance standards. About Cybersecurity Awareness Month Cybersecurity Awareness Month is designed to engage and educate public- and private-sector partners through events and initiatives with the goal of raising awareness about cybersecurity to increase the resiliency of the nation in the event of a cyber incident. Since the Presidential proclamation establishing Cybersecurity Awareness Month in 2004, the initiative has been formally recognized by Congress, federal, state and local governments and leaders from industry and academia. This united effort is necessary to maintain a cyberspace that is safer and more resilient and remains a source of tremendous opportunity and growth for years to come. For more information, visit staysafeonline.org/cybersecurity-awareness-month/ About National Cyber Security Alliance The National Cyber Security Alliance is a nonprofit alliance on a mission to create a more secure connected world. We enable powerful, public-private partnerships in our mission to educate and inspire individuals to protect themselves, their families and their organizations for the collective good. Our primary partners are the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) and our Board of Directors, which includes representatives from ADP; AIG; Bank of America; Cofense; Discover; Eli Lilly and Company; ESET North America; Facebook; KnowBe4; La-Z-Boy; Lenovo; Marriott International; Mastercard; Microsoft; Mimecast; NortonLifeLock; Paubox; Proofpoint; Raytheon Intelligence & Space; Terranova Security; US Bank; VISA; Wells Fargo. The National Cyber Security Alliance’s core efforts include Cybersecurity Awareness Month (October); Data Privacy Day (Jan. 28); Identity Management Day; and CyberSecure My Business™. For more information on the National Cyber Security Alliance, please visit https://staysafeonline.org. Contact Details Mike Stolyar threatmodeler@luminapr.com Company Website https://www.threatmodeler.com

October 07, 2021 09:00 AM Eastern Daylight Time

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Creating Buzz PR Announces ‘Be Your Own Publicist‘ Class For Entrepreneurs & Small Business Owners

Creating Buzz PR

Creating Buzz PR, one of California and Arizona’s most creative and respected public relations firms, will offer publicity classes for small business owners that typically could not afford the prices of a respected PR firm. Ellie Lowney, founder of Creating Buzz PR, has catapulted companies such as Superstition Meadery and Personality Hotels from small start ups to thriving mid size business’s through her creative campaigns. Called ‘Catapult Your Brand With Publicity’, this class will teach entrepreneurs all they need to know to get coverage in respected media outlets such as USA Today, Entrepreneur.com, CNN, Forbes, Local and real (unpaid) TV coverage, local and real print and digital News outlets, INC.com, and much more. “I want to help even the playing field for small business owners” states Ellie. “They are the backbone of America and so many have great ideas and intentions but fail in the first year or two, which is sad.” According to statistics published in 2019 by the Small Business Administration (SBA), about twenty percent of business startups fail in the first year. About half succumb to business failure within five years. By year ten, only about 33% survive. “I know one of the main reasons entrepreneurs fail is because they don’t put enough time, energy, and money into promoting the business”, states Ellie. “I have seen it with friends and potential clients. There is often an attitude of “if I build it - they will come,” so they put tons of money into interior design, or a quality product, and website, but then don’t have enough money left for marketing.” Quality PR firms, including Creating Buzz PR, charge $150.00 to $500.00 and up - per hour, with a minimum of $3000.00 per month, and many small business owners can not afford that. “To hire a good PR pro is expensive because it is time consuming to do it right and requires a talented person who can wear many hats including research to create the right campaign and brand, writing great stories, pitching the media (sales), being a sleuth to find those perfect journalists, etc”. “It is not for the faint of heart. Companies should know it is like hiring your content creation team, sales team, business coach, idea person, project manager, connector, and more in one or two people.” Being a small business owner herself and having many friends that are entrepreneurs, Ellie saw the need for classes for startups, that have more time than money, to put into promotion. “Entrepreneurs should always be thinking of promoting and how they can gain credibility and interest from their target market before they even start the business” states Ellie. The first three classes of the six week course will cover how to write a compelling story and make it newsworthy, finding the right journalists and media outlets, writing press releases, media alerts, and pitches, and - most importantly - how to pitch the media. The second half of the course will cover newswires, such as News Direct and Cision, plus social media, business building events, media stunts, and more. The classes will be interactive through Zoom and will be kept to a small group, so all attendees can ask questions and get personalized help. Additionally there are specific class’s for health and aesthetic practice publicity and hospitality and restaurant publicity. “I so believe in publicity in respected media outlets and what it can do for a brand,” states Ellie. I have seen it happen with my clients, where they see their sales triple, then skyrocket, in a few short months from great press, or see their business launched from just one event.” About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 https://www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ Contact Details Creating Buzz PR Ellie +1 415-948-5275 Elizabeth@CreatingBuzzPR.com Company Website https://www.creatingbuzzpr.com

October 07, 2021 06:00 AM Eastern Daylight Time

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